{"id":4025,"date":"2025-05-25T11:32:31","date_gmt":"2025-05-25T09:32:31","guid":{"rendered":"https:\/\/trackboxx.com\/?post_type=glossar&#038;p=4025"},"modified":"2025-05-25T11:32:31","modified_gmt":"2025-05-25T09:32:31","slug":"opt-in","status":"publish","type":"glossar","link":"https:\/\/trackboxx.com\/en\/glossar\/opt-in\/","title":{"rendered":"Opt-in"},"content":{"rendered":"<p>In data protection, opt-in refers to the <strong>Active consent of a user<\/strong> for the processing of its personal data - for example for the setting of cookies, the sending of newsletters or the activation of tracking tools.<\/p>\n\n\n\n<p>According to the GDPR, for many types of data processing - especially in marketing and <a href=\"https:\/\/trackboxx.com\/en\/glossary\/web-analysis\/\" data-type=\"glossar\" data-id=\"3817\">Website Analytics<\/a> - a clear, voluntary opt-in is required. This means that no tracking script may be loaded or no non-essential cookie set without active consent, for example.<\/p>\n\n\n\n<p>An effective opt-in must:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>take place actively<\/strong> (e.g. by clicking on a button),<\/li>\n\n\n\n<li><strong>Be informed<\/strong> (clearly explain what is happening),<\/li>\n\n\n\n<li>and at any time <strong>revocable<\/strong> be.<\/li>\n<\/ul>\n\n\n\n<p>Typical example: the <a href=\"https:\/\/trackboxx.com\/en\/gdpr-compliant-design-of-consent-banners\/\" data-type=\"post\" data-id=\"2027\">Display of a cookie banner<\/a>where the user consents to certain purposes or providers.<\/p>\n\n\n\n<p><\/p>","protected":false},"featured_media":0,"template":"","categories":[],"tags":[],"class_list":["post-4025","glossar","type-glossar","status-publish","hentry"],"acf":[],"_links":{"self":[{"href":"https:\/\/trackboxx.com\/en\/wp-json\/wp\/v2\/glossar\/4025","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/trackboxx.com\/en\/wp-json\/wp\/v2\/glossar"}],"about":[{"href":"https:\/\/trackboxx.com\/en\/wp-json\/wp\/v2\/types\/glossar"}],"version-history":[{"count":0,"href":"https:\/\/trackboxx.com\/en\/wp-json\/wp\/v2\/glossar\/4025\/revisions"}],"wp:attachment":[{"href":"https:\/\/trackboxx.com\/en\/wp-json\/wp\/v2\/media?parent=4025"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/trackboxx.com\/en\/wp-json\/wp\/v2\/categories?post=4025"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/trackboxx.com\/en\/wp-json\/wp\/v2\/tags?post=4025"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}