{"id":3065,"date":"2024-10-29T18:42:50","date_gmt":"2024-10-29T17:42:50","guid":{"rendered":"https:\/\/trackboxx.com\/?post_type=helpcenter&p=3065"},"modified":"2024-11-25T14:36:58","modified_gmt":"2024-11-25T13:36:58","slug":"ads-tracking-google-ads-meta-ads","status":"publish","type":"helpcenter","link":"https:\/\/trackboxx.com\/en\/helpcenter\/ads-tracking-google-ads-meta-ads-etc","title":{"rendered":"Ad tracking (Google Ads, Meta Ads, etc.)"},"content":{"rendered":"

Trackboxx makes it easy to track your active paid advertising campaigns using its built-in UTM tracking.<\/p>\n\n\n\n

UTM tracking attributes clicks from campaigns such as Google Ads and displays them in the \u201cUTM Source\u201d module.<\/p>\n\n\n\n

Once configured, you can see the campaign name, ad group and even the keyword that generated the click. To capture this data, you first need to enable UTM tracking in your advertising accounts. <\/p>\n\n\n\n

This guide shows you how to set it up for Google Ads and Meta (Facebook) Ads.<\/p>\n\n\n\n

Google Ads UTM tracking<\/h2>\n\n\n\n

Follow these steps to enable UTM tracking for a Google Ads campaign.<\/p>\n\n\n\n

<\/p>\n\n\n\n

1. Sign in to your Google Ads account and open the relevant campaign:<\/p>\n\n\n\n

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2. At campaign level, select the \u201cSettings\u201d tab.<\/p>\n\n\n\n

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3. Scroll to the bottom, expand \u201cAdditional settings\u201d and open the campaign URL options.<\/p>\n\n\n\n

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4. Define the UTM parameters<\/p>\n\n\n\n

Enter the required values in the tracking template field. You can also use the UTM Builder in your Trackboxx dashboard, which you\u2019ll find under Settings (gear icon).<\/p>\n\n\n\n

For more information about creating UTM parameters, see our related article \u201cUTM tracking<\/a>\u201d<\/p>\n\n\n\n

For this example, we use the following template:<\/p>\n\n\n

{lpurl}?utm_source=Google+Ads&utm_medium=performance-max-kampagne&utm_term={keyword}<\/code><\/span><\/pre>\n\n\n
The source will appear as \u201cGoogle Ads\u201d.<\/p>\n\n\n\n
The medium will appear as \u201cperformance-max-kampagne\u201d.<\/p>\n\n\n\n
The final value shows the keyword that generated the click.<\/p>\n\n\n\n
IMPORTANT: The keyword parameter no longer works with Google\u2019s newer \u201cPerformance Max\u201d campaigns because they use Smart Bidding rather than individual keywords.<\/p>\n\n\n\n
The following image shows how this data can appear in Trackboxx:<\/p>\n\n\n\n
Example of a Google Shopping campaign, including the sales values generated<\/p>\n\n\n\n
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Meta \/ Facebook Ads UTM tracking<\/h2>\n\n\n\n
Follow these steps to enable UTM tracking for a Meta \/ Facebook Ads campaign.<\/p>\n\n\n\n
1. Open Facebook Ads Manager. You\u2019ll see a list of your campaigns. Select the campaign for which you want to enable UTM parameters.<\/p>\n\n\n\n
2. Select the relevant ad or create a new one. <\/p>\n\n\n\n
In the settings, open \u201cDestination > Website\u201d. <\/p>\n\n\n\n
Here you can specify the final destination URL. The \u201cBuild a URL parameter\u201d option also lets you create the correct URL directly in Facebook.<\/p>\n\n\n\n
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You can choose how to name the parameters. Facebook also provides several dynamic parameters that you can use.<\/p>\n\n\n\n
In our example, the final URL is:<\/p>\n\n\n
https:\/\/trackboxx.com\/?utm_source=Facebook&utm_medium=Banner&utm_campaign=google-analytics-alternative<\/span><\/code><\/span>Code language:<\/span> JavaScript<\/span> (<\/span>javascript<\/span>)<\/span><\/small><\/pre>\n\n\n
<\/p>\n\n\n\n
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