{"id":3817,"date":"2025-04-23T12:59:06","date_gmt":"2025-04-23T10:59:06","guid":{"rendered":"https:\/\/trackboxx.com\/?post_type=glossar&#038;p=3817"},"modified":"2025-04-23T12:59:06","modified_gmt":"2025-04-23T10:59:06","slug":"web-analysis","status":"publish","type":"glossar","link":"https:\/\/trackboxx.com\/en\/glossar\/webanalyse\/","title":{"rendered":"Web analytics"},"content":{"rendered":"<p class=\"wp-block-paragraph\">Web analytics is the process of collecting and analysing data about how people use a website. It helps identify weak points, improve content and make the site more effective.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Common metrics include page views, bounce rate, time on site and conversion rate. Tools such as Trackboxx, Google Analytics, Matomo and Plausible support this analysis\u2014see also <a href=\"https:\/\/trackboxx.com\/en\/glossary\/tracking\/\" data-type=\"glossar\" data-id=\"3812\">tracking<\/a>.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Data protection requirements also apply to web analytics, particularly when it comes to <a href=\"https:\/\/trackboxx.com\/en\/what-are-cookies-and-what-are-the-differences\/\" data-type=\"post\" data-id=\"1965\">cookies<\/a> and obtaining valid consent.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><\/p>","protected":false},"featured_media":0,"template":"","categories":[],"tags":[],"class_list":["post-3817","glossar","type-glossar","status-publish","hentry"],"acf":[],"_links":{"self":[{"href":"https:\/\/trackboxx.com\/en\/wp-json\/wp\/v2\/glossar\/3817","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/trackboxx.com\/en\/wp-json\/wp\/v2\/glossar"}],"about":[{"href":"https:\/\/trackboxx.com\/en\/wp-json\/wp\/v2\/types\/glossar"}],"version-history":[{"count":0,"href":"https:\/\/trackboxx.com\/en\/wp-json\/wp\/v2\/glossar\/3817\/revisions"}],"wp:attachment":[{"href":"https:\/\/trackboxx.com\/en\/wp-json\/wp\/v2\/media?parent=3817"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/trackboxx.com\/en\/wp-json\/wp\/v2\/categories?post=3817"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/trackboxx.com\/en\/wp-json\/wp\/v2\/tags?post=3817"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}