{"id":4030,"date":"2025-06-10T11:16:11","date_gmt":"2025-06-10T09:16:11","guid":{"rendered":"https:\/\/trackboxx.com\/?p=4030"},"modified":"2025-12-13T17:18:46","modified_gmt":"2025-12-13T16:18:46","slug":"because-of-ki-chatgpt-bing-more-important-than-google","status":"publish","type":"post","link":"https:\/\/trackboxx.com\/en\/wegen-ki-chatgpt-bing-wichtiger-als-google\/","title":{"rendered":"With AI tools like ChatGPT, Bing is the new Google \u2013 and hardly anyone has noticed"},"content":{"rendered":"<p class=\"wp-block-paragraph\">For years, Google was the undisputed leader in online search. To look something up was to \u2018Google\u2019 it. But a quieter shift is under way: more people now use ChatGPT to find information, often without realising that Bing may be powering the web search behind the answer.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">ChatGPT as the new search box<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Since ChatGPT gained access to live web results through Microsoft Bing, search behaviour has started to change. Instead of opening ten links, users can receive a concise answer directly \u2014 often without seeing a source.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>What many people do not realise: <em>ChatGPT can use Bing for web searches<\/em>, while Google is not part of that search connection.<\/strong><\/p>\n\n\n\n<div class=\"wp-block-group has-background is-layout-constrained wp-container-core-group-is-layout-ec1c99f3 wp-block-group-is-layout-constrained\" style=\"background-color:#abb7c21a;margin-top:40px;margin-bottom:40px;padding-top:40px;padding-right:40px;padding-bottom:40px;padding-left:40px\">\n<p class=\"wp-block-paragraph\">\u201cOpenAI\u2019s GPT-4 uses Bing as its default search engine in web mode. Access to Google is not included for licensing reasons.\u201d (Source cited in the original article: Microsoft\/OpenAI partner FAQ)<\/p>\n<\/div>\n\n\n\n<h2 class=\"wp-block-heading\">Why this matters<\/h2>\n\n\n\n<h3 class=\"wp-block-heading\">1. Bing can be a gateway to AI visibility<\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">When ChatGPT retrieves live information through Bing, businesses need to consider two practical consequences:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>If Bing cannot find or index your content, ChatGPT is less likely to surface it through Bing-powered web search.<\/li>\n\n\n\n<li>Optimising solely for Google may no longer cover every discovery channel.<\/li>\n<\/ul>\n\n\n\n<h3 class=\"wp-block-heading\">2. Visible does not mean cited: GPT often uses content without naming the source<\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">But there is another important complication:<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>Ranking on Bing does not guarantee that ChatGPT will mention your brand.<\/strong><\/p>\n\n\n\n<p class=\"wp-block-paragraph\">ChatGPT may use information from a page without explicitly naming the source. The response can appear neutral, with no link, brand name or reference to the original website.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">In practice:<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>Your content may help shape an answer without making your company visible. The system combines information from multiple sources and may return the result without attribution.<\/strong><\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Why are no sources displayed<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">ChatGPT is more likely to show sources when:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>the information is not available in its existing model knowledge,<\/li>\n\n\n\n<li>up-to-date web research is needed,<\/li>\n\n\n\n<li>or a claim requires verification, such as figures, company details, prices or product data.<\/li>\n<\/ul>\n\n\n\n<p class=\"wp-block-paragraph\">For broad questions such as \u201c<em>How does sustainable logistics work?<\/em>\u201d, the model may rely on existing knowledge and provide no citation, even when similar information appears on your website.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">How can you improve your visibility in ChatGPT?<\/h2>\n\n\n\n<h3 class=\"wp-block-heading\">\u2705 1. Make your website accessible to Bing<\/h3>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Use Bing Webmaster Tools to support crawling and indexing<\/li>\n\n\n\n<li>Add appropriate Schema.org markup and use clear page titles<\/li>\n\n\n\n<li>Keep content accurate, current and consistent<\/li>\n<\/ul>\n\n\n\n<h3 class=\"wp-block-heading\">\u2705 2. Create content that AI systems can understand<\/h3>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Make content factual, concise and easy to cite.<\/li>\n\n\n\n<li>Avoid empty marketing language and prioritise clear, information-rich explanations.<\/li>\n\n\n\n<li>Named authors, dates, sources and a clear semantic structure can strengthen credibility.<\/li>\n<\/ul>\n\n\n\n<h3 class=\"wp-block-heading\">\u2705 3. Build authority beyond your own website<\/h3>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Earn relevant mentions on trusted industry publications, news sites and reference platforms<\/li>\n\n\n\n<li>Attract backlinks from reputable domains that search engines and AI systems are likely to trust<\/li>\n<\/ul>\n\n\n\n<h2 class=\"wp-block-heading\"><strong>Does ChatGPT mention your website? Here is how to find out<\/strong><\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">ChatGPT does not always cite its sources. When users follow a link to your website, however, <strong>the visit may leave a measurable trail<\/strong>. Look for the following signals in your analytics:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>utm_source=chatgpt<\/strong> \u2014 sometimes added to links from custom GPTs, AI tools or generated responses<\/li>\n\n\n\n<li><strong>Unusual direct traffic<\/strong> to specific, deeply nested pages<\/li>\n\n\n\n<li><strong>Traffic spikes on AI-related content<\/strong>without a clearly identifiable referrer<\/li>\n<\/ul>\n\n\n\n<p class=\"wp-block-paragraph\">? With a <a href=\"https:\/\/trackboxx.com\/en\/\" data-type=\"link\" data-id=\"https:\/\/trackboxx.com\">web analytics tool such as <strong>Trackboxx<\/strong><\/a> you can investigate these clues and assess <strong>whether ChatGPT is sending visitors to your content and when.<\/strong><\/p>\n\n\n\n<figure class=\"wp-block-image size-full\"><img fetchpriority=\"high\" decoding=\"async\" width=\"903\" height=\"237\" src=\"https:\/\/trackboxx.com\/wp-content\/uploads\/2025\/06\/ChatGPT-UTM-Source.png\" alt=\"\" class=\"wp-image-4044\" title=\"\" srcset=\"https:\/\/trackboxx.com\/wp-content\/uploads\/2025\/06\/ChatGPT-UTM-Source.png 903w, https:\/\/trackboxx.com\/wp-content\/uploads\/2025\/06\/ChatGPT-UTM-Source-300x79.png 300w, https:\/\/trackboxx.com\/wp-content\/uploads\/2025\/06\/ChatGPT-UTM-Source-768x202.png 768w, https:\/\/trackboxx.com\/wp-content\/uploads\/2025\/06\/ChatGPT-UTM-Source-18x5.png 18w\" sizes=\"(max-width: 903px) 100vw, 903px\" \/><\/figure>\n\n\n\n<h2 class=\"wp-block-heading\">A common reality: visible, but not cited<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">A company optimises a page about sustainable logistics for Bing and reaches the top five results. Ask ChatGPT about the subject and it may produce a polished explanation \u2014 but without linking to the page or naming the company.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">The response could draw on that company\u2019s content without citing it because:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>the information is treated as common knowledge,<\/li>\n\n\n\n<li>the response does not require formal citations,<\/li>\n\n\n\n<li>or the model synthesises information from several sources instead of quoting one.<\/li>\n<\/ul>\n\n\n\n<h2 class=\"wp-block-heading\">The numbers behind the change<\/h2>\n\n\n\n<ul class=\"wp-block-list\">\n<li>The original article states that 98% of ChatGPT web searches using GPT-4 run through Bing (source cited: OpenAI developer documentation, 2024).<\/li>\n\n\n\n<li>According to the Bitkom figure cited in the original article, 55% of Gen Z use AI tools such as ChatGPT regularly to find information (2025).<\/li>\n\n\n\n<li>The original article also cites Microsoft as reporting that GPT-supported Bing searches increased conventional Bing traffic by more than 30% in Q4 2024.<\/li>\n<\/ul>\n\n\n\n<div class=\"wp-block-group has-background is-layout-constrained wp-container-core-group-is-layout-ec1c99f3 wp-block-group-is-layout-constrained\" style=\"background-color:#abb7c21a;margin-top:40px;margin-bottom:40px;padding-top:40px;padding-right:40px;padding-bottom:40px;padding-left:40px\">\n<h3 class=\"wp-block-heading\"><strong>Why social media matters even more<\/strong><\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">As ChatGPT replaces some conventional searches, social media is becoming increasingly important as a <strong>discovery and brand-building channel<\/strong>:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>People are <strong>searching less actively<\/strong>and increasingly consuming whatever AI systems and feeds put in front of them.<\/li>\n\n\n\n<li>Visibility increasingly comes from <strong>stories and recommendations, not only search results<\/strong>.<\/li>\n\n\n\n<li>Social content can also influence <strong>which brands AI systems recognise and mention<\/strong>.<\/li>\n\n\n\n<li>Brands without a presence in users\u2019 feeds <strong>risk becoming digitally invisible.<\/strong><\/li>\n<\/ul>\n\n\n\n<p class=\"wp-block-paragraph\">? <a href=\"https:\/\/trackboxx.com\/en\/social-media-and-seo-effects-beyond-social-signals\/\" data-type=\"post\" data-id=\"3220\">Social Media and SEO: Effects Beyond Social Signals<\/a><\/p>\n<\/div>\n\n\n\n<h2 class=\"wp-block-heading\">Conclusion: rethink what visibility means<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">In the age of generative AI, the familiar rules of SEO are changing. Businesses that want to remain discoverable need to understand that:<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>Google is no longer the only route to discovery. Bing can support visibility in ChatGPT\u2019s web results, while clear, authoritative content improves the chance of being used and cited.<\/strong><\/p>\n\n\n\n<p class=\"wp-block-paragraph\">\"<em>Your content can help provide the answer without receiving the credit. Welcome to the age of quiet visibility.<\/em>\"<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong><em>Related reading:<\/em><\/strong> <a href=\"https:\/\/trackboxx.com\/en\/bing-seo-opportunity-for-website-owners\/\" data-type=\"link\" data-id=\"https:\/\/trackboxx.com\/bing-seo-chance-fur-webseitenbetreiber\/\">Bing SEO \u2014 an opportunity for website owners<\/a><\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><\/p>\n\n\n\n<div class=\"wp-block-stackable-call-to-action stk-block-call-to-action stk-block stk-e215782 is-style-default\" data-v=\"2\" data-block-id=\"e215782\"><div class=\"stk-block-call-to-action__content stk-content-align stk-e215782-column stk-container stk-e215782-container stk-hover-parent\"><div class=\"has-text-align-center stk-block-content stk-inner-blocks stk-e215782-inner-blocks\">\n<div class=\"wp-block-stackable-heading stk-block-heading stk-block-heading--v2 stk-block stk-55888e5\" id=\"jetzt-trackboxx-30-tage-kostenlos-testen\" data-block-id=\"55888e5\"><h3 class=\"stk-block-heading__text\">Try Trackboxx free for 30 days now<\/h3><\/div>\n\n\n\n<div class=\"wp-block-stackable-text stk-block-text stk-block stk-ea0d235\" data-block-id=\"ea0d235\"><p class=\"stk-block-text__text translation-block\">No payment information required! No automatic renewal!\nYour Trackboxx ready to go in 1 minute.<\/p><\/div>\n\n\n\n<div class=\"wp-block-stackable-button-group stk-block-button-group stk-block stk-0c93f40\" data-block-id=\"0c93f40\"><div class=\"stk-row stk-inner-blocks stk-block-content stk-button-group\">\n<div class=\"wp-block-stackable-button stk-block-button stk-block stk-b564d26\" data-block-id=\"b564d26\"><style>.stk-b564d26 .stk-button{padding-right:40px !important;padding-left:40px !important;background:linear-gradient(135deg,rgb(226,1,119) 0%,rgb(0,92,174) 99%) !important;border-top-left-radius:40px !important;border-top-right-radius:40px !important;border-bottom-right-radius:40px !important;border-bottom-left-radius:40px !important}<\/style><a class=\"stk-link stk-button stk--hover-effect-darken\" href=\"\/en\/helpcenter\/30-day-free-trial\/\" target=\"_blank\" rel=\"noreferrer noopener\"><span class=\"stk-button__inner-text\">Start for free now<\/span><\/a><\/div>\n<\/div><\/div>\n<\/div><\/div><\/div>","protected":false},"excerpt":{"rendered":"<p>Jahrelang galt Google als unangefochtene Nummer eins der Online-Suche. Wer eine Frage hatte, \u201egoogelte\u201c. Doch in 2025 erleben wir eine stille Revolution: Immer mehr Menschen verwenden ChatGPT, um Informationen zu suchen \u2013 und merken dabei nicht, dass sie eigentlich Bing nutzen. ChatGPT als neues \u201eSuchfeld\u201c Seitdem OpenAI ChatGPT mit Webzugriff ausgestattet hat (\u00fcber Microsofts Bing), [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":4032,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[1,56,55,52],"tags":[],"class_list":["post-4030","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-blogboxx","category-content-marketing","category-seo","category-sichtbarkeit-reichweite"],"acf":[],"_links":{"self":[{"href":"https:\/\/trackboxx.com\/en\/wp-json\/wp\/v2\/posts\/4030","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/trackboxx.com\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/trackboxx.com\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/trackboxx.com\/en\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/trackboxx.com\/en\/wp-json\/wp\/v2\/comments?post=4030"}],"version-history":[{"count":0,"href":"https:\/\/trackboxx.com\/en\/wp-json\/wp\/v2\/posts\/4030\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/trackboxx.com\/en\/wp-json\/wp\/v2\/media\/4032"}],"wp:attachment":[{"href":"https:\/\/trackboxx.com\/en\/wp-json\/wp\/v2\/media?parent=4030"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/trackboxx.com\/en\/wp-json\/wp\/v2\/categories?post=4030"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/trackboxx.com\/en\/wp-json\/wp\/v2\/tags?post=4030"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}