{"id":4030,"date":"2025-06-10T11:16:11","date_gmt":"2025-06-10T09:16:11","guid":{"rendered":"https:\/\/trackboxx.com\/?p=4030"},"modified":"2025-12-13T17:18:46","modified_gmt":"2025-12-13T16:18:46","slug":"because-of-ki-chatgpt-bing-more-important-than-google","status":"publish","type":"post","link":"https:\/\/trackboxx.com\/en\/wegen-ki-chatgpt-bing-wichtiger-als-google\/","title":{"rendered":"Because of AI like ChatGPT: Bing is the new Google - and nobody noticed"},"content":{"rendered":"<p>For years, Google was the undisputed number one online search engine. If you had a question, you \"googled\" it. But in 2025, we are experiencing a quiet revolution: more and more people are using ChatGPT to search for information - without realising that they are actually using Bing.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">ChatGPT as a new \"search field\"<\/h2>\n\n\n\n<p>Since OpenAI equipped ChatGPT with web access (via Microsoft's Bing), search behaviour has changed radically. Anyone who used to click through ten links now gets a direct answer - clear, summarised, usually without a source.<\/p>\n\n\n\n<p><strong>What hardly anyone knows: <em>ChatGPT only uses Bing for web searches<\/em>. Google is on the outside.<\/strong><\/p>\n\n\n\n<div class=\"wp-block-group has-background is-layout-constrained wp-container-core-group-is-layout-6243f2cc wp-block-group-is-layout-constrained\" style=\"background-color:#abb7c21a;margin-top:40px;margin-bottom:40px;padding-top:40px;padding-right:40px;padding-bottom:40px;padding-left:40px\">\n<p>\"OpenAI's GPT-4 uses Bing as the default search engine in web mode. Google access is excluded for licensing reasons.\" (Source: Microsoft \/ OpenAI Partner FAQ)<\/p>\n<\/div>\n\n\n\n<h2 class=\"wp-block-heading\">Why this is important<\/h2>\n\n\n\n<h3 class=\"wp-block-heading\">1. bing is the new gateway to visibility - at least for AI<\/h3>\n\n\n\n<p>Since ChatGPT obtains its real-time data via Bing, this means for companies:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Anyone who is not visible on Bing is also not included in ChatGPT responses.<\/li>\n\n\n\n<li>Google SEO alone is no longer enough.<\/li>\n<\/ul>\n\n\n\n<h3 class=\"wp-block-heading\">2. visibly \u2260 called: GPT often uses content without a source<\/h3>\n\n\n\n<p>And now it gets even more exciting:<\/p>\n\n\n\n<p><strong>Even if you rank on Bing, you will often not be visible in ChatGPT.<\/strong><\/p>\n\n\n\n<p>ChatGPT uses a lot of content as a source of information, but does not name it explicitly. The answer appears neutral - without a link, without a brand, without a reference to the original page.<\/p>\n\n\n\n<p>This means:<\/p>\n\n\n\n<p><strong>Your website can help shape an answer - without your company being visible. GPT \"processes\" content like a blender: information in - answer out - sources unnamed.<\/strong><\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Why are no sources displayed?<\/h2>\n\n\n\n<p>ChatGPT only shows sources if:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>information is not available in the training data set,<\/li>\n\n\n\n<li>current web access is necessary,<\/li>\n\n\n\n<li>or GPT has to secure itself (e.g. with figures, companies, prices, product data).<\/li>\n<\/ul>\n\n\n\n<p>For general questions such as \"<em>How does sustainable logistics work?<\/em>\", GPT usually falls back on training knowledge - and does not display a source, even if the answer was originally based on content from your site.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Visibility in ChatGPT - how does it still work?<\/h2>\n\n\n\n<h3 class=\"wp-block-heading\">\u2705 1. technical visibility with Bing<\/h3>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Crawling &amp; indexing via Microsoft Webmaster Tools<\/li>\n\n\n\n<li>Use of Schema.org markup and clear page titles<\/li>\n\n\n\n<li>Timeliness &amp; consistency of content<\/li>\n<\/ul>\n\n\n\n<h3 class=\"wp-block-heading\">\u2705 2. GPT-compatible content<\/h3>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Content should be fact-based, concise and clearly citable.<\/li>\n\n\n\n<li>Avoid marketing language - GPT favours objective, information-rich content.<\/li>\n\n\n\n<li>Author details, data, sources &amp; semantically clear structure help to be recognised as trustworthy.<\/li>\n<\/ul>\n\n\n\n<h3 class=\"wp-block-heading\">\u2705 3. build external authority<\/h3>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Mentions on sites such as Wikipedia, industry portals, news sites<\/li>\n\n\n\n<li>Backlinks from highly rated domains that GPT classifies as \"reliable\"<\/li>\n<\/ul>\n\n\n\n<h2 class=\"wp-block-heading\"><strong>Are you mentioned in ChatGPT? How to recognise it!<\/strong><\/h2>\n\n\n\n<p>ChatGPT rarely names sources - but when users click on your link, <strong>they sometimes leave traces<\/strong>. Pay attention to your tracking tool:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>utm_source=chatgpt<\/strong> - is often provided automatically, especially with plugins, custom GPTs or GPT-generated links<\/li>\n\n\n\n<li><strong>Unusual direct accesses<\/strong> to specific subpages<\/li>\n\n\n\n<li><strong>Peaks in AI-relevant content<\/strong>without clear referrer<\/li>\n<\/ul>\n\n\n\n<p>? With a <a href=\"https:\/\/trackboxx.com\/en\/\" data-type=\"link\" data-id=\"https:\/\/trackboxx.com\">Web analysis tool such as <strong>Trackboxx<\/strong><\/a> you can identify these clues - and find out, <strong>if and when ChatGPT puts your content into circulation.<\/strong><\/p>\n\n\n\n<figure class=\"wp-block-image size-full\"><img fetchpriority=\"high\" decoding=\"async\" width=\"903\" height=\"237\" src=\"https:\/\/trackboxx.com\/wp-content\/uploads\/2025\/06\/ChatGPT-UTM-Source.png\" alt=\"\" class=\"wp-image-4044\" title=\"\" srcset=\"https:\/\/trackboxx.com\/wp-content\/uploads\/2025\/06\/ChatGPT-UTM-Source.png 903w, https:\/\/trackboxx.com\/wp-content\/uploads\/2025\/06\/ChatGPT-UTM-Source-300x79.png 300w, https:\/\/trackboxx.com\/wp-content\/uploads\/2025\/06\/ChatGPT-UTM-Source-768x202.png 768w, https:\/\/trackboxx.com\/wp-content\/uploads\/2025\/06\/ChatGPT-UTM-Source-18x5.png 18w\" sizes=\"(max-width: 903px) 100vw, 903px\" \/><\/figure>\n\n\n\n<h2 class=\"wp-block-heading\">Exemplary reality: Visible, but invisible<\/h2>\n\n\n\n<p>A company optimises its \"sustainable logistics\" page on Bing and achieves top 5 rankings. If you ask ChatGPT about this, a nice continuous text appears - but without a link, without mentioning the company.<\/p>\n\n\n\n<p>The answer may be based on its own content, but GPT does not name a source because:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>it is interpreted as \"generally known\",<\/li>\n\n\n\n<li>there is no strict source requirement,<\/li>\n\n\n\n<li>and GPT are \"synthesised\" from several sources rather than quoted.<\/li>\n<\/ul>\n\n\n\n<h2 class=\"wp-block-heading\">Figures on change<\/h2>\n\n\n\n<ul class=\"wp-block-list\">\n<li>98 % of ChatGPT's web searches (GPT-4) run via Bing (OpenAI Developer Docs, 2024).<\/li>\n\n\n\n<li>According to Bitkom (2025), 55 % of Gen Z regularly use AI tools such as ChatGPT to search for information.<\/li>\n\n\n\n<li>Microsoft reports that GPT-supported searches via Bing have increased classic Bing traffic by over 30 % (Q4\/2024).<\/li>\n<\/ul>\n\n\n\n<div class=\"wp-block-group has-background is-layout-constrained wp-container-core-group-is-layout-6243f2cc wp-block-group-is-layout-constrained\" style=\"background-color:#abb7c21a;margin-top:40px;margin-bottom:40px;padding-top:40px;padding-right:40px;padding-bottom:40px;padding-left:40px\">\n<h3 class=\"wp-block-heading\"><strong>Why social media is becoming even more important now<\/strong><\/h3>\n\n\n\n<p>While ChatGPT is replacing traditional search queries, the importance of social media as a search tool is growing. <strong>Discovery and branding channel<\/strong>:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Users <strong>search less actively<\/strong>Instead, they consume what AI or feeds suggest to them.<\/li>\n\n\n\n<li>Visibility is created via <strong>Storytelling instead of search results<\/strong>.<\/li>\n\n\n\n<li>Social content also has an indirect influence, <strong>which brands ChatGPT knows or names<\/strong>.<\/li>\n\n\n\n<li>Who has no presence in feeds, <strong>will soon no longer exist digitally.<\/strong><\/li>\n<\/ul>\n\n\n\n<p>? <a href=\"https:\/\/trackboxx.com\/en\/social-media-and-seo-effects-beyond-social-signals\/\" data-type=\"post\" data-id=\"3220\">Social Media and SEO: Effects Beyond Social Signals<\/a><\/p>\n<\/div>\n\n\n\n<h2 class=\"wp-block-heading\">Conclusion: Rethinking visibility<\/h2>\n\n\n\n<p>In the era of generative AI, classic SEO rules are becoming blurred. If you want to be found, you have to understand:<\/p>\n\n\n\n<p><strong>Google alone is no longer enough. Bing is the foundation for ChatGPT visibility. And: Content must not only rank - it must be GPT-compatible in order to be \"mentioned\" at all.<\/strong><\/p>\n\n\n\n<p>\"<em>You can be the answer - and still not be named. Welcome to the age of silent visibility.<\/em>\"<\/p>\n\n\n\n<p><strong><em>Reading tip:<\/em><\/strong> <a href=\"https:\/\/trackboxx.com\/en\/bing-seo-opportunity-for-website-owners\/\" data-type=\"link\" data-id=\"https:\/\/trackboxx.com\/bing-seo-chance-fur-webseitenbetreiber\/\">Bing SEO - opportunity for website operators<\/a><\/p>\n\n\n\n<p><\/p>\n\n\n\n<div class=\"wp-block-stackable-call-to-action stk-block-call-to-action stk-block stk-e215782 is-style-default\" data-v=\"2\" data-block-id=\"e215782\"><div class=\"stk-block-call-to-action__content stk-content-align stk-e215782-column stk-container stk-e215782-container stk-hover-parent\"><div class=\"has-text-align-center stk-block-content stk-inner-blocks stk-e215782-inner-blocks\">\n<div class=\"wp-block-stackable-heading stk-block-heading stk-block-heading--v2 stk-block stk-55888e5\" id=\"jetzt-trackboxx-30-tage-kostenlos-testen\" data-block-id=\"55888e5\"><h3 class=\"stk-block-heading__text\">Try Trackboxx free for 30 days now<\/h3><\/div>\n\n\n\n<div class=\"wp-block-stackable-text stk-block-text stk-block stk-ea0d235\" data-block-id=\"ea0d235\"><p class=\"stk-block-text__text translation-block\">No payment information required! No automatic renewal!\nYour Trackboxx ready to go in 1 minute.<\/p><\/div>\n\n\n\n<div class=\"wp-block-stackable-button-group stk-block-button-group stk-block stk-0c93f40\" data-block-id=\"0c93f40\"><div class=\"stk-row stk-inner-blocks stk-block-content stk-button-group\">\n<div class=\"wp-block-stackable-button stk-block-button stk-block stk-b564d26\" data-block-id=\"b564d26\"><style>.stk-b564d26 .stk-button{padding-right:40px !important;padding-left:40px !important;background:linear-gradient(135deg,rgb(226,1,119) 0%,rgb(0,92,174) 99%) !important;border-top-left-radius:40px !important;border-top-right-radius:40px !important;border-bottom-right-radius:40px !important;border-bottom-left-radius:40px !important}<\/style><a class=\"stk-link stk-button stk--hover-effect-darken\" href=\"\/en\/helpcenter\/30-day-free-trial\/\" target=\"_blank\" rel=\"noreferrer noopener\"><span class=\"stk-button__inner-text\">Start for free now<\/span><\/a><\/div>\n<\/div><\/div>\n<\/div><\/div><\/div>","protected":false},"excerpt":{"rendered":"<p>Jahrelang galt Google als unangefochtene Nummer eins der Online-Suche. Wer eine Frage hatte, \u201egoogelte\u201c. Doch in 2025 erleben wir eine stille Revolution: Immer mehr Menschen verwenden ChatGPT, um Informationen zu suchen \u2013 und merken dabei nicht, dass sie eigentlich Bing nutzen. ChatGPT als neues \u201eSuchfeld\u201c Seitdem OpenAI ChatGPT mit Webzugriff ausgestattet hat (\u00fcber Microsofts Bing), [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":4032,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[1,56,55,52],"tags":[],"class_list":["post-4030","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-blogboxx","category-content-marketing","category-seo","category-sichtbarkeit-reichweite"],"acf":[],"_links":{"self":[{"href":"https:\/\/trackboxx.com\/en\/wp-json\/wp\/v2\/posts\/4030","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/trackboxx.com\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/trackboxx.com\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/trackboxx.com\/en\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/trackboxx.com\/en\/wp-json\/wp\/v2\/comments?post=4030"}],"version-history":[{"count":2,"href":"https:\/\/trackboxx.com\/en\/wp-json\/wp\/v2\/posts\/4030\/revisions"}],"predecessor-version":[{"id":4679,"href":"https:\/\/trackboxx.com\/en\/wp-json\/wp\/v2\/posts\/4030\/revisions\/4679"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/trackboxx.com\/en\/wp-json\/wp\/v2\/media\/4032"}],"wp:attachment":[{"href":"https:\/\/trackboxx.com\/en\/wp-json\/wp\/v2\/media?parent=4030"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/trackboxx.com\/en\/wp-json\/wp\/v2\/categories?post=4030"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/trackboxx.com\/en\/wp-json\/wp\/v2\/tags?post=4030"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}