A conversion refers to a desired action that a user performs on a website - for example, a purchase, submitting a form or subscribing to a newsletter.<\/p>\n\n\n\n
It is a central goal in online marketing and is used in the Website Analytics<\/a> to evaluate the success of content, campaigns or page layouts. The so-called Conversion rate<\/strong> shows how many visitors actually convert - i.e. perform a defined action.<\/p>\n\n\n\n Conversions can be defined differently depending on the objective and are closely linked to terms such as Tracking<\/a>, Session<\/a> and call-to-action.<\/p>\n\n\n\n <\/p>","protected":false},"featured_media":0,"template":"","categories":[],"tags":[],"class_list":["post-3825","glossar","type-glossar","status-publish","hentry"],"acf":[],"_links":{"self":[{"href":"https:\/\/trackboxx.com\/en\/wp-json\/wp\/v2\/glossar\/3825","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/trackboxx.com\/en\/wp-json\/wp\/v2\/glossar"}],"about":[{"href":"https:\/\/trackboxx.com\/en\/wp-json\/wp\/v2\/types\/glossar"}],"version-history":[{"count":0,"href":"https:\/\/trackboxx.com\/en\/wp-json\/wp\/v2\/glossar\/3825\/revisions"}],"wp:attachment":[{"href":"https:\/\/trackboxx.com\/en\/wp-json\/wp\/v2\/media?parent=3825"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/trackboxx.com\/en\/wp-json\/wp\/v2\/categories?post=3825"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/trackboxx.com\/en\/wp-json\/wp\/v2\/tags?post=3825"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}