{"id":3896,"date":"2025-04-30T08:58:35","date_gmt":"2025-04-30T06:58:35","guid":{"rendered":"https:\/\/trackboxx.com\/?post_type=glossar&#038;p=3896"},"modified":"2025-04-30T08:58:35","modified_gmt":"2025-04-30T06:58:35","slug":"retagergeting","status":"publish","type":"glossar","link":"https:\/\/trackboxx.com\/en\/glossar\/retagergeting\/","title":{"rendered":"Retagergeting"},"content":{"rendered":"<p>Retargeting is a term that is often used synonymously with <a href=\"https:\/\/trackboxx.com\/en\/glossary\/remarketing\/\" data-type=\"glossar\" data-id=\"3894\">Remarketing<\/a> is used - in the narrower sense, however, it refers specifically to the <strong>Technical realisation<\/strong> user retargeting via advertising networks.<\/p>\n\n\n\n<p>While remarketing tends to describe the strategic part, retargeting refers to the strategic part. <strong>practical mechanism<\/strong>where, for example, the meta <a href=\"https:\/\/trackboxx.com\/en\/glossary\/pixel\/\" data-type=\"glossar\" data-id=\"3892\">Pixel<\/a> or Google Ads Remarketing <a href=\"https:\/\/trackboxx.com\/en\/glossary\/day\/\" data-type=\"glossar\" data-id=\"3882\">Day<\/a> matching users can be identified and adverts delivered.<\/p>\n\n\n\n<p>The following also applies here: The basis is usually <a href=\"https:\/\/trackboxx.com\/en\/glossary\/client-side-tracking\/\" data-type=\"glossar\" data-id=\"3879\">Client-side tracking<\/a>supplemented by audience lists and <a href=\"https:\/\/trackboxx.com\/en\/glossary\/conversion\/\" data-type=\"glossar\" data-id=\"3825\">Conversion<\/a>-Goals.<\/p>","protected":false},"featured_media":0,"template":"","categories":[],"tags":[],"class_list":["post-3896","glossar","type-glossar","status-publish","hentry"],"acf":[],"_links":{"self":[{"href":"https:\/\/trackboxx.com\/en\/wp-json\/wp\/v2\/glossar\/3896","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/trackboxx.com\/en\/wp-json\/wp\/v2\/glossar"}],"about":[{"href":"https:\/\/trackboxx.com\/en\/wp-json\/wp\/v2\/types\/glossar"}],"version-history":[{"count":0,"href":"https:\/\/trackboxx.com\/en\/wp-json\/wp\/v2\/glossar\/3896\/revisions"}],"wp:attachment":[{"href":"https:\/\/trackboxx.com\/en\/wp-json\/wp\/v2\/media?parent=3896"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/trackboxx.com\/en\/wp-json\/wp\/v2\/categories?post=3896"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/trackboxx.com\/en\/wp-json\/wp\/v2\/tags?post=3896"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}