{"id":3892,"date":"2025-04-30T08:49:59","date_gmt":"2025-04-30T06:49:59","guid":{"rendered":"https:\/\/trackboxx.com\/?post_type=glossar&#038;p=3892"},"modified":"2025-04-30T08:50:00","modified_gmt":"2025-04-30T06:50:00","slug":"pixel","status":"publish","type":"glossar","link":"https:\/\/trackboxx.com\/en\/glossar\/pixel\/","title":{"rendered":"Pixel"},"content":{"rendered":"<p>A pixel is a small invisible code element on a website that is used for this purpose, <strong>Record user interactions and send them to external services<\/strong> - mostly for <a href=\"https:\/\/trackboxx.com\/en\/glossary\/tracking\/\" data-type=\"glossar\" data-id=\"3812\">Tracking<\/a>, <a href=\"https:\/\/trackboxx.com\/en\/conversion-tracking-explanation-options\/\" data-type=\"post\" data-id=\"3587\">Conversion measurement<\/a> or personalised advertising.<\/p>\n\n\n\n<p>A well-known example is the <strong>Facebook Pixel<\/strong> (today usually called Meta Pixel), which transmits data to Facebook\/Meta:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><a href=\"https:\/\/trackboxx.com\/en\/glossary\/conversion\/\" data-type=\"glossar\" data-id=\"3825\">Conversions<\/a> from Facebook Ads,<\/li>\n\n\n\n<li>create target groups for remarketing campaigns,<\/li>\n\n\n\n<li>and user behaviour across different pages.<\/li>\n<\/ul>\n\n\n\n<p>Technically, a pixel works by loading a 1\u00d71 pixel-sized, invisible graphic that simultaneously contains information such as the page URL, user ID or <a href=\"https:\/\/trackboxx.com\/en\/glossary\/event-tracking\/\" data-type=\"glossar\" data-id=\"3869\">Event<\/a>-data is transmitted to the provider.<\/p>\n\n\n\n<p>Since pixels typically <strong>client-side<\/strong> are increasingly affected by tracking blockers, consent management and data protection regulations. One alternative is the <strong>server-side tracking<\/strong>in which pixel calls are simulated and controlled on the server side.<\/p>","protected":false},"featured_media":0,"template":"","categories":[],"tags":[],"class_list":["post-3892","glossar","type-glossar","status-publish","hentry"],"acf":[],"_links":{"self":[{"href":"https:\/\/trackboxx.com\/en\/wp-json\/wp\/v2\/glossar\/3892","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/trackboxx.com\/en\/wp-json\/wp\/v2\/glossar"}],"about":[{"href":"https:\/\/trackboxx.com\/en\/wp-json\/wp\/v2\/types\/glossar"}],"version-history":[{"count":0,"href":"https:\/\/trackboxx.com\/en\/wp-json\/wp\/v2\/glossar\/3892\/revisions"}],"wp:attachment":[{"href":"https:\/\/trackboxx.com\/en\/wp-json\/wp\/v2\/media?parent=3892"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/trackboxx.com\/en\/wp-json\/wp\/v2\/categories?post=3892"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/trackboxx.com\/en\/wp-json\/wp\/v2\/tags?post=3892"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}