{"id":3827,"date":"2025-04-23T13:06:28","date_gmt":"2025-04-23T11:06:28","guid":{"rendered":"https:\/\/trackboxx.com\/?post_type=glossar&#038;p=3827"},"modified":"2025-04-23T13:06:28","modified_gmt":"2025-04-23T11:06:28","slug":"call-to-action-cta","status":"publish","type":"glossar","link":"https:\/\/trackboxx.com\/en\/glossar\/call-to-action-cta\/","title":{"rendered":"Call to action (CTA)"},"content":{"rendered":"<p class=\"wp-block-paragraph\">A call to action prompts visitors to take a specific step on a website or in an ad\u2014for example, \u201cBuy now\u201d, \u201cLearn more\u201d or \u201cSubscribe to the newsletter\u201d.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">CTAs are designed to guide users towards a <strong><a href=\"https:\/\/trackboxx.com\/en\/glossary\/conversion\/\" data-type=\"glossar\" data-id=\"3825\">Conversion<\/a><\/strong> and are a key part of the user journey. They appear in buttons, links and banners and play an important role in improving the <strong>Conversion rate<\/strong>.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">A well-placed CTA\u2014tailored to its audience and the page content\u2014increases engagement and can turn a visit into an action.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Related terms: landing page, <a href=\"https:\/\/trackboxx.com\/en\/glossary\/session\/\" data-type=\"glossar\" data-id=\"3823\">Session<\/a><\/p>","protected":false},"featured_media":0,"template":"","categories":[],"tags":[],"class_list":["post-3827","glossar","type-glossar","status-publish","hentry"],"acf":[],"_links":{"self":[{"href":"https:\/\/trackboxx.com\/en\/wp-json\/wp\/v2\/glossar\/3827","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/trackboxx.com\/en\/wp-json\/wp\/v2\/glossar"}],"about":[{"href":"https:\/\/trackboxx.com\/en\/wp-json\/wp\/v2\/types\/glossar"}],"version-history":[{"count":0,"href":"https:\/\/trackboxx.com\/en\/wp-json\/wp\/v2\/glossar\/3827\/revisions"}],"wp:attachment":[{"href":"https:\/\/trackboxx.com\/en\/wp-json\/wp\/v2\/media?parent=3827"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/trackboxx.com\/en\/wp-json\/wp\/v2\/categories?post=3827"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/trackboxx.com\/en\/wp-json\/wp\/v2\/tags?post=3827"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}