{"id":4022,"date":"2025-05-25T11:30:23","date_gmt":"2025-05-25T09:30:23","guid":{"rendered":"https:\/\/trackboxx.com\/?post_type=glossar&#038;p=4022"},"modified":"2025-05-25T11:30:38","modified_gmt":"2025-05-25T09:30:38","slug":"pseudonymisation","status":"publish","type":"glossar","link":"https:\/\/trackboxx.com\/en\/glossar\/pseudonymisierung\/","title":{"rendered":"Pseudonymisation"},"content":{"rendered":"<p class=\"wp-block-paragraph\">Pseudonymisation means that personal data is <strong>replaced with an identifier<\/strong> (such as a user ID), so that it <strong>can no longer be linked directly to a person<\/strong> \u2014 but is <strong>still reversible in principle<\/strong>, for example by using additional information.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Unlike <a href=\"https:\/\/trackboxx.com\/en\/glossary\/anonymisation\/\" data-type=\"glossar\" data-id=\"4020\">Anonymisation<\/a> , pseudonymised data remains subject to the GDPR because a person can still be identified using additional information.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">In <a href=\"https:\/\/trackboxx.com\/en\/glossary\/web-analysis\/\" data-type=\"glossar\" data-id=\"3817\">Web analytics<\/a> , pseudonymous user IDs are often used to recognise returning visitors without identifying them directly. This data must still be protected and may only be processed on an appropriate legal basis.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><\/p>","protected":false},"featured_media":0,"template":"","categories":[],"tags":[],"class_list":["post-4022","glossar","type-glossar","status-publish","hentry"],"acf":[],"_links":{"self":[{"href":"https:\/\/trackboxx.com\/en\/wp-json\/wp\/v2\/glossar\/4022","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/trackboxx.com\/en\/wp-json\/wp\/v2\/glossar"}],"about":[{"href":"https:\/\/trackboxx.com\/en\/wp-json\/wp\/v2\/types\/glossar"}],"version-history":[{"count":0,"href":"https:\/\/trackboxx.com\/en\/wp-json\/wp\/v2\/glossar\/4022\/revisions"}],"wp:attachment":[{"href":"https:\/\/trackboxx.com\/en\/wp-json\/wp\/v2\/media?parent=4022"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/trackboxx.com\/en\/wp-json\/wp\/v2\/categories?post=4022"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/trackboxx.com\/en\/wp-json\/wp\/v2\/tags?post=4022"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}