{"id":2150,"date":"2024-04-28T17:43:08","date_gmt":"2024-04-28T15:43:08","guid":{"rendered":"https:\/\/trackboxx.com\/?post_type=helpcenter&p=2150"},"modified":"2024-09-27T14:17:59","modified_gmt":"2024-09-27T12:17:59","slug":"utm-tracking","status":"publish","type":"helpcenter","link":"https:\/\/trackboxx.com\/en\/helpcenter\/utm-tracking","title":{"rendered":"UTM Tracking"},"content":{"rendered":"

UTM parameters allow you to better track, structure and understand traffic from various sources.<\/p>\n\n\n\n

For example, with the help of UTM parameters you can analyze exactly how many clicks a specific post on Facebook sends to your target. Or you are able to see how many users clicked on a link in your last newsletter.<\/p>\n\n\n\n

More effective evaluation of Google ads is also possible with the help of UTM parameters.<\/p>\n\n\n\n

How exactly does UTM tracking work with Trackboxx?<\/h2>\n\n\n\n

Trackboxx is able to detect and display 3 different UTM parameters:<\/p>\n\n\n\n

    \n
  1. Sources<\/li>\n\n\n\n
  2. Medium<\/li>\n\n\n\n
  3. Campaign<\/li>\n<\/ol>\n\n\n\n

    With these 3 parameters you can create your UTM link and the corresponding traffic will be displayed \"broken down\" in the UTM sources area.<\/p>\n\n\n\n

    Example of a link + UTM parameter:<\/strong><\/p>\n\n\n

    https:\/\/trackboxx.com\/?utm_source=fastwp&utm_medium=bannersidebarblog&utm_campaign=banneradvertising<\/span>\n<\/code><\/span>Code language:<\/span> JavaScript<\/span> (<\/span>javascript<\/span>)<\/span><\/small><\/pre>\n\n\n
    This is a link that has been created for a banner on the www.fastwp.de portal. If someone clicks on this banner, the following information is transferred to Trackboxx:<\/p>\n\n\n\n
    utm_source=fastwp<\/strong> = So source is fastwp<\/p>\n\n\n\n
    utm_medium=bannersidebarblog<\/strong> = the medium in this case is a banner, in the sidebar on the blog of fastwp.de<\/p>\n\n\n\n
    utm_campaign=banner advertising<\/strong> = the campaign in this case was titled banner advertising<\/p>\n\n\n\n
    Of course, you can name the individual parameters as you wish. In the end, you should only be able to see as clearly as possible where the corresponding traffic comes from.<\/p>\n\n\n\n
    Another example:<\/strong><\/p>\n\n\n\n
    Newsletter:<\/em><\/p>\n\n\n\n
    For example, you have linked a special offer in your newsletter. The UTM link could then be structured as follows:<\/p>\n\n\n\n
    https:\/\/YOUR-WEBSITE-URL.DE\/?utm_source=newsletter&utm_medium=email&utm_campaign=october-newsletter<\/p>\n\n\n\n
    In the Trackboxx, a corresponding click in your newsletter would now be displayed including the following information:<\/p>\n\n\n\n
    utm_source=newsletter<\/strong>= So source is a newsletter<\/p>\n\n\n\n
    utm_medium=email<\/strong> = the medium is e-mail<\/p>\n\n\n\n
    utm_campaign=october-newsletter<\/strong> = it is a newsletter that was sent in October<\/p>\n\n\n\n
    Create UTM Link<\/h2>\n\n\n\n
    On the Trackboxx Dashboard \/ Setting you can find our UTM Link Generator. Here you can use this to create your UTM links.<\/p>\n\n\n\n
    \"\"<\/a><\/figure>","protected":false},"featured_media":0,"template":"","categories":[],"tags":[26],"class_list":["post-2150","helpcenter","type-helpcenter","status-publish","hentry","tag-helpcenter-funktionen-einstellungen"],"acf":[],"_links":{"self":[{"href":"https:\/\/trackboxx.com\/en\/wp-json\/wp\/v2\/helpcenter\/2150","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/trackboxx.com\/en\/wp-json\/wp\/v2\/helpcenter"}],"about":[{"href":"https:\/\/trackboxx.com\/en\/wp-json\/wp\/v2\/types\/helpcenter"}],"version-history":[{"count":0,"href":"https:\/\/trackboxx.com\/en\/wp-json\/wp\/v2\/helpcenter\/2150\/revisions"}],"wp:attachment":[{"href":"https:\/\/trackboxx.com\/en\/wp-json\/wp\/v2\/media?parent=2150"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/trackboxx.com\/en\/wp-json\/wp\/v2\/categories?post=2150"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/trackboxx.com\/en\/wp-json\/wp\/v2\/tags?post=2150"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}