Privacy Shield was a data protection agreement between the EU and the USA that formed the legal basis for the transfer of personal data from the EU to the USA until July 2020.<\/p>\n\n\n\n
It should ensure that US companies comply with a level of data protection comparable to the GDPR. The European Court of Justice has recognised the agreement in the so-called \"Schrems II\" judgement<\/strong> However, the decision was declared invalid on the grounds that the protection in the USA was not sufficient, particularly against access by US authorities.<\/p>\n\n\n\n Since then, the transfer of personal data to the USA has been prohibited. only under certain conditions<\/strong> permissible - e.g. via standard contractual clauses or (since July 2023) the EU-U.S. Data Privacy Framework<\/strong>which replaces the Privacy Shield.<\/p>\n\n\n\n Relevance for Tracking<\/a> and Website Analytics<\/a>Many tools such as Google Analytics or Meta rely on US infrastructures. Anyone using such services should be aware of the applicable data transfer regulations.<\/p>","protected":false},"featured_media":0,"template":"","categories":[],"tags":[],"class_list":["post-4018","glossar","type-glossar","status-publish","hentry"],"acf":[],"_links":{"self":[{"href":"https:\/\/trackboxx.com\/en\/wp-json\/wp\/v2\/glossar\/4018","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/trackboxx.com\/en\/wp-json\/wp\/v2\/glossar"}],"about":[{"href":"https:\/\/trackboxx.com\/en\/wp-json\/wp\/v2\/types\/glossar"}],"version-history":[{"count":0,"href":"https:\/\/trackboxx.com\/en\/wp-json\/wp\/v2\/glossar\/4018\/revisions"}],"wp:attachment":[{"href":"https:\/\/trackboxx.com\/en\/wp-json\/wp\/v2\/media?parent=4018"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/trackboxx.com\/en\/wp-json\/wp\/v2\/categories?post=4018"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/trackboxx.com\/en\/wp-json\/wp\/v2\/tags?post=4018"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}