{"id":3869,"date":"2025-04-29T09:57:17","date_gmt":"2025-04-29T07:57:17","guid":{"rendered":"https:\/\/trackboxx.com\/?post_type=glossar&#038;p=3869"},"modified":"2025-04-29T09:57:17","modified_gmt":"2025-04-29T07:57:17","slug":"event-tracking","status":"publish","type":"glossar","link":"https:\/\/trackboxx.com\/en\/glossar\/event-tracking\/","title":{"rendered":"Event tracking"},"content":{"rendered":"<p>Event tracking (or event tracking) is the term used to describe the <strong>Recording and analysing specific user interactions<\/strong> on a website or in an app. In contrast to classic metrics such as page views, the behaviour of the user is specifically measured here, e.g:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Clicks on buttons or links<\/li>\n\n\n\n<li>Video starts or cancels<\/li>\n\n\n\n<li>Form completion<\/li>\n\n\n\n<li>Scroll to a certain depth<\/li>\n\n\n\n<li>File downloads<\/li>\n<\/ul>\n\n\n\n<p>In <strong>Google Analytics 4 (GA4)<\/strong> event tracking is the central method for measuring user actions. Unlike in previous versions of Google Analytics, where events had to be set up manually, GA4 has a <strong>Automatic recording of many common events<\/strong> (e.g. page views, scrolling, clicks on external links). Customised events can be created for more specific interactions.<\/p>\n\n\n\n<p>Event tracking provides detailed information about how users interact with the content of a page and where problems may occur. By linking events with target projects or <a href=\"https:\/\/trackboxx.com\/en\/glossary\/conversion\/\" data-type=\"glossar\" data-id=\"3825\">Conversions<\/a> the effectiveness of marketing measures and user guidance on the website can be optimised.<\/p>","protected":false},"featured_media":0,"template":"","categories":[],"tags":[],"class_list":["post-3869","glossar","type-glossar","status-publish","hentry"],"acf":[],"_links":{"self":[{"href":"https:\/\/trackboxx.com\/en\/wp-json\/wp\/v2\/glossar\/3869","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/trackboxx.com\/en\/wp-json\/wp\/v2\/glossar"}],"about":[{"href":"https:\/\/trackboxx.com\/en\/wp-json\/wp\/v2\/types\/glossar"}],"version-history":[{"count":0,"href":"https:\/\/trackboxx.com\/en\/wp-json\/wp\/v2\/glossar\/3869\/revisions"}],"wp:attachment":[{"href":"https:\/\/trackboxx.com\/en\/wp-json\/wp\/v2\/media?parent=3869"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/trackboxx.com\/en\/wp-json\/wp\/v2\/categories?post=3869"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/trackboxx.com\/en\/wp-json\/wp\/v2\/tags?post=3869"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}