{"id":3232,"date":"2025-03-06T11:04:30","date_gmt":"2025-03-06T10:04:30","guid":{"rendered":"https:\/\/trackboxx.com\/?p=3232"},"modified":"2025-03-17T16:30:27","modified_gmt":"2025-03-17T15:30:27","slug":"seo-ranking-factors-google-and-co","status":"publish","type":"post","link":"https:\/\/trackboxx.com\/en\/seo-rankingfaktoren-google-und-co\/","title":{"rendered":"SEO: die top Rankingfaktoren f\u00fcr Google und andere Suchmaschinen [2025]"},"content":{"rendered":"<p>Google is constantly developing its business model and therefore also the search engine itself. The same applies to <a href=\"https:\/\/trackboxx.com\/en\/search-engine-alternatives-google\/\">alternative search engines<\/a>. Not to mention the triumphant advance of social media platforms and their influence on online marketing as a whole. Accordingly, the <strong>Ranking factors for organic search results<\/strong> change over time or at least in the <strong>Weighting<\/strong> be assessed differently.<\/p>\n\n\n\n<h1 class=\"wp-block-heading\">What is meant by ranking factors?<\/h1>\n\n\n\n<p>Ranking factors are the criteria used by Google and other search engines to determine which websites appear higher up in the organic search results. They evaluate the<strong>e Relevance, quality and user-friendliness<\/strong> one side. Factors such as <strong>Content quality, backlinks, technical optimisation and user experience <\/strong>almost always play a central role.&nbsp;<\/p>\n\n\n\n<p>The aim of search engines is to provide users with <strong>the best and most suitable results<\/strong> to deliver. Remember: If you focus too much on one ranking factor, this will not necessarily mean that you will generate a particularly good search result. Think about it: a page loads ultra-fast and looks great, but offers really poor content or a product that simply doesn't appeal to you or, in the worst case, that you weren't even looking for. Would you then rate the page as a good search result?<\/p>\n\n\n\n<p>Tip: Try the<strong> Optimisation always from the user's perspective <\/strong>instead of just from the perspective of your favourite discipline.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><strong>1. branding<\/strong><\/h2>\n\n\n\n<p>A strong brand is essential for SEO in the coming years. Google evaluates the importance of a brand among other things <strong>based on the frequency of brand-related search queries<\/strong>. If users often search for your brand in connection with certain keywords (e.g. \"web analysis tool Trackboxx\", \"white sneakers men Zara\" or mini SUV electric brand XYZ), this signals trust and familiarity to Google, which has a positive effect on your ranking.<\/p>\n\n\n\n<div class=\"wp-block-stackable-icon-box stk-block-icon-box stk-block stk-40b050d stk-block-background\" data-v=\"2\" data-block-id=\"40b050d\"><style>.stk-40b050d {border-top-left-radius:1px !important;border-top-right-radius:1px !important;border-bottom-right-radius:1px !important;border-bottom-left-radius:1px !important;overflow:hidden !important;box-shadow:none !important;border-style:solid !important;border-color:#cecece !important;}<\/style><div class=\"stk-block-content stk-inner-blocks stk-block-icon-box__content stk-container stk-40b050d-container stk--no-background stk--no-padding\">\n<div class=\"wp-block-stackable-icon-label stk-block-icon-label stk-block stk-83d1557\" data-block-id=\"83d1557\"><style>.stk-83d1557 {margin-bottom:0px !important;}<\/style><div class=\"stk-row stk-inner-blocks stk-block-content\">\n<div class=\"wp-block-stackable-icon stk-block-icon has-text-align-left stk-block stk-b08ea4a\" data-block-id=\"b08ea4a\"><style>.stk-b08ea4a .stk--svg-wrapper .stk--inner-svg svg:last-child, .stk-b08ea4a .stk--svg-wrapper .stk--inner-svg svg:last-child :is(g, path, rect, polygon, ellipse){fill:#eb267d !important;}<\/style><span class=\"stk--svg-wrapper\"><div class=\"stk--inner-svg\"><svg style=\"height:0;width:0\"><defs><lineargradient id=\"linear-gradient-b08ea4a\" x1=\"0\" x2=\"100%\" y1=\"0\" y2=\"0\"><stop offset=\"0%\" style=\"stop-opacity:1;stop-color:var(--linear-gradient-b-08-ea-4-a-color-1)\"><\/stop><stop offset=\"100%\" style=\"stop-opacity:1;stop-color:var(--linear-gradient-b-08-ea-4-a-color-2)\"><\/stop><\/lineargradient><\/defs><\/svg><svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" viewbox=\"0 0 512 512\" aria-hidden=\"true\" width=\"32\" height=\"32\"><path d=\"M256 512A256 256 0 1 0 256 0a256 256 0 1 0 0 512zM216 336h24V272H216c-13.3 0-24-10.7-24-24s10.7-24 24-24h48c13.3 0 24 10.7 24 24v88h8c13.3 0 24 10.7 24 24s-10.7 24-24 24H216c-13.3 0-24-10.7-24-24s10.7-24 24-24zm40-208a32 32 0 1 1 0 64 32 32 0 1 1 0-64z\"><\/path><\/svg><\/div><\/span><\/div>\n\n\n\n<div class=\"wp-block-stackable-heading stk-block-heading stk-block-heading--v2 stk-block stk-f2ecf02\" id=\"studienergebnisse-google-loves-brands\" data-block-id=\"f2ecf02\"><h5 class=\"stk-block-heading__text\">Study results: Google loves brands.<\/h5><\/div>\n<\/div><\/div>\n\n\n\n<p>A relatively recent <a href=\"https:\/\/www.seoworks.co.uk\/how-brand-impacts-seo\/\" target=\"_blank\" rel=\"noopener\">Study by British SEO expert Michael Sandford<\/a> shows that websites with high brand-related traffic are favoured by Google, while sites with many generic (non-branded) search queries tend to perform worse. It also appears that high Google Ads traffic can have a positive influence on the ranking.<\/p>\n<\/div><\/div>\n\n\n\n<h2 class=\"wp-block-heading\"><strong>2. unique content<\/strong><\/h2>\n\n\n\n<p>Unique and high-quality content is a key factor for a good, sustainable ranking. However, it is no longer enough to simply create relevant content for the main theme of a website or to serve the target group accordingly; your content must stand out from the crowd - especially in times of ChatGPT. You can achieve this by<strong> Contribute your own data, personal experiences or unique perspectives<\/strong>in other words, you really create individual added value.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><strong>3. technical aspects<\/strong><\/h2>\n\n\n\n<p>A technically flawless website is the basis for successful SEO. This includes the following aspects:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>a fast loading time<\/li>\n\n\n\n<li>mobile optimisation&nbsp;<\/li>\n\n\n\n<li>a clear page structure&nbsp;<\/li>\n<\/ul>\n\n\n\n<p>Google attaches great importance to the user experience, which is why technical deficiencies almost always lead to poorer rankings, even if the content does not tend to be bad.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><strong>4. EEAT criteria<\/strong><\/h2>\n\n\n\n<p>Google attaches great importance to the so-called EEAT formula: <strong>Experience, Expertise, Authoritativeness and Trustworthiness<\/strong>. These factors help Google to assess whether a website provides trustworthy and high-quality content. Especially in sensitive areas such as health, finance or law, EEAT is crucial for good rankings.<\/p>\n\n\n\n<p>To fulfil these criteria, content should come from real experts, be updated regularly and be backed up by credible sources. Also positive user reviews, <strong>Mentions <\/strong>(brand mentions, co-citations) in reputable media or backlinks from authoritative sites can strengthen the EEAT profile.&nbsp;<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><strong>5. user signals<\/strong><\/h2>\n\n\n\n<p><a href=\"https:\/\/trackboxx.com\/en\/user-signals-seo-user-signals-ranking-factor\/\" data-type=\"post\" data-id=\"3349\">User signals<\/a> show Google how visitors interact with a website and whether the technical aspects and user experience are actually good, i.e. whether many of the above points are fulfilled. Factors such as <strong><a href=\"https:\/\/trackboxx.com\/en\/improve-google-serp-ctr\/\" data-type=\"post\" data-id=\"3357\">Click-through rate (CTR)<\/a>, dwell time and bounce rate<\/strong> give an indication of whether a page <strong>Relevant and appealing content <\/strong>offers. The more positive these signals are, the more likely Google is to classify the page as valuable - which can have a positive effect on the ranking.<\/p>\n\n\n\n<div class=\"wp-block-stackable-call-to-action stk-block-call-to-action stk-block stk-aad58c5 is-style-default\" data-v=\"2\" data-block-id=\"aad58c5\"><div class=\"stk-block-call-to-action__content stk-content-align stk-aad58c5-column stk-container stk-aad58c5-container stk-hover-parent\"><div class=\"has-text-align-center stk-block-content stk-inner-blocks stk-aad58c5-inner-blocks\">\n<div class=\"wp-block-stackable-heading stk-block-heading stk-block-heading--v2 stk-block stk-8b5e7c9\" id=\"alle-daten-auf-einen-blick\" data-block-id=\"8b5e7c9\"><h3 class=\"stk-block-heading__text\">All data at a glance<\/h3><\/div>\n\n\n\n<div class=\"wp-block-stackable-text stk-block-text stk-block stk-001daa2\" data-block-id=\"001daa2\"><p class=\"stk-block-text__text\">In the <a href=\"https:\/\/trackboxx.com\/en\/\" data-type=\"link\" data-id=\"https:\/\/trackboxx.com\">Trackboxx, our cookie-free and GDPR-compliant tracking tool<\/a>you can see the most important user signals directly at a glance. This allows you to collect valuable information that you can then use to optimise your website. If you want, you can test Trackboxx free of charge for 30 days - without any risk, as this does not automatically result in a paid subscription.&nbsp;<\/p><\/div>\n\n\n\n<div class=\"wp-block-stackable-button-group stk-block-button-group stk-block stk-b1535e2\" data-block-id=\"b1535e2\"><style>.stk-b1535e2 .stk-button-group{flex-direction:row !important;}@media screen and (max-width: 1023px){.stk-b1535e2 .stk-button-group{flex-direction:row !important;}}@media screen and (max-width: 767px){.stk-b1535e2 .stk-button-group{flex-direction:row !important;}}<\/style><div class=\"stk-row stk-inner-blocks stk-block-content stk-button-group\">\n<div class=\"wp-block-stackable-button stk-block-button stk-block stk-194e2a9\" data-block-id=\"194e2a9\"><style>.stk-194e2a9 , .stk-194e2a9 .stk-button{width:100% !important;}.stk-194e2a9 {flex:1 0 var(--stk-button-group-flex-wrap, 0) !important;}.stk-194e2a9 .stk-button{padding-right:40px !important;padding-left:40px !important;background:linear-gradient(135deg,rgb(226,1,119) 0%,rgb(0,92,174) 100%) !important;border-top-left-radius:50px !important;border-top-right-radius:50px !important;border-bottom-right-radius:50px !important;border-bottom-left-radius:50px !important;}.stk-194e2a9 .stk-button__inner-text{color:#ffffff !important;}<\/style><a class=\"stk-link stk-button stk--hover-effect-darken\" href=\"\/en\/helpcenter\/30-day-free-trial\/\"><span class=\"stk--svg-wrapper\"><div class=\"stk--inner-svg\"><svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" viewbox=\"0 0 512 512\" aria-hidden=\"true\" width=\"32\" height=\"32\"><path d=\"M352 256c0 22.2-1.2 43.6-3.3 64H163.3c-2.2-20.4-3.3-41.8-3.3-64s1.2-43.6 3.3-64H348.7c2.2 20.4 3.3 41.8 3.3 64zm28.8-64H503.9c5.3 20.5 8.1 41.9 8.1 64s-2.8 43.5-8.1 64H380.8c2.1-20.6 3.2-42 3.2-64s-1.1-43.4-3.2-64zm112.6-32H376.7c-10-63.9-29.8-117.4-55.3-151.6c78.3 20.7 142 77.5 171.9 151.6zm-149.1 0H167.7c6.1-36.4 15.5-68.6 27-94.7c10.5-23.6 22.2-40.7 33.5-51.5C239.4 3.2 248.7 0 256 0s16.6 3.2 27.8 13.8c11.3 10.8 23 27.9 33.5 51.5c11.6 26 20.9 58.2 27 94.7zm-209 0H18.6C48.6 85.9 112.2 29.1 190.6 8.4C165.1 42.6 145.3 96.1 135.3 160zM8.1 192H131.2c-2.1 20.6-3.2 42-3.2 64s1.1 43.4 3.2 64H8.1C2.8 299.5 0 278.1 0 256s2.8-43.5 8.1-64zM194.7 446.6c-11.6-26-20.9-58.2-27-94.6H344.3c-6.1 36.4-15.5 68.6-27 94.6c-10.5 23.6-22.2 40.7-33.5 51.5C272.6 508.8 263.3 512 256 512s-16.6-3.2-27.8-13.8c-11.3-10.8-23-27.9-33.5-51.5zM135.3 352c10 63.9 29.8 117.4 55.3 151.6C112.2 482.9 48.6 426.1 18.6 352H135.3zm358.1 0c-30 74.1-93.6 130.9-171.9 151.6c25.5-34.2 45.2-87.7 55.3-151.6H493.4z\"><\/path><\/svg><\/div><\/span><span class=\"has-text-color stk-button__inner-text\">Create a test account now<\/span><\/a><\/div>\n<\/div><\/div>\n<\/div><\/div><\/div>\n\n\n\n<p><\/p>","protected":false},"excerpt":{"rendered":"<p>Google entwickelt sein Gesch\u00e4ftsmodell und damit auch die Suchmaschine an sich stetig weiter. Gleiches gilt f\u00fcr alternative Suchmaschinen. Ganz zu schweigen von dem Siegeszug von Social-Media-Plattformen und deren Einfluss auf Onlinemarketing Gesamtdisziplin. Entsprechend k\u00f6nnen sich auch die Rankingfaktoren f\u00fcr organische Suchergebnisse mit der Zeit \u00e4ndern oder zumindest in der Gewichtung anders bewertet werden. Was ist [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":3234,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[1,55,52],"tags":[],"class_list":["post-3232","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-blogboxx","category-seo","category-sichtbarkeit-reichweite"],"acf":[],"_links":{"self":[{"href":"https:\/\/trackboxx.com\/en\/wp-json\/wp\/v2\/posts\/3232","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/trackboxx.com\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/trackboxx.com\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/trackboxx.com\/en\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/trackboxx.com\/en\/wp-json\/wp\/v2\/comments?post=3232"}],"version-history":[{"count":0,"href":"https:\/\/trackboxx.com\/en\/wp-json\/wp\/v2\/posts\/3232\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/trackboxx.com\/en\/wp-json\/wp\/v2\/media\/3234"}],"wp:attachment":[{"href":"https:\/\/trackboxx.com\/en\/wp-json\/wp\/v2\/media?parent=3232"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/trackboxx.com\/en\/wp-json\/wp\/v2\/categories?post=3232"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/trackboxx.com\/en\/wp-json\/wp\/v2\/tags?post=3232"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}