{"id":3892,"date":"2025-04-30T08:49:59","date_gmt":"2025-04-30T06:49:59","guid":{"rendered":"https:\/\/trackboxx.com\/?post_type=glossar&#038;p=3892"},"modified":"2025-04-30T08:50:00","modified_gmt":"2025-04-30T06:50:00","slug":"pixel","status":"publish","type":"glossar","link":"https:\/\/trackboxx.com\/en\/glossar\/pixel\/","title":{"rendered":"Pixel"},"content":{"rendered":"<p class=\"wp-block-paragraph\">A tracking pixel is a small, invisible piece of code embedded on a website. It is used to <strong>capture user interactions and send the data to external services<\/strong> \u2014 usually for <a href=\"https:\/\/trackboxx.com\/en\/glossary\/tracking\/\" data-type=\"glossar\" data-id=\"3812\">tracking<\/a>, <a href=\"https:\/\/trackboxx.com\/en\/conversion-tracking-explanation-options\/\" data-type=\"post\" data-id=\"3587\">conversion measurement<\/a> or personalised advertising.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">A well-known example is the <strong>Facebook Pixel<\/strong> (now generally known as the Meta Pixel), which sends data to Facebook\/Meta in order to:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><a href=\"https:\/\/trackboxx.com\/en\/glossary\/conversion\/\" data-type=\"glossar\" data-id=\"3825\">conversions<\/a> from Facebook Ads,<\/li>\n\n\n\n<li>build audiences for remarketing campaigns,<\/li>\n\n\n\n<li>and analyse user behaviour across multiple pages.<\/li>\n<\/ul>\n\n\n\n<p class=\"wp-block-paragraph\">Technically, a pixel works by loading an invisible 1\u00d71 image. At the same time, information such as the page URL, user ID or <a href=\"https:\/\/trackboxx.com\/en\/glossary\/event-tracking\/\" data-type=\"glossar\" data-id=\"3869\">event<\/a>data is sent to the provider.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Because pixels are usually implemented <strong>client-side<\/strong> , they are increasingly affected by tracking blockers, consent-management tools and data-protection rules. An alternative is <strong>server-side tracking<\/strong>, where pixel requests are recreated and managed on the server.<\/p>","protected":false},"featured_media":0,"template":"","categories":[],"tags":[],"class_list":["post-3892","glossar","type-glossar","status-publish","hentry"],"acf":[],"_links":{"self":[{"href":"https:\/\/trackboxx.com\/en\/wp-json\/wp\/v2\/glossar\/3892","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/trackboxx.com\/en\/wp-json\/wp\/v2\/glossar"}],"about":[{"href":"https:\/\/trackboxx.com\/en\/wp-json\/wp\/v2\/types\/glossar"}],"version-history":[{"count":0,"href":"https:\/\/trackboxx.com\/en\/wp-json\/wp\/v2\/glossar\/3892\/revisions"}],"wp:attachment":[{"href":"https:\/\/trackboxx.com\/en\/wp-json\/wp\/v2\/media?parent=3892"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/trackboxx.com\/en\/wp-json\/wp\/v2\/categories?post=3892"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/trackboxx.com\/en\/wp-json\/wp\/v2\/tags?post=3892"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}