{"id":3938,"date":"2025-05-05T14:42:18","date_gmt":"2025-05-05T12:42:18","guid":{"rendered":"https:\/\/trackboxx.com\/?p=3938"},"modified":"2025-05-05T14:43:06","modified_gmt":"2025-05-05T12:43:06","slug":"news-changes-regarding-do-not-track","status":"publish","type":"post","link":"https:\/\/trackboxx.com\/en\/news-aenderungen-bzgl-do-not-track\/","title":{"rendered":"News - Changes regarding \"Do not Track\""},"content":{"rendered":"<h3 class=\"wp-block-heading\">Why Trackboxx no longer blocks the \"Do Not Track\" signal from now on<\/h3>\n\n\n\n<p><em>(and what that means for you)<\/em><\/p>\n\n\n\n<h2 class=\"wp-block-heading\">1. short &amp; sweet<\/h2>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>New standard:<\/strong> In future, Trackboxx will record page views even if \"Do Not Track\" (DNT) is activated in the browser.<\/li>\n\n\n\n<li><strong>More data, same privacy:<\/strong> IPs are anonymised immediately, no cookies requiring consent are set and no data is sold to third parties.<\/li>\n<\/ul>\n\n\n\n<h2 class=\"wp-block-heading\">2 What will change in concrete terms?<\/h2>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>So far:<\/strong> If the DNT signal is activated - no tracking.<\/li>\n\n\n\n<li><strong>New:<\/strong> DNT signals are ignored; all visits and interactions are recorded. On average, this yields up to <strong>15 % more measured sessions<\/strong> and therefore more precise KPIs.<\/li>\n<\/ul>\n\n\n\n<h2 class=\"wp-block-heading\">3. what is \"Do Not Track\" actually about?<\/h2>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>Origin:<\/strong> DNT should protect users from cross-site tracking and data sales.<\/li>\n\n\n\n<li><strong>Technical:<\/strong> The browser sends a header (<em>DNT: 1<\/em>). Websites <strong>can<\/strong>but do not have to react to them.<\/li>\n\n\n\n<li><strong>Legal situation:<\/strong> GDPR &amp; TTDSG do not oblige compliance with the signal - the decisive factors are anonymisation and lack of disclosure.<\/li>\n<\/ul>\n\n\n\n<h2 class=\"wp-block-heading\">4. why we no longer block DNT<\/h2>\n\n\n\n<ol class=\"wp-block-list\">\n<li><strong>No 3rd party tracking<\/strong> - Trackboxx uses data exclusively for your analysis.<\/li>\n\n\n\n<li><strong>Strong anonymisation<\/strong> - IP addresses are shortened before storage, no cookies are used<\/li>\n\n\n\n<li><strong>More complete statistics<\/strong> - more sessions \u2192 valid conversion rates, robust A\/B tests.<\/li>\n<\/ol>\n\n\n\n<h2 class=\"wp-block-heading\">5. data protection remains our design principle<\/h2>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>Privacy by default<\/strong> - Data minimisation, no profiling, no disclosure.<\/li>\n\n\n\n<li><strong>Server location Germany<\/strong><\/li>\n\n\n\n<li><strong>Consent-free<\/strong> - GDPR-, TTDSG- and ePrivacy-ready without cookie banner as standard.<\/li>\n<\/ul>\n\n\n\n<h2 class=\"wp-block-heading\">6. outlook: customised scripts for special data protection requirements<\/h2>\n\n\n\n<p>We are working to ensure that when you add a new website <strong>Automatically create a customised embedding script on request<\/strong> that takes DNT signals into account again. Trackboxx therefore remains flexible without compromising on standard performance.<\/p>\n\n\n\n<p>We hope that this decision is in your favour and that it will make Trackboxx even better.<\/p>\n\n\n\n<p><strong>The Trackboxx team<\/strong><\/p>","protected":false},"excerpt":{"rendered":"<p>Warum Trackboxx das \u201eDo Not Track\u201c-Signal ab sofort nicht mehr blockiert (und was das f\u00fcr euch bedeutet) 1. Kurz &amp; knapp 2. Was \u00e4ndert sich konkret? 3. Worum geht es bei \u201eDo Not Track\u201c eigentlich? 4. Warum wir DNT nicht mehr blockieren 5. Datenschutz bleibt unser Design-Prinzip 6. Ausblick: individuelle Skripte f\u00fcr spezielle Datenschutzanforderungen Wir [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":3939,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[25],"tags":[],"class_list":["post-3938","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-news"],"acf":[],"_links":{"self":[{"href":"https:\/\/trackboxx.com\/en\/wp-json\/wp\/v2\/posts\/3938","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/trackboxx.com\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/trackboxx.com\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/trackboxx.com\/en\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/trackboxx.com\/en\/wp-json\/wp\/v2\/comments?post=3938"}],"version-history":[{"count":0,"href":"https:\/\/trackboxx.com\/en\/wp-json\/wp\/v2\/posts\/3938\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/trackboxx.com\/en\/wp-json\/wp\/v2\/media\/3939"}],"wp:attachment":[{"href":"https:\/\/trackboxx.com\/en\/wp-json\/wp\/v2\/media?parent=3938"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/trackboxx.com\/en\/wp-json\/wp\/v2\/categories?post=3938"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/trackboxx.com\/en\/wp-json\/wp\/v2\/tags?post=3938"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}