{"id":4096,"date":"2025-06-24T12:45:14","date_gmt":"2025-06-24T10:45:14","guid":{"rendered":"https:\/\/trackboxx.com\/?post_type=glossar&#038;p=4096"},"modified":"2025-06-24T12:45:19","modified_gmt":"2025-06-24T10:45:19","slug":"zero-click-search","status":"publish","type":"glossar","link":"https:\/\/trackboxx.com\/en\/glossar\/zero-click-search\/","title":{"rendered":"Zero-click search"},"content":{"rendered":"<p class=\"wp-block-paragraph\">With a zero-click search, Google provides the information users are looking for <strong>directly in the search results<\/strong>so they do not need to visit another website. Examples include definitions, calculations, weather forecasts, opening hours and simple factual answers. AI features such as Gemini (Google) and Copilot (Microsoft\/Bing) also contribute to this trend.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Zero-click searches are a growing challenge, especially for high-volume informational topics: <strong>the website providing the information may receive no visit at all.<\/strong>.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">For website operators, this means:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>fewer clicks despite strong rankings,<\/li>\n\n\n\n<li>less SEO traffic for broad informational topics,<\/li>\n\n\n\n<li>and a need to present content <strong>in multimedia formats<\/strong> or <strong>across several channels<\/strong> such as social media, video and newsletters.<\/li>\n<\/ul>\n\n\n\n<p class=\"wp-block-paragraph\">Tip: For affected topics, offer <strong>genuine value beyond the short answer<\/strong> through examples, tools, interactive elements or <a href=\"https:\/\/trackboxx.com\/en\/glossary\/call-to-action-cta\/\" data-type=\"glossar\" data-id=\"3827\">clear calls to action.<\/a>.<\/p>","protected":false},"featured_media":0,"template":"","categories":[],"tags":[],"class_list":["post-4096","glossar","type-glossar","status-publish","hentry"],"acf":[],"_links":{"self":[{"href":"https:\/\/trackboxx.com\/en\/wp-json\/wp\/v2\/glossar\/4096","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/trackboxx.com\/en\/wp-json\/wp\/v2\/glossar"}],"about":[{"href":"https:\/\/trackboxx.com\/en\/wp-json\/wp\/v2\/types\/glossar"}],"version-history":[{"count":0,"href":"https:\/\/trackboxx.com\/en\/wp-json\/wp\/v2\/glossar\/4096\/revisions"}],"wp:attachment":[{"href":"https:\/\/trackboxx.com\/en\/wp-json\/wp\/v2\/media?parent=4096"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/trackboxx.com\/en\/wp-json\/wp\/v2\/categories?post=4096"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/trackboxx.com\/en\/wp-json\/wp\/v2\/tags?post=4096"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}