{"id":3867,"date":"2025-04-29T09:33:41","date_gmt":"2025-04-29T07:33:41","guid":{"rendered":"https:\/\/trackboxx.com\/?post_type=glossar&#038;p=3867"},"modified":"2025-04-29T09:33:41","modified_gmt":"2025-04-29T07:33:41","slug":"dwell-time","status":"publish","type":"glossar","link":"https:\/\/trackboxx.com\/en\/glossar\/verweildauer\/","title":{"rendered":"Average Time"},"content":{"rendered":"<p>The dwell time describes the amount of time a user spends actively on a website or subpage - i.e. from accessing the page to leaving it or becoming inactive.<\/p>\n\n\n\n<p>In tools such as Google Analytics 4, the measurement of dwell time is based on the \"user_engagement\" event, which is automatically triggered as long as the user is active - e.g. scrolling, clicking or has the page open in the foreground. This allows the dwell time <strong>can also be measured meaningfully<\/strong>when <strong>only one page is visited<\/strong>without necessarily having to change sides.<\/p>\n\n\n\n<p>The length of stay is an important indicator in the <a href=\"https:\/\/trackboxx.com\/en\/glossary\/web-analysis\/\" data-type=\"glossar\" data-id=\"3817\">Website Analytics<\/a>A long dwell time often indicates relevant content or good user guidance. If it is very short, this can indicate a lack of interest, poor usability or technical problems - see also <a href=\"https:\/\/trackboxx.com\/en\/glossary\/bounce-rate-bounce-rate\/\" data-type=\"glossar\" data-id=\"3865\">Bounce rate<\/a>.<\/p>\n\n\n\n<p>Tip: Targeted event tracking (e.g. scroll depth, video views, clicks) can further improve the informative value of the dwell time.<\/p>","protected":false},"featured_media":0,"template":"","categories":[],"tags":[],"class_list":["post-3867","glossar","type-glossar","status-publish","hentry"],"acf":[],"_links":{"self":[{"href":"https:\/\/trackboxx.com\/en\/wp-json\/wp\/v2\/glossar\/3867","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/trackboxx.com\/en\/wp-json\/wp\/v2\/glossar"}],"about":[{"href":"https:\/\/trackboxx.com\/en\/wp-json\/wp\/v2\/types\/glossar"}],"version-history":[{"count":0,"href":"https:\/\/trackboxx.com\/en\/wp-json\/wp\/v2\/glossar\/3867\/revisions"}],"wp:attachment":[{"href":"https:\/\/trackboxx.com\/en\/wp-json\/wp\/v2\/media?parent=3867"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/trackboxx.com\/en\/wp-json\/wp\/v2\/categories?post=3867"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/trackboxx.com\/en\/wp-json\/wp\/v2\/tags?post=3867"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}