{"id":2129,"date":"2024-04-26T21:26:25","date_gmt":"2024-04-26T19:26:25","guid":{"rendered":"https:\/\/trackboxx.com\/?post_type=helpcenter&#038;p=2129"},"modified":"2024-05-31T20:10:33","modified_gmt":"2024-05-31T18:10:33","slug":"is-trackboxx-as-good-as-google-analytics","status":"publish","type":"helpcenter","link":"https:\/\/trackboxx.com\/en\/helpcenter\/ist-trackboxx-genauso-gut-wie-google-analytics","title":{"rendered":"Is Trackboxx as good as Google Analytics?"},"content":{"rendered":"<p class=\"wp-block-paragraph\">Trackboxx is designed as a GDPR-compliant alternative to tracking tools such as Google Analytics and Matomo.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Trackboxx takes a different approach, however, focusing on two core principles:<\/p>\n\n\n\n<ol class=\"wp-block-list\">\n<li>100% GDPR-compliant tracking without storing personal data.<\/li>\n\n\n\n<li>A clear, intuitive view of your data. You can immediately see what is happening on your website without training or drilling through multiple levels. All essential metrics are available at a glance.<\/li>\n<\/ol>\n\n\n\n<h2 class=\"wp-block-heading\">Data quality compared with Google Analytics<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Because we do not use cookies and prioritise privacy-friendly tracking, our data is not directly comparable with Google Analytics in every respect.<\/p>\n\n\n\n<p class=\"wp-block-paragraph translation-block\">In our comparison tests, Trackboxx captured around 85\u201390% of the data recorded by Google Analytics.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Performance compared with Google Analytics<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">The Trackboxx tracking script is considerably lighter than the Google Analytics script, reducing its impact on your website\u2019s performance and loading time.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Trackboxx deliberately does not analyse visitor behaviour at the same level of detail as Google Analytics.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Avoiding a cookie banner requires limiting data collection to information that can be justified by a legitimate interest.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Even so, Trackboxx gives you detailed insight into your visitor statistics, helping you identify trends and draw useful conclusions.<\/p>","protected":false},"featured_media":0,"template":"","categories":[],"tags":[30],"class_list":["post-2129","helpcenter","type-helpcenter","status-publish","hentry","tag-helpcenter-allgemein"],"acf":[],"_links":{"self":[{"href":"https:\/\/trackboxx.com\/en\/wp-json\/wp\/v2\/helpcenter\/2129","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/trackboxx.com\/en\/wp-json\/wp\/v2\/helpcenter"}],"about":[{"href":"https:\/\/trackboxx.com\/en\/wp-json\/wp\/v2\/types\/helpcenter"}],"version-history":[{"count":0,"href":"https:\/\/trackboxx.com\/en\/wp-json\/wp\/v2\/helpcenter\/2129\/revisions"}],"wp:attachment":[{"href":"https:\/\/trackboxx.com\/en\/wp-json\/wp\/v2\/media?parent=2129"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/trackboxx.com\/en\/wp-json\/wp\/v2\/categories?post=2129"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/trackboxx.com\/en\/wp-json\/wp\/v2\/tags?post=2129"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}