{"id":3877,"date":"2025-04-29T10:22:40","date_gmt":"2025-04-29T08:22:40","guid":{"rendered":"https:\/\/trackboxx.com\/?post_type=glossar&#038;p=3877"},"modified":"2025-04-29T10:22:40","modified_gmt":"2025-04-29T08:22:40","slug":"server-side-tracking","status":"publish","type":"glossar","link":"https:\/\/trackboxx.com\/en\/glossar\/serverseitiges-tracking\/","title":{"rendered":"Server-side tracking"},"content":{"rendered":"<p>Server side <a href=\"https:\/\/trackboxx.com\/en\/glossary\/tracking\/\" data-type=\"glossar\" data-id=\"3812\">Tracking<\/a> describes the collection and transmission of user data <strong>not directly in the browser<\/strong>but via an intermediate internal or external server. Instead of tracking scripts such as <a href=\"https:\/\/trackboxx.com\/en\/glossary\/gtag-js-global-site-tag\/\" data-type=\"glossar\" data-id=\"3875\">gtag.js<\/a> or pixels in the browser send data directly to analysis or advertising platforms, the data is initially transmitted via a separate server.<\/p>\n\n\n\n<p>Advantages of server-side tracking:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>More control over the data sent<\/strong> (e.g. anonymisation, filtering, enrichment)<\/li>\n\n\n\n<li><strong>Better performance<\/strong> of the website, as fewer direct requests come from the browser<\/li>\n\n\n\n<li><strong>Increased data protection compliance<\/strong>as data processing can be controlled in a more targeted manner<\/li>\n\n\n\n<li><strong>Robustness against tracking blockers<\/strong> or browser restrictions<\/li>\n<\/ul>\n\n\n\n<p>Server-side tracking is often realised via solutions such as the server-side Google Tag Manager or individual server setups. It is becoming increasingly important, especially in connection with stricter data protection regulations such as the <a href=\"https:\/\/trackboxx.com\/en\/operate-website-dsgvo-compliant\/\" data-type=\"post\" data-id=\"3241\">GDPR<\/a> and the developments in the <a href=\"https:\/\/trackboxx.com\/en\/gdpr-compliant-design-of-consent-banners\/\" data-type=\"post\" data-id=\"2027\">Cookie Consent<\/a> in the <a href=\"https:\/\/trackboxx.com\/en\/glossary\/web-analysis\/\" data-type=\"glossar\" data-id=\"3817\">Website Analytics<\/a> increasingly important.<\/p>","protected":false},"featured_media":0,"template":"","categories":[],"tags":[],"class_list":["post-3877","glossar","type-glossar","status-publish","hentry"],"acf":[],"_links":{"self":[{"href":"https:\/\/trackboxx.com\/en\/wp-json\/wp\/v2\/glossar\/3877","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/trackboxx.com\/en\/wp-json\/wp\/v2\/glossar"}],"about":[{"href":"https:\/\/trackboxx.com\/en\/wp-json\/wp\/v2\/types\/glossar"}],"version-history":[{"count":0,"href":"https:\/\/trackboxx.com\/en\/wp-json\/wp\/v2\/glossar\/3877\/revisions"}],"wp:attachment":[{"href":"https:\/\/trackboxx.com\/en\/wp-json\/wp\/v2\/media?parent=3877"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/trackboxx.com\/en\/wp-json\/wp\/v2\/categories?post=3877"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/trackboxx.com\/en\/wp-json\/wp\/v2\/tags?post=3877"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}