{"id":3798,"date":"2025-02-23T12:05:00","date_gmt":"2025-02-23T11:05:00","guid":{"rendered":"https:\/\/trackboxx.com\/?p=3798"},"modified":"2025-04-23T12:37:26","modified_gmt":"2025-04-23T10:37:26","slug":"google-analytics-properties-guide","status":"publish","type":"post","link":"https:\/\/trackboxx.com\/en\/google-analytics-properties-leitfaden\/","title":{"rendered":"Google Analytics properties: a practical guide"},"content":{"rendered":"<p class=\"wp-block-paragraph\">In the evolving world of digital analytics,&nbsp;<strong>Google Analytics<\/strong>&nbsp;remains a widely used tool for understanding website traffic and user behaviour. To configure it effectively, you need to understand how properties work. This guide explains what a property is, how to create and manage one, and how to keep your analytics setup organised.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">What is a property in Google Analytics?<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">A&nbsp;<strong>Property<\/strong>&nbsp;in Google Analytics represents a digital asset, such as a website or mobile app, whose data you want to collect and analyse. Each property has its own identifier and data streams, settings and configuration. This structure is especially useful when an organisation manages several websites or apps.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">Key features of a property:<\/h3>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>Unique tracking ID<\/strong>: Identifies the property and connects incoming measurement data.<\/li>\n\n\n\n<li><strong>Data streams<\/strong>: Collect data from sources such as websites, iOS apps and Android apps.<\/li>\n\n\n\n<li><strong>Customisation options<\/strong>: Apply property-specific settings, access controls and reporting configurations.<\/li>\n<\/ul>\n\n\n\n<h2 class=\"wp-block-heading\">How do you create a property in Google Analytics?<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">You can create a new property from the Admin area and then connect the relevant website or app.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">Step-by-step guide:<\/h3>\n\n\n\n<ol class=\"wp-block-list\">\n<li><strong>Log in<\/strong>: Sign in to your\u00a0<a href=\"https:\/\/analytics.google.com\/\" target=\"_blank\" rel=\"noreferrer noopener\">Google Analytics account<\/a>\u00a0.<\/li>\n\n\n\n<li><strong>Open Admin<\/strong>: Select the cog icon in the lower-left corner\u00a0<strong>\"Administration\"<\/strong>\u00a0.<\/li>\n\n\n\n<li><strong>Select account<\/strong>: In the first column, select the account that should contain the new property.<\/li>\n\n\n\n<li><strong>Create property<\/strong>:\n<ul class=\"wp-block-list\">\n<li>In the Property column, select Create property.\u00a0<strong>\"Create property\"<\/strong>\u00a0.<\/li>\n\n\n\n<li>Enter a\u00a0<strong>property name<\/strong>\u00a0, choose the\u00a0<strong>reporting time zone<\/strong>\u00a0and\u00a0<strong>currency<\/strong>\u00a0.<\/li>\n<\/ul>\n<\/li>\n\n\n\n<li><strong>Configure the property<\/strong>:\n<ul class=\"wp-block-list\">\n<li>Follow the setup flow for your website or app and choose the appropriate data-stream type.\u00a0<strong>Web<\/strong>,\u00a0<strong>App<\/strong>\u00a0or\u00a0<strong>Web + App<\/strong>\u00a0(Google Analytics 4).<\/li>\n\n\n\n<li>Then select Next\u00a0<strong>\"Next\"<\/strong>\u00a0and provide any requested business details.<\/li>\n<\/ul>\n<\/li>\n\n\n\n<li><strong>Create a data stream<\/strong>:\n<ul class=\"wp-block-list\">\n<li>For a website, enter its URL and stream name.<\/li>\n\n\n\n<li>For an app, follow the instructions for the relevant platform.<\/li>\n<\/ul>\n<\/li>\n\n\n\n<li><strong>Add the measurement tag<\/strong>:\n<ul class=\"wp-block-list\">\n<li>Once the stream has been created, Google Analytics provides a\u00a0<strong>Tracking ID<\/strong>\u00a0(for Universal Analytics) or a\u00a0<strong>measurement ID<\/strong>\u00a0for GA4.<\/li>\n\n\n\n<li>Add the Google tag to the website directly or deploy it through a tag-management system.<\/li>\n<\/ul>\n<\/li>\n<\/ol>\n\n\n\n<h2 class=\"wp-block-heading\">How do you delete a Google Analytics property?<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">If you no longer need a property, you can move it to the bin from its property settings.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">Step-by-step guide:<\/h3>\n\n\n\n<ol class=\"wp-block-list\">\n<li><strong>Log in<\/strong>Open your\u00a0<a href=\"https:\/\/analytics.google.com\/\" target=\"_blank\" rel=\"noreferrer noopener\">Google Analytics account<\/a>\u00a0Google Analytics account.<\/li>\n\n\n\n<li><strong>Open Admin<\/strong>: Select the Admin\u00a0<strong>\"Administration\"<\/strong>icon.<\/li>\n\n\n\n<li><strong>Select property<\/strong>: In the property column, select the property you want to remove.<\/li>\n\n\n\n<li><strong>Open the property settings<\/strong>: Open Property settings.\u00a0<strong>\"Property settings\"<\/strong>\u00a0.<\/li>\n\n\n\n<li><strong>Move to the recycle bin<\/strong>:\n<ul class=\"wp-block-list\">\n<li>In the upper-right corner, select Move to bin.\u00a0<strong>\"Move to the recycle bin\"<\/strong>\u00a0.<\/li>\n\n\n\n<li>Confirm the action\u00a0<strong>\"Move property to the recycle bin\"<\/strong>\u00a0.<\/li>\n<\/ul>\n<\/li>\n<\/ol>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>Note<\/strong>: A deleted property remains in the bin for the retention period shown by Google Analytics and can be restored during that time. It is permanently deleted afterwards.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">How do you move a property to another Google Analytics account?<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Moving a property can help consolidate data or reorganise an account structure.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">Step-by-step guide:<\/h3>\n\n\n\n<ol class=\"wp-block-list\">\n<li><strong>Check your permissions<\/strong>:\n<ul class=\"wp-block-list\">\n<li>You need\u00a0<strong>Editor access<\/strong>\u00a0and permission to move properties\u00a0<strong>\"Manage users\"<\/strong>\u00a0in both the source and destination accounts.<\/li>\n<\/ul>\n<\/li>\n\n\n\n<li><strong>Open Admin<\/strong>:\n<ul class=\"wp-block-list\">\n<li>Sign in to Google Analytics and open Admin.\u00a0<strong>\"Administration\"<\/strong>\u00a0.<\/li>\n<\/ul>\n<\/li>\n\n\n\n<li><strong>Select the property to move<\/strong>:\n<ul class=\"wp-block-list\">\n<li>Choose the relevant property in the property column.<\/li>\n<\/ul>\n<\/li>\n\n\n\n<li><strong>Start the move in Property settings.<\/strong>:\n<ul class=\"wp-block-list\">\n<li>Then select Next\u00a0<strong>\"Property settings\"<\/strong>\u00a0.<\/li>\n\n\n\n<li><strong>\"Move property\"<\/strong>\u00a0; depending on the interface, this may appear under \u201cProperty actions\u201d.<\/li>\n<\/ul>\n<\/li>\n\n\n\n<li><strong>Select target account<\/strong>:\n<ul class=\"wp-block-list\">\n<li>Choose the account that should receive the property.<\/li>\n<\/ul>\n<\/li>\n\n\n\n<li><strong>Review and confirm<\/strong>:\n<ul class=\"wp-block-list\">\n<li>Check how the move will affect user permissions and settings.<\/li>\n\n\n\n<li>Then select Next\u00a0<strong>\"Move\"<\/strong>\u00a0Confirm to complete the process.<\/li>\n<\/ul>\n<\/li>\n<\/ol>\n\n\n\n<h2 class=\"wp-block-heading\">Best practices and final thoughts<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Well-organised properties help you collect consistent data and make better-informed decisions.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">Tips for effective property management:<\/h3>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>Regular checks<\/strong>: Audit your properties regularly and remove or archive setups that no longer match your requirements.<\/li>\n\n\n\n<li><strong>Consistent naming<\/strong>: Use a clear naming convention so each property and stream is easy to identify.<\/li>\n\n\n\n<li><strong>Monitor authorisations<\/strong>: Review user access regularly to protect your analytics data.<\/li>\n<\/ul>\n\n\n\n<p class=\"wp-block-paragraph\">Google Analytics is powerful, but alternatives such as&nbsp;<strong><a href=\"https:\/\/trackboxx.com\/en\/\">Trackboxx<\/a><\/strong>&nbsp;may offer a simpler interface and a more privacy-focused analytics setup. Trackboxx provides straightforward web analytics while retaining the core metrics many teams need.<\/p>","protected":false},"excerpt":{"rendered":"<p>In der sich st\u00e4ndig ver\u00e4ndernden Welt der digitalen Analytik bleibt&nbsp;Google Analytics&nbsp;ein unverzichtbares Werkzeug f\u00fcr Unternehmen, die ihren Website-Traffic und das Nutzerverhalten verstehen m\u00f6chten. Ein zentrales Element f\u00fcr die effektive Nutzung von Google Analytics ist das Verst\u00e4ndnis des Begriffs \u201cProperties\u201d. Dieser Leitfaden erkl\u00e4rt, was eine Property ist, wie sie erstellt und verwaltet wird, und gibt Tipps [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":3799,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[1,37,53],"tags":[],"class_list":["post-3798","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-blogboxx","category-google-analytics","category-web-analytics"],"acf":[],"_links":{"self":[{"href":"https:\/\/trackboxx.com\/en\/wp-json\/wp\/v2\/posts\/3798","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/trackboxx.com\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/trackboxx.com\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/trackboxx.com\/en\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/trackboxx.com\/en\/wp-json\/wp\/v2\/comments?post=3798"}],"version-history":[{"count":0,"href":"https:\/\/trackboxx.com\/en\/wp-json\/wp\/v2\/posts\/3798\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/trackboxx.com\/en\/wp-json\/wp\/v2\/media\/3799"}],"wp:attachment":[{"href":"https:\/\/trackboxx.com\/en\/wp-json\/wp\/v2\/media?parent=3798"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/trackboxx.com\/en\/wp-json\/wp\/v2\/categories?post=3798"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/trackboxx.com\/en\/wp-json\/wp\/v2\/tags?post=3798"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}