{"id":3896,"date":"2025-04-30T08:58:35","date_gmt":"2025-04-30T06:58:35","guid":{"rendered":"https:\/\/trackboxx.com\/?post_type=glossar&#038;p=3896"},"modified":"2025-04-30T08:58:35","modified_gmt":"2025-04-30T06:58:35","slug":"retagergeting","status":"publish","type":"glossar","link":"https:\/\/trackboxx.com\/en\/glossar\/retagergeting\/","title":{"rendered":"Retargeting"},"content":{"rendered":"<p class=\"wp-block-paragraph\">Retargeting is often used interchangeably with <a href=\"https:\/\/trackboxx.com\/en\/glossary\/remarketing\/\" data-type=\"glossar\" data-id=\"3894\">Remarketing<\/a> . More precisely, however, it refers to the <strong>technical implementation<\/strong> of reaching users again through advertising networks.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Whereas remarketing describes the strategy, retargeting refers to the <strong>practical mechanism<\/strong>that uses tools such as the Meta <a href=\"https:\/\/trackboxx.com\/en\/glossary\/pixel\/\" data-type=\"glossar\" data-id=\"3892\">Pixel<\/a> or a Google Ads remarketing <a href=\"https:\/\/trackboxx.com\/en\/glossary\/day\/\" data-type=\"glossar\" data-id=\"3882\">tag<\/a> to identify relevant users and serve them targeted ads.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Here too, the usual basis is <a href=\"https:\/\/trackboxx.com\/en\/glossary\/client-side-tracking\/\" data-type=\"glossar\" data-id=\"3879\">client-side tracking<\/a>combined with audience lists and <a href=\"https:\/\/trackboxx.com\/en\/glossary\/conversion\/\" data-type=\"glossar\" data-id=\"3825\">Conversion<\/a>goals.<\/p>","protected":false},"featured_media":0,"template":"","categories":[],"tags":[],"class_list":["post-3896","glossar","type-glossar","status-publish","hentry"],"acf":[],"_links":{"self":[{"href":"https:\/\/trackboxx.com\/en\/wp-json\/wp\/v2\/glossar\/3896","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/trackboxx.com\/en\/wp-json\/wp\/v2\/glossar"}],"about":[{"href":"https:\/\/trackboxx.com\/en\/wp-json\/wp\/v2\/types\/glossar"}],"version-history":[{"count":0,"href":"https:\/\/trackboxx.com\/en\/wp-json\/wp\/v2\/glossar\/3896\/revisions"}],"wp:attachment":[{"href":"https:\/\/trackboxx.com\/en\/wp-json\/wp\/v2\/media?parent=3896"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/trackboxx.com\/en\/wp-json\/wp\/v2\/categories?post=3896"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/trackboxx.com\/en\/wp-json\/wp\/v2\/tags?post=3896"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}