{"id":4025,"date":"2025-05-25T11:32:31","date_gmt":"2025-05-25T09:32:31","guid":{"rendered":"https:\/\/trackboxx.com\/?post_type=glossar&#038;p=4025"},"modified":"2025-05-25T11:32:31","modified_gmt":"2025-05-25T09:32:31","slug":"opt-in","status":"publish","type":"glossar","link":"https:\/\/trackboxx.com\/en\/glossar\/opt-in\/","title":{"rendered":"Opt-in"},"content":{"rendered":"<p class=\"wp-block-paragraph\">In data protection, opt-in means <strong>active consent from the user<\/strong> to the processing of personal data, for example for cookies, newsletters or tracking tools.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Under the GDPR, clear and voluntary consent is required for many types of processing, especially marketing and <a href=\"https:\/\/trackboxx.com\/en\/glossary\/web-analysis\/\" data-type=\"glossar\" data-id=\"3817\">Web analytics<\/a> . This means that tracking scripts and non-essential cookies must not be used before the user has actively agreed.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">A valid opt-in must:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>be given actively<\/strong> , for example by clicking a button,<\/li>\n\n\n\n<li><strong>be informed<\/strong> , with a clear explanation of what happens,<\/li>\n\n\n\n<li>and at any time <strong>revocable<\/strong> .<\/li>\n<\/ul>\n\n\n\n<p class=\"wp-block-paragraph\">A typical example is <a href=\"https:\/\/trackboxx.com\/en\/gdpr-compliant-design-of-consent-banners\/\" data-type=\"post\" data-id=\"2027\">a cookie banner<\/a>in which the user agrees to specific purposes or providers.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><\/p>","protected":false},"featured_media":0,"template":"","categories":[],"tags":[],"class_list":["post-4025","glossar","type-glossar","status-publish","hentry"],"acf":[],"_links":{"self":[{"href":"https:\/\/trackboxx.com\/en\/wp-json\/wp\/v2\/glossar\/4025","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/trackboxx.com\/en\/wp-json\/wp\/v2\/glossar"}],"about":[{"href":"https:\/\/trackboxx.com\/en\/wp-json\/wp\/v2\/types\/glossar"}],"version-history":[{"count":0,"href":"https:\/\/trackboxx.com\/en\/wp-json\/wp\/v2\/glossar\/4025\/revisions"}],"wp:attachment":[{"href":"https:\/\/trackboxx.com\/en\/wp-json\/wp\/v2\/media?parent=4025"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/trackboxx.com\/en\/wp-json\/wp\/v2\/categories?post=4025"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/trackboxx.com\/en\/wp-json\/wp\/v2\/tags?post=4025"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}