{"id":3865,"date":"2025-04-29T09:10:53","date_gmt":"2025-04-29T07:10:53","guid":{"rendered":"https:\/\/trackboxx.com\/?post_type=glossar&#038;p=3865"},"modified":"2025-04-29T09:10:53","modified_gmt":"2025-04-29T07:10:53","slug":"bounce-rate-bounce-rate","status":"publish","type":"glossar","link":"https:\/\/trackboxx.com\/en\/glossar\/bounce-rate-absprungrate\/","title":{"rendered":"Bounce rate"},"content":{"rendered":"<p>The bounce rate describes the proportion of users who leave a website after accessing it. <strong>only a single page<\/strong> again without clicking or performing another action.<\/p>\n\n\n\n<p>A high bounce rate is <strong>not always negative<\/strong> On informative pages - such as blog articles or glossary entries - it can be normal or even desirable if the user finds what they are looking for directly. On transactional pages, such as landing pages or product pages (see also: <a href=\"https:\/\/trackboxx.com\/en\/e-commerce-tracking-guide\/\" data-type=\"post\" data-id=\"3670\">E-commerce tracking<\/a>), a high bounce rate on the other hand can be due to a lack of relevance, poor usability or an unclear <a href=\"https:\/\/trackboxx.com\/en\/glossary\/call-to-action-cta\/\" data-type=\"glossar\" data-id=\"3827\">Call-to-action<\/a> point out.<\/p>\n\n\n\n<p>The bounce rate is a key performance indicator in the <a href=\"https:\/\/trackboxx.com\/en\/glossary\/web-analysis\/\" data-type=\"glossar\" data-id=\"3817\">Website Analytics<\/a> and is often used together with <a href=\"https:\/\/trackboxx.com\/en\/glossary\/session\/\" data-type=\"glossar\" data-id=\"3823\">Sessions<\/a> and <a href=\"https:\/\/trackboxx.com\/en\/glossary\/conversion\/\" data-type=\"glossar\" data-id=\"3825\">Conversions<\/a> analysed.<\/p>\n\n\n\n<p><\/p>","protected":false},"featured_media":0,"template":"","categories":[],"tags":[],"class_list":["post-3865","glossar","type-glossar","status-publish","hentry"],"acf":[],"_links":{"self":[{"href":"https:\/\/trackboxx.com\/en\/wp-json\/wp\/v2\/glossar\/3865","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/trackboxx.com\/en\/wp-json\/wp\/v2\/glossar"}],"about":[{"href":"https:\/\/trackboxx.com\/en\/wp-json\/wp\/v2\/types\/glossar"}],"version-history":[{"count":0,"href":"https:\/\/trackboxx.com\/en\/wp-json\/wp\/v2\/glossar\/3865\/revisions"}],"wp:attachment":[{"href":"https:\/\/trackboxx.com\/en\/wp-json\/wp\/v2\/media?parent=3865"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/trackboxx.com\/en\/wp-json\/wp\/v2\/categories?post=3865"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/trackboxx.com\/en\/wp-json\/wp\/v2\/tags?post=3865"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}