{"id":3877,"date":"2025-04-29T10:22:40","date_gmt":"2025-04-29T08:22:40","guid":{"rendered":"https:\/\/trackboxx.com\/?post_type=glossar&#038;p=3877"},"modified":"2025-04-29T10:22:40","modified_gmt":"2025-04-29T08:22:40","slug":"server-side-tracking","status":"publish","type":"glossar","link":"https:\/\/trackboxx.com\/en\/glossar\/serverseitiges-tracking\/","title":{"rendered":"Server-side tracking"},"content":{"rendered":"<p class=\"wp-block-paragraph\">Server-side <a href=\"https:\/\/trackboxx.com\/en\/glossary\/tracking\/\" data-type=\"glossar\" data-id=\"3812\">tracking<\/a> collects and transmits user data <strong>through a server rather than directly in the browser<\/strong>, using either an in-house or third-party setup. Instead of having tracking scripts such as <a href=\"https:\/\/trackboxx.com\/en\/glossary\/gtag-js-global-site-tag\/\" data-type=\"glossar\" data-id=\"3875\">gtag.js<\/a> or browser pixels send data straight to analytics or advertising platforms, the data first passes through this server.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Benefits of server-side tracking:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>Greater control over the data you send<\/strong> for example through anonymisation, filtering or enrichment<\/li>\n\n\n\n<li><strong>Better website performance<\/strong> because the browser makes fewer direct requests<\/li>\n\n\n\n<li><strong>Stronger privacy compliance<\/strong>because data processing can be controlled more precisely<\/li>\n\n\n\n<li><strong>More resilient to tracking blockers<\/strong> and browser restrictions<\/li>\n<\/ul>\n\n\n\n<p class=\"wp-block-paragraph\">Server-side tracking is commonly implemented with solutions such as server-side Google Tag Manager or custom server setups. It is becoming increasingly relevant as privacy requirements tighten, including the <a href=\"https:\/\/trackboxx.com\/en\/operate-website-dsgvo-compliant\/\" data-type=\"post\" data-id=\"3241\">GDPR<\/a> and ongoing changes around <a href=\"https:\/\/trackboxx.com\/en\/gdpr-compliant-design-of-consent-banners\/\" data-type=\"post\" data-id=\"2027\">Cookie Consent<\/a> in the <a href=\"https:\/\/trackboxx.com\/en\/glossary\/web-analysis\/\" data-type=\"glossar\" data-id=\"3817\">Web analytics<\/a> space.<\/p>","protected":false},"featured_media":0,"template":"","categories":[],"tags":[],"class_list":["post-3877","glossar","type-glossar","status-publish","hentry"],"acf":[],"_links":{"self":[{"href":"https:\/\/trackboxx.com\/en\/wp-json\/wp\/v2\/glossar\/3877","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/trackboxx.com\/en\/wp-json\/wp\/v2\/glossar"}],"about":[{"href":"https:\/\/trackboxx.com\/en\/wp-json\/wp\/v2\/types\/glossar"}],"version-history":[{"count":0,"href":"https:\/\/trackboxx.com\/en\/wp-json\/wp\/v2\/glossar\/3877\/revisions"}],"wp:attachment":[{"href":"https:\/\/trackboxx.com\/en\/wp-json\/wp\/v2\/media?parent=3877"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/trackboxx.com\/en\/wp-json\/wp\/v2\/categories?post=3877"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/trackboxx.com\/en\/wp-json\/wp\/v2\/tags?post=3877"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}