{"id":4027,"date":"2025-05-25T11:34:14","date_gmt":"2025-05-25T09:34:14","guid":{"rendered":"https:\/\/trackboxx.com\/?post_type=glossar&#038;p=4027"},"modified":"2025-05-25T11:34:14","modified_gmt":"2025-05-25T09:34:14","slug":"opt-out","status":"publish","type":"glossar","link":"https:\/\/trackboxx.com\/en\/glossar\/opt-out\/","title":{"rendered":"Opt-out"},"content":{"rendered":"<p>Opt-out means that the <strong>Data processing is active by default<\/strong> and the user can <strong>object subsequently<\/strong> must be given. In contrast to opt-in, consent is given here <strong>Not active<\/strong>but is assumed - until the user explicitly deactivates it.<\/p>\n\n\n\n<p>In the EU, the opt-out model is available for many forms of <a href=\"https:\/\/trackboxx.com\/en\/glossary\/tracking\/\" data-type=\"glossar\" data-id=\"3812\">Tracking<\/a> or personalised advertising <strong>no longer permitted<\/strong>as the GDPR in most cases requires a <strong>active consent (<a href=\"https:\/\/trackboxx.com\/en\/glossary\/opt-in\/\" data-type=\"glossar\" data-id=\"4025\">Opt-in<\/a>)<\/strong> required.<\/p>\n\n\n\n<p>However, there are still areas of application (e.g. in the USA or for certain technical functions) where an opt-out is possible or sufficient - for example via the \"Deactivate cookies\" link or settings in Consent Management.<\/p>\n\n\n\n<p>Important: Opting out must be just as easy as opting in - and must not be hidden or made more difficult.<\/p>\n\n\n\n<p><\/p>","protected":false},"featured_media":0,"template":"","categories":[],"tags":[],"class_list":["post-4027","glossar","type-glossar","status-publish","hentry"],"acf":[],"_links":{"self":[{"href":"https:\/\/trackboxx.com\/en\/wp-json\/wp\/v2\/glossar\/4027","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/trackboxx.com\/en\/wp-json\/wp\/v2\/glossar"}],"about":[{"href":"https:\/\/trackboxx.com\/en\/wp-json\/wp\/v2\/types\/glossar"}],"version-history":[{"count":0,"href":"https:\/\/trackboxx.com\/en\/wp-json\/wp\/v2\/glossar\/4027\/revisions"}],"wp:attachment":[{"href":"https:\/\/trackboxx.com\/en\/wp-json\/wp\/v2\/media?parent=4027"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/trackboxx.com\/en\/wp-json\/wp\/v2\/categories?post=4027"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/trackboxx.com\/en\/wp-json\/wp\/v2\/tags?post=4027"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}