{"id":3827,"date":"2025-04-23T13:06:28","date_gmt":"2025-04-23T11:06:28","guid":{"rendered":"https:\/\/trackboxx.com\/?post_type=glossar&p=3827"},"modified":"2025-04-23T13:06:28","modified_gmt":"2025-04-23T11:06:28","slug":"call-to-action-cta","status":"publish","type":"glossar","link":"https:\/\/trackboxx.com\/en\/glossar\/call-to-action-cta\/","title":{"rendered":"Call-to-action (CTA)"},"content":{"rendered":"

A call-to-action is a targeted request for action on a website or in an advertising medium - for example, \"Buy now\", \"Find out more\" or \"Subscribe to newsletter\".<\/p>\n\n\n\n

CTAs should encourage users to Conversion<\/a><\/strong> and are a central element in user guidance. They are used in buttons, links or banners and play an important role in optimising the user experience. Conversion rate<\/strong>.<\/p>\n\n\n\n

A well-placed CTA - tailored to the target group and page content - increases the interaction rate and makes the difference between a visit and an action.<\/p>\n\n\n\n

Other related terms: Landing page, Session<\/a><\/p>","protected":false},"featured_media":0,"template":"","categories":[],"tags":[],"class_list":["post-3827","glossar","type-glossar","status-publish","hentry"],"acf":[],"_links":{"self":[{"href":"https:\/\/trackboxx.com\/en\/wp-json\/wp\/v2\/glossar\/3827","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/trackboxx.com\/en\/wp-json\/wp\/v2\/glossar"}],"about":[{"href":"https:\/\/trackboxx.com\/en\/wp-json\/wp\/v2\/types\/glossar"}],"version-history":[{"count":0,"href":"https:\/\/trackboxx.com\/en\/wp-json\/wp\/v2\/glossar\/3827\/revisions"}],"wp:attachment":[{"href":"https:\/\/trackboxx.com\/en\/wp-json\/wp\/v2\/media?parent=3827"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/trackboxx.com\/en\/wp-json\/wp\/v2\/categories?post=3827"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/trackboxx.com\/en\/wp-json\/wp\/v2\/tags?post=3827"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}