{"id":3865,"date":"2025-04-29T09:10:53","date_gmt":"2025-04-29T07:10:53","guid":{"rendered":"https:\/\/trackboxx.com\/?post_type=glossar&#038;p=3865"},"modified":"2025-04-29T09:10:53","modified_gmt":"2025-04-29T07:10:53","slug":"bounce-rate-bounce-rate","status":"publish","type":"glossar","link":"https:\/\/trackboxx.com\/en\/glossar\/bounce-rate-absprungrate\/","title":{"rendered":"Bounce rate"},"content":{"rendered":"<p class=\"wp-block-paragraph\">Bounce rate measures the percentage of visitors who leave a website after viewing <strong>just one page<\/strong> without clicking through or taking any other action.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">A high bounce rate is <strong>not necessarily a bad sign<\/strong> : On informational pages such as blog posts or glossary entries, it can be perfectly normal\u2014or even desirable\u2014if visitors immediately find what they need. On transactional pages such as landing pages or product pages (see also: <a href=\"https:\/\/trackboxx.com\/en\/e-commerce-tracking-guide\/\" data-type=\"post\" data-id=\"3670\">e-commerce tracking<\/a>), however, a high bounce rate may point to irrelevant content, poor usability or an unclear <a href=\"https:\/\/trackboxx.com\/en\/glossary\/call-to-action-cta\/\" data-type=\"glossar\" data-id=\"3827\">call to action<\/a> .<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Bounce rate is a key metric in <a href=\"https:\/\/trackboxx.com\/en\/glossary\/web-analysis\/\" data-type=\"glossar\" data-id=\"3817\">Web analytics<\/a> and is often assessed alongside other metrics <a href=\"https:\/\/trackboxx.com\/en\/glossary\/session\/\" data-type=\"glossar\" data-id=\"3823\">these include sessions and<\/a> and <a href=\"https:\/\/trackboxx.com\/en\/glossary\/conversion\/\" data-type=\"glossar\" data-id=\"3825\">conversions<\/a> .<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><\/p>","protected":false},"featured_media":0,"template":"","categories":[],"tags":[],"class_list":["post-3865","glossar","type-glossar","status-publish","hentry"],"acf":[],"_links":{"self":[{"href":"https:\/\/trackboxx.com\/en\/wp-json\/wp\/v2\/glossar\/3865","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/trackboxx.com\/en\/wp-json\/wp\/v2\/glossar"}],"about":[{"href":"https:\/\/trackboxx.com\/en\/wp-json\/wp\/v2\/types\/glossar"}],"version-history":[{"count":0,"href":"https:\/\/trackboxx.com\/en\/wp-json\/wp\/v2\/glossar\/3865\/revisions"}],"wp:attachment":[{"href":"https:\/\/trackboxx.com\/en\/wp-json\/wp\/v2\/media?parent=3865"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/trackboxx.com\/en\/wp-json\/wp\/v2\/categories?post=3865"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/trackboxx.com\/en\/wp-json\/wp\/v2\/tags?post=3865"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}