Online marketing spans content, search, social media, email and measurement. The right tools can reduce repetitive work and make performance easier to understand. This guide introduces a practical mix of free and paid options.<\/p>\n\n\n\n
Canva combines templates, stock assets and simple editing tools for social posts, presentations and advertising creative. It is accessible to teams without dedicated design expertise.<\/p>\n\n\n\n
Price:<\/strong> Free of charge, Pro version from approx. 11.99 \u20ac\/month.<\/p>\n\n\n\n Grammarly reviews spelling, grammar, clarity and tone. It is useful for polishing English-language blogs, newsletters and social copy, although human review still matters.<\/p>\n\n\n\n Price:<\/strong> Free of charge, premium version from approx. 12 \u20ac\/month<\/p>\n\n\n\n Copy.ai and ChatGPT can help generate ideas, outlines and draft copy. Treat the output as a starting point and review it for accuracy, originality and brand voice.<\/p>\n\n\n\n Price:<\/strong> Free of charge, Pro versions from approx. 20 \u20ac\/month<\/p>\n\n\n\n Semrush combines keyword research, site auditing, competitor analysis and content workflows. It is particularly useful when several search-marketing tasks need to sit in one platform.<\/p>\n\n\n\n Price:<\/strong> From approx. 119.95 \u20ac\/month<\/p>\n\n\n\n Ahrefs is widely used for backlink research, keyword analysis and technical site audits. Its competitor data can help identify realistic opportunities for organic growth.<\/p>\n\n\n\n Price:<\/strong> From approx. 99 \u20ac\/month<\/p>\n\n\n\n Ubersuggest offers accessible keyword, audit and content-idea features, making it a straightforward entry point for smaller businesses.<\/p>\n\n\n\n Price:<\/strong> Free of charge, Pro versions from approx. 29 \u20ac\/month<\/p>\n\n\n\n Google Keyword Planner provides search-demand and advertising data for Google Ads. It is useful for campaign planning, but its figures should not be treated as exact organic-search forecasts.<\/p>\n\n\n\n Price:<\/strong> Free of charge<\/p>\n\n\n\n SISTRIX focuses on search visibility, keyword performance and competitor monitoring, with particularly strong recognition in European markets.<\/p>\n\n\n\n Price:<\/strong> From approx. 99 \u20ac\/month<\/p>\n\n\n\n XOVI brings keyword monitoring, backlinks and competitor analysis into one SEO suite and can suit teams looking for an alternative to larger platforms.<\/p>\n\n\n\n Price:<\/strong> From approx. 99 \u20ac\/month<\/p>\n\n\n\n Buffer offers a straightforward way to schedule social posts and review basic performance across supported networks.<\/p>\n\n\n\n Price:<\/strong> Free of charge, Pro versions from approx. 6 \u20ac\/month<\/p>\n\n\n\n Hootsuite combines publishing, monitoring and reporting across multiple social networks.<\/p>\n\n\n\n Price:<\/strong> From approx. 19 \u20ac\/month.<\/p>\n\n\n\n Later specialises in planning visual social content and offers a calendar-style workflow for channels such as Instagram.<\/p>\n\n\n\n Price:<\/strong> Free of charge, Pro versions from approx. 15 \u20ac\/month<\/p>\n\n\n\n Tip:<\/strong> Before buying another platform, check the free publishing and analytics features provided by the social networks themselves, including Meta Business Suite<\/strong> and the Facebook Creator Studio<\/strong>. Native tools can replace or complement paid software when most activity happens on a small number of channels.<\/p>\n<\/div>\n\n\n\n Mailchimp combines newsletters, audience management and automation for small and medium-sized organisations.<\/p>\n\n\n\n Price:<\/strong> Free of charge, Pro versions from approx. 13 \u20ac\/month<\/p>\n\n\n\n ActiveCampaign combines CRM, email marketing and detailed automation for teams with more advanced customer journeys.<\/p>\n\n\n\n Price:<\/strong> From approx. 29 \u20ac\/month.<\/p>\n\n\n\n Brevo, formerly Sendinblue, offers email and automation features aimed at smaller teams and growing businesses.<\/p>\n\n\n\n Price:<\/strong> Free of charge, Pro versions from approx. 19 \u20ac\/month<\/p>\n\n\n\n Google Analytics is a broad analytics platform for understanding acquisition and on-site behaviour. Its depth can also make it complex, and organisations should assess configuration and privacy requirements carefully. That is one reason to compare Google Analytics alternatives<\/a> including Trackboxx web analytics<\/a> . <\/p>\n\n\n\n Price:<\/strong> Free of charge.<\/p>\n\n\n\n Google Search Console reports how Google crawls, indexes and displays a site, including queries, impressions, clicks and technical issues.<\/p>\n\n\n\n Price:<\/strong> Free of charge.<\/p>\n\n\n\n Piwik PRO is an enterprise analytics suite with privacy and governance features for organisations with stricter control requirements.<\/p>\n\n\n\n Price:<\/strong> Depending on the number of users, price on request.<\/p>\n\n\n\n Hotjar combines heatmaps, session recordings and surveys to help teams investigate user experience. Recording and consent settings require careful privacy configuration.<\/p>\n\n\n\n Price:<\/strong> Free of charge, Pro versions from approx. 32 \u20ac\/month.<\/p>\n\n\n\n Crazy Egg provides heatmaps, scroll maps and experimentation features for analysing page behaviour and conversion opportunities.<\/p>\n\n\n\n Price:<\/strong> From approx. 29 \u20ac\/month.<\/p>\n\n\n\n Important: prices and plan details change frequently. Check each provider\u2019s current terms before making a decision.<\/strong><\/em><\/p>\n\n\n\n <\/p>","protected":false},"excerpt":{"rendered":" Online-Marketing ist ein riesiges Spielfeld \u2013 und ohne die richtigen Tools kann es schnell un\u00fcbersichtlich werden. Ganz egal, ob Du Leads generieren, Deine Reichweite steigern oder die Performance Deiner Kampagnen messen m\u00f6chtest: Die passenden Werkzeuge helfen Dir bei Deinem Vorhaben. Hier ist eine Reihe von Must-haves (kostenlos und kostenpflichtig), die Du Dir unbedingt anschauen solltest. […]<\/p>\n","protected":false},"author":1,"featured_media":3991,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[1,53],"tags":[],"class_list":["post-3990","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-blogboxx","category-web-analytics"],"acf":[],"_links":{"self":[{"href":"https:\/\/trackboxx.com\/en\/wp-json\/wp\/v2\/posts\/3990","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/trackboxx.com\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/trackboxx.com\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/trackboxx.com\/en\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/trackboxx.com\/en\/wp-json\/wp\/v2\/comments?post=3990"}],"version-history":[{"count":0,"href":"https:\/\/trackboxx.com\/en\/wp-json\/wp\/v2\/posts\/3990\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/trackboxx.com\/en\/wp-json\/wp\/v2\/media\/3991"}],"wp:attachment":[{"href":"https:\/\/trackboxx.com\/en\/wp-json\/wp\/v2\/media?parent=3990"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/trackboxx.com\/en\/wp-json\/wp\/v2\/categories?post=3990"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/trackboxx.com\/en\/wp-json\/wp\/v2\/tags?post=3990"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}Grammarly<\/h3>\n\n\n\n
Copy.ai \/ ChatGPT<\/h3>\n\n\n\n
Tools for SEO and keyword research<\/h2>\n\n\n\n
SEMrush<\/h3>\n\n\n\n
Ahrefs<\/h3>\n\n\n\n
Ubersuggest<\/h3>\n\n\n\n
Google Keyword Planner<\/h3>\n\n\n\n
SISTRIX<\/h3>\n\n\n\n
XOVI<\/h3>\n\n\n\n
Tools for social media management<\/h2>\n\n\n\n
Buffer<\/h3>\n\n\n\n
Hootsuite<\/h3>\n\n\n\n
Later<\/h3>\n\n\n\n
Tools for email marketing and automation<\/h2>\n\n\n\n
Mailchimp<\/h3>\n\n\n\n
ActiveCampaign<\/h3>\n\n\n\n
Sendinblue<\/h3>\n\n\n\n
Tools for web analytics and conversion optimisation<\/strong><\/h2>\n\n\n\n
Google Analytics<\/strong><\/h3>\n\n\n\n
Google Search Console<\/strong><\/h3>\n\n\n\n
Piwik PRO<\/strong><\/h3>\n\n\n\n
Hotjar<\/strong><\/h3>\n\n\n\n
Crazy Egg<\/strong><\/h3>\n\n\n\n
Summary: free and paid tools at a glance<\/h2>\n\n\n\n
Canva<\/td> Yes<\/td> 11.99 \u20ac\/month<\/td><\/tr> Grammarly<\/td> Yes<\/td> 12 \u20ac\/month<\/td><\/tr> Copy.ai \/ ChatGPT<\/td> Yes<\/td> 20 \u20ac\/month<\/td><\/tr> SEMrush<\/td> No<\/td> 119.95 \u20ac\/month<\/td><\/tr> Ahrefs<\/td> No<\/td> 99 \u20ac\/month<\/td><\/tr> Ubersuggest<\/td> Yes<\/td> 29 \u20ac\/month<\/td><\/tr> Google Keyword Planner<\/td> Yes<\/td> \u2013<\/td><\/tr> SISTRIX<\/td> No<\/td> 99 \u20ac\/month<\/td><\/tr> XOVI<\/td> No<\/td> 99 \u20ac\/month<\/td><\/tr> Buffer<\/td> Yes<\/td> 6 \u20ac\/month<\/td><\/tr> Hootsuite<\/td> No<\/td> 19 \u20ac\/month<\/td><\/tr> Later<\/td> Yes<\/td> 15 \u20ac\/month<\/td><\/tr> Mailchimp<\/td> Yes<\/td> 13 \u20ac\/month<\/td><\/tr> ActiveCampaign<\/td> No<\/td> 29 \u20ac\/month<\/td><\/tr> Sendinblue<\/td> Yes<\/td> 19 \u20ac\/month<\/td><\/tr> Google Analytics<\/td> Yes<\/td> \u2013<\/td><\/tr> Google Search Console<\/td> Yes<\/td> \u2013<\/td><\/tr> Matomo<\/td> Yes<\/td> 19 \u20ac\/month (cloud version)<\/td><\/tr> Piwik PRO<\/td> No<\/td> Price on request<\/td><\/tr> Hotjar<\/td> Yes<\/td> 32 \u20ac\/month<\/td><\/tr> Crazy Egg<\/td> No<\/td> 29 \u20ac\/month<\/td><\/tr><\/tbody><\/table><\/figure>\n\n\n\n