{"id":3587,"date":"2025-03-28T13:13:03","date_gmt":"2025-03-28T12:13:03","guid":{"rendered":"https:\/\/trackboxx.com\/?p=3587"},"modified":"2026-03-14T15:55:17","modified_gmt":"2026-03-14T14:55:17","slug":"conversion-tracking-explanation-options","status":"publish","type":"post","link":"https:\/\/trackboxx.com\/en\/conversion-tracking-erklaerung-moeglichkeiten\/","title":{"rendered":"Conversion tracking: what it is and how you use it"},"content":{"rendered":"<p class=\"has-border-color\" style=\"border-color:#eb267d;border-width:4px;padding-top:40px;padding-right:40px;padding-bottom:40px;padding-left:40px\">Conversion tracking is an indispensable tool in digital marketing that allows you to precisely measure and optimise the success of your online campaigns. In this article, you will find out exactly what conversion tracking is, why it is so important and which tools can help you achieve your marketing goals.<\/p>\n\n\n\n<div class=\"wp-block-group is-layout-constrained wp-block-group-is-layout-constrained\">\n<h2 class=\"wp-block-heading\">What is conversion tracking?<\/h2>\n\n\n\n<p>Under a <strong>Conversion<\/strong> in online marketing refers to the desired action that a user performs on your website. This can be:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>a purchase, <\/li>\n\n\n\n<li>a newsletter registration,<\/li>\n\n\n\n<li>filling out a contact form,<\/li>\n\n\n\n<li>the booking of a hotel room<\/li>\n\n\n\n<li>or an appointment<\/li>\n\n\n\n<li>and another target project.<\/li>\n<\/ul>\n\n\n\n<p><strong>Conversion Tracking<\/strong> refers to the method you use to track and analyse these actions in order to evaluate the effectiveness of your marketing measures. By measuring conversions, you can understand which campaigns are successful and where there is a need for optimisation.<\/p>\n<\/div>\n\n\n\n<h3 class=\"wp-block-heading\"><strong>Why is conversion tracking important?<\/strong><\/h3>\n\n\n\n<p>Without conversion tracking, you are in the dark when it comes to assessing the success of your marketing activities. It enables you to:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>Increased efficiency<\/strong>By recognising which campaigns achieve the most conversions, you can target your budget and adjust or discontinue less effective measures.<\/li>\n\n\n\n<li><strong>Understanding target groups<\/strong>You gain valuable insights into the behaviour of your users and can better tailor your offers to their needs.<\/li>\n\n\n\n<li><strong>ROI measurement<\/strong>You can precisely calculate the return on investment (ROI) of your marketing expenditure and thus ensure the economic success of your campaigns.<\/li>\n<\/ul>\n\n\n\n<h2 class=\"wp-block-heading\">Tools for effective conversion tracking<\/h2>\n\n\n\n<p>There are numerous tools that can help you with conversion tracking. Here is a selection of the best-known and most effective solutions, including links to the official instructions:<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><strong>Google Analytics<\/strong><\/h3>\n\n\n\n<p><strong>Google Analytics<\/strong> is a free tool that provides you with detailed insights into the behaviour of visitors to your website. You can define conversions, analyse user flows and find out which channels generate the most valuable actions.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><strong>Google Ads Conversion Tracking<\/strong><\/h3>\n\n\n\n<p>If you use Google Ads, the integrated conversion tracking is essential. It shows you which ads lead to which actions so that you can optimise your campaigns in a targeted manner.<\/p>\n\n\n\n<div class=\"wp-block-group has-border-color has-cyan-bluish-gray-border-color is-layout-constrained wp-container-core-group-is-layout-ddf4f0c0 wp-block-group-is-layout-constrained\" style=\"border-width:4px;padding-top:40px;padding-right:40px;padding-bottom:40px;padding-left:40px\">\n<p><strong>Important to know:<\/strong> Conversion tracking is particularly relevant for Google Ads, as the Google algorithm can optimise the display of ads based on the collected conversion data. This ensures that your adverts are displayed to those users who are most likely to convert, making your investment particularly efficient. Conversions can either be recorded directly in Google Ads or by other tools such as <strong>Google Analytics<\/strong>the <strong>Google Tag Manager<\/strong> or imported from external providers.<\/p>\n\n\n\n<figure class=\"wp-block-embed is-type-video is-provider-youtube wp-block-embed-youtube wp-embed-aspect-16-9 wp-has-aspect-ratio\"><div class=\"wp-block-embed__wrapper\">\n\t\t<div class=\"embed-privacy-container is-disabled embed-youtube\" data-embed-id=\"oembed_eadeaeb1fafc80b25ab4051f083c61c4\" data-embed-provider=\"youtube\" style=\"aspect-ratio: 800\/450;\">\t\t\t\t\t\t<button type=\"button\" class=\"embed-privacy-enable screen-reader-text\">Display \"Set up Google Ads Conversion Tracking (step-by-step)\" from YouTube<\/button>\t\t\t\t\t\t<div class=\"embed-privacy-overlay\">\t\t\t\t<div class=\"embed-privacy-inner\">\t\t\t\t\t<div class=\"embed-privacy-logo\" style=\"background-image: url(https:\/\/trackboxx.com\/wp-content\/plugins\/embed-privacy\/assets\/images\/embed-youtube.png?ver=1.12.3);\"><\/div>\t\t<p>\t\tClick here to view the content of YouTube.\t\t\t\t\t<br>\t\t\t\t\tLearn more in <a href=\"https:\/\/policies.google.com\/privacy?hl=de\" target=\"_blank\" rel=\"noopener\">YouTube's privacy policy<\/a>.\t\t<\/p>\t\t<p class=\"embed-privacy-input-wrapper\">\t\t\t<input id=\"embed-privacy-store-youtube-eadeaeb1fafc80b25ab4051f083c61c4\" type=\"checkbox\" value=\"1\" class=\"embed-privacy-input\" data-embed-provider=\"youtube\">\t\t\t<label for=\"embed-privacy-store-youtube-eadeaeb1fafc80b25ab4051f083c61c4\" class=\"embed-privacy-label\" data-embed-provider=\"youtube\">\t\t\t\tAlways display content from YouTube\t\t\t<\/label>\t\t<\/p>\t\t\t\t\t\t<\/div>\t\t\t\t\t\t\t\t<div class=\"embed-privacy-footer\"><span class=\"embed-privacy-url\"><a href=\"https:\/\/www.youtube.com\/watch?v=prgDD27GChw\" target=\"_blank\" rel=\"noopener\">Open \"Set up Google Ads conversion tracking (step-by-step)\" directly<\/a><\/span><\/div>\t\t\t<\/div>\t\t\t\t\t\t<div class=\"embed-privacy-content\">\t\t\t\t<script>var _oembed_eadeaeb1fafc80b25ab4051f083c61c4 = '{\\\"embed\\\":\\\"&lt;iframe title=&quot;Google Ads Conversion Tracking einrichten (Schritt-f&uuml;r-Schritt)&quot; width=&quot;800&quot; height=&quot;450&quot; src=&quot;https:\\\\\/\\\\\/www.youtube-nocookie.com\\\\\/embed\\\\\/prgDD27GChw?feature=oembed&quot; frameborder=&quot;0&quot; allow=&quot;accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share&quot; referrerpolicy=&quot;strict-origin-when-cross-origin&quot; allowfullscreen&gt;&lt;\\\\\/iframe&gt;\\\"}';<\/script>\t\t\t<\/div>\t\t<\/div>\t\t\n<\/div><\/figure>\n<\/div>\n\n\n\n<h3 class=\"wp-block-heading\"><strong>Google Tag Manager<\/strong><\/h3>\n\n\n\n<p>The <strong>Google Tag Manager<\/strong> is a helpful tool for implementing tracking codes on your website without any programming knowledge. It allows you to centrally manage conversion tracking for different platforms.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><strong>Facebook Pixel<\/strong><\/h3>\n\n\n\n<p>For social media campaigns on Facebook, the <strong>Facebook Pixel<\/strong> a powerful tool. It allows you to track the behaviour of users after they click on your ad and measure the effectiveness of your Facebook ads.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><strong>Kissmetrics<\/strong><\/h3>\n\n\n\n<p><strong>Kissmetrics<\/strong> offers detailed analyses of user behaviour and helps you to better understand the customer journey. It is particularly suitable for companies that want deeper insights into their customers' behaviour.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><strong>Hotjar<\/strong><\/h3>\n\n\n\n<p>With <strong>Hotjar<\/strong> you can visually track the behaviour of users on your website. Heatmaps, session recordings and surveys help you to understand how visitors interact with your site and where there is potential for optimisation.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><strong>Crazy Egg<\/strong><\/h3>\n\n\n\n<p><strong>Crazy Egg<\/strong> offers similar functions to Hotjar, with a special focus on A\/B testing and heatmaps. It helps you to recognise which areas of your website receive the most attention and where users bounce.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><strong>Adobe Analytics<\/strong><\/h3>\n\n\n\n<p>For larger companies <strong>Adobe Analytics<\/strong> extensive functions for data analysis and personalisation. It enables in-depth analysis of user behaviour across different channels.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><strong>Matomo (formerly Piwik)<\/strong><\/h3>\n\n\n\n<p><strong>Matomo<\/strong> is an open source alternative to Google Analytics that gives you full control over your data. It is particularly suitable for companies that value data protection and want to host their analytics data on their own servers.<\/p>\n\n\n\n<div class=\"wp-block-group has-border-color is-layout-constrained wp-container-core-group-is-layout-ddf4f0c0 wp-block-group-is-layout-constrained\" style=\"border-color:#045bae;border-width:4px;padding-top:40px;padding-right:40px;padding-bottom:40px;padding-left:40px\">\n<h3 class=\"wp-block-heading\"><strong><strong>Trackboxx<\/strong><\/strong><\/h3>\n\n\n\n<p>Trackboxx is an extremely user-friendly tool that enables conversion tracking without personal data and is therefore 100 % GDPR-compliant. Because the opt-in obligation does not apply in principle, there are fewer tracking gaps than with many other conversion tracking tools.<\/p>\n\n\n\n<p>&gt; <a href=\"https:\/\/trackboxx.com\/en\/help-centre\/how-to-use-conversion-tracking\/\">Here you can find out how to set up conversion tracking in Trackboxx!<\/a><\/p>\n\n\n\n<div style=\"height:44px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n<\/div>\n\n\n\n<h2 class=\"wp-block-heading\"><strong>? Limits of conversion tracking&nbsp;<\/strong><\/h2>\n\n\n\n<p>Although conversion tracking is powerful, there are also limits. Not every marketing activity can be measured precisely. Here are a few examples:<\/p>\n\n\n\n<p><strong>Branding campaigns on social media<\/strong>: If you <a href=\"https:\/\/trackboxx.com\/en\/social-media-and-seo-effects-beyond-social-signals\/\" data-type=\"post\" data-id=\"3220\">are active on platforms such as Instagram or TikTok, users may benefit from your content but not immediately interact with your adverts<\/a>. The influence on future purchasing decisions often remains invisible.<\/p>\n\n\n\n<p><strong>Offline advertising<\/strong>Billboard advertising, radio advertising or TV adverts may generate conversions that later take place online - without any direct link to the original measure.<\/p>\n\n\n\n<p><strong>Word of mouth &amp; personal recommendations<\/strong>Recommendations from friends or colleagues can play an important role, but are difficult to capture using traditional tracking methods.<\/p>\n\n\n\n<p>\u27a1 <strong>Tip<\/strong>Combine conversion tracking with other methods such as surveys or individual voucher codes to better understand the impact of marketing measures that are difficult to measure.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">Conversion tracking duration limited<\/h3>\n\n\n\n<p>The duration for which you can track conversions depends on various factors, such as the settings in the tools and the legal aspects (e.g. data protection laws such as the GDPR). Here are some important points to consider:<\/p>\n\n\n\n<ol class=\"wp-block-list\">\n<li><strong>Cookie duration and retargeting<\/strong>: In most cases, the conversion tracking <a href=\"https:\/\/trackboxx.com\/en\/what-are-cookies-and-what-are-the-differences\/\" data-type=\"post\" data-id=\"1965\">About cookies<\/a> performed. These cookies have a lifespan that is often set to 30 days, but you can also adjust the duration depending on how long you want to track user behaviour. In Google Ads and Google Analytics, for example, you can set the <strong>Conversion window duration<\/strong> up to 90 days.<br><\/li>\n\n\n\n<li><strong>Tracking for campaigns<\/strong>If it is a specific advertising campaign (e.g. Google Ads or Facebook Ads), then you track conversions during the period in which the campaign is active. If you run the campaign for longer, you can track the conversion data over a longer period of time.<br><\/li>\n\n\n\n<li><strong>Processing and storage of data<\/strong>Even if tracking is set for a specific period of time, there are tools such as Google Analytics that store this data for longer so that you can analyse it later. But here too, there is usually a limit to how long the data is stored.<br><\/li>\n\n\n\n<li><strong>Legal restrictions<\/strong>If you operate in the EU or other regions with strict data protection laws, you must ensure that you comply with the legal requirements for the retention period of user data. The <strong>GDPR<\/strong> requires, for example, that you limit the retention period of data to the necessary period and that you provide users with clear information about this.<\/li>\n<\/ol>\n\n\n\n<h2 class=\"wp-block-heading\">E-commerce tracking and conversion tracking<\/h2>\n\n\n\n<p><strong>E-commerce tracking is an extended form of conversion tracking<\/strong>. While conversion tracking generally tracks all types of goals on your website (such as sign-ups or clicks on a button), e-commerce tracking goes one step further and delivers <strong>Detailed data on transactions and sales figures<\/strong>.<\/p>\n\n\n\n<p>In many cases, both tracking methods work hand in hand. For example, e-commerce tracking is often carried out via Google Analytics or the <strong>Google Tag Manager<\/strong> used in conjunction with Google Ads. Here you can measure conversions such as purchases or shopping basket cancellations and use the data obtained in real time to optimise advertising campaigns.<\/p>\n\n\n\n<p><strong>By the way: Did you know that Trackboxx offers a customised e-commerce dashboard? This allows you to keep an eye on the performance of your products in the online shop at all times. You are welcome to use our <a href=\"https:\/\/trackboxx.com\/en\/\">Google Analytics alternative<\/a> 30 days <a href=\"\/en\/helpcenter\/30-day-free-trial\/\" data-type=\"link\" data-id=\"https:\/\/api.trackboxx.com\/free\/\">Test free of charge<\/a> or first of all take a look at our <a href=\"\/en\/helpcenter\/30-day-free-trial\/\">Live demo<\/a> view.<\/strong><\/p>\n\n\n\n<div class=\"wp-block-group has-white-color has-text-color has-background has-link-color wp-elements-95b10b834708907d0b1550ca4e9fe43b is-layout-constrained wp-container-core-group-is-layout-b7897a35 wp-block-group-is-layout-constrained\" style=\"background-color:#eb267d;margin-top:20px;margin-bottom:20px;padding-top:40px;padding-right:40px;padding-bottom:40px;padding-left:40px\">\n<p class=\"has-text-align-center\">Conversion tracking is an essential part of any successful online marketing strategy. It allows you to measure the success of your campaigns, use your budget efficiently and continuously optimise your offering. Choosing the right tool depends on your individual needs and goals. Use the solutions presented to take your marketing to the next level and achieve sustainable success.<\/p>\n\n\n\n<div style=\"height:15px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n<\/div>","protected":false},"excerpt":{"rendered":"<p>Conversion Tracking ist ein unverzichtbares Instrument im digitalen Marketing, das dir erm\u00f6glicht, den Erfolg deiner Online-Kampagnen pr\u00e4zise zu messen und zu optimieren. In diesem Artikel erf\u00e4hrst du, was Conversion Tracking genau ist, warum es so wichtig ist und welche Tools dir dabei helfen k\u00f6nnen, deine Marketingziele zu erreichen. Was ist Conversion Tracking? Unter einer Conversion [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":3595,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[1,37,53],"tags":[],"class_list":["post-3587","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-blogboxx","category-google-analytics","category-web-analytics"],"acf":[],"_links":{"self":[{"href":"https:\/\/trackboxx.com\/en\/wp-json\/wp\/v2\/posts\/3587","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/trackboxx.com\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/trackboxx.com\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/trackboxx.com\/en\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/trackboxx.com\/en\/wp-json\/wp\/v2\/comments?post=3587"}],"version-history":[{"count":1,"href":"https:\/\/trackboxx.com\/en\/wp-json\/wp\/v2\/posts\/3587\/revisions"}],"predecessor-version":[{"id":4891,"href":"https:\/\/trackboxx.com\/en\/wp-json\/wp\/v2\/posts\/3587\/revisions\/4891"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/trackboxx.com\/en\/wp-json\/wp\/v2\/media\/3595"}],"wp:attachment":[{"href":"https:\/\/trackboxx.com\/en\/wp-json\/wp\/v2\/media?parent=3587"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/trackboxx.com\/en\/wp-json\/wp\/v2\/categories?post=3587"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/trackboxx.com\/en\/wp-json\/wp\/v2\/tags?post=3587"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}