{"id":3894,"date":"2025-04-30T08:57:27","date_gmt":"2025-04-30T06:57:27","guid":{"rendered":"https:\/\/trackboxx.com\/?post_type=glossar&#038;p=3894"},"modified":"2025-04-30T08:57:27","modified_gmt":"2025-04-30T06:57:27","slug":"remarketing","status":"publish","type":"glossar","link":"https:\/\/trackboxx.com\/en\/glossar\/remarketing\/","title":{"rendered":"Remarketing"},"content":{"rendered":"<p class=\"wp-block-paragraph\">Remarketing is a marketing strategy that <strong>targets previous website visitors again<\/strong> \u2014 usually with personalised ads. These users have already interacted with the website, for example by viewing a product or adding an item to their basket, but have not completed a conversion.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Using <a href=\"https:\/\/trackboxx.com\/en\/glossary\/tracking\/\" data-type=\"glossar\" data-id=\"3812\">tracking<\/a>technologies such as the Meta <a href=\"https:\/\/trackboxx.com\/en\/glossary\/pixel\/\" data-type=\"glossar\" data-id=\"3892\">Pixel<\/a> or Google Ads <a href=\"https:\/\/trackboxx.com\/en\/glossary\/day\/\" data-type=\"glossar\" data-id=\"3882\">tags<\/a> , user behaviour is recorded so that people can be reached again later on other platforms, such as social networks or display advertising. The aim is to bring users back and achieve the <a href=\"https:\/\/trackboxx.com\/en\/glossary\/conversion\/\" data-type=\"glossar\" data-id=\"3825\">Conversion<\/a> after all.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Remarketing generally uses <a href=\"https:\/\/trackboxx.com\/en\/what-are-cookies-and-what-are-the-differences\/\" data-type=\"post\" data-id=\"1965\">cookies<\/a>, pixels or <a href=\"https:\/\/trackboxx.com\/en\/glossary\/event-tracking\/\" data-type=\"glossar\" data-id=\"3869\">events<\/a> and requires consent that complies with data protection law.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Like retargeting, remarketing is relevant to <a href=\"https:\/\/trackboxx.com\/en\/e-commerce-tracking-guide\/\" data-type=\"post\" data-id=\"3670\">e-commerce tracking<\/a> .<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><\/p>","protected":false},"featured_media":0,"template":"","categories":[],"tags":[],"class_list":["post-3894","glossar","type-glossar","status-publish","hentry"],"acf":[],"_links":{"self":[{"href":"https:\/\/trackboxx.com\/en\/wp-json\/wp\/v2\/glossar\/3894","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/trackboxx.com\/en\/wp-json\/wp\/v2\/glossar"}],"about":[{"href":"https:\/\/trackboxx.com\/en\/wp-json\/wp\/v2\/types\/glossar"}],"version-history":[{"count":0,"href":"https:\/\/trackboxx.com\/en\/wp-json\/wp\/v2\/glossar\/3894\/revisions"}],"wp:attachment":[{"href":"https:\/\/trackboxx.com\/en\/wp-json\/wp\/v2\/media?parent=3894"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/trackboxx.com\/en\/wp-json\/wp\/v2\/categories?post=3894"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/trackboxx.com\/en\/wp-json\/wp\/v2\/tags?post=3894"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}