{"id":4084,"date":"2025-06-23T10:35:14","date_gmt":"2025-06-23T08:35:14","guid":{"rendered":"https:\/\/trackboxx.com\/?p=4084"},"modified":"2025-06-23T10:35:15","modified_gmt":"2025-06-23T08:35:15","slug":"how-chatgpt-is-revolutionising-online-shopping-and-more","status":"publish","type":"post","link":"https:\/\/trackboxx.com\/en\/wie-chatgpt-online-shopping-und-mehr-revolutioniert\/","title":{"rendered":"How ChatGPT is reshaping online shopping \u2014 and what it means for retailers and search platforms"},"content":{"rendered":"<p class=\"wp-block-paragraph\"><em>A chatbot that recommends products, compares prices and helps people decide what to buy? ChatGPT is changing ecommerce \u2014 and rewriting the rules for visibility, SEO and brand discovery.<\/em><\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><strong>ChatGPT is becoming a digital shopping adviser<\/strong><\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Following a major update in April 2025, ChatGPT began displaying structured product recommendations for relevant queries, complete with images, prices, ratings and purchase links. The suggestions respond to real questions such as:<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><em>\"Which wireless headphones are good for sports?\"<\/em><\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Instead of offering general tips, ChatGPT can now provide contextual, sometimes visual product recommendations. For the time being, these results remain free from paid placements.<\/p>\n\n\n\n<figure class=\"wp-block-image size-large\"><img fetchpriority=\"high\" decoding=\"async\" width=\"1024\" height=\"683\" src=\"https:\/\/trackboxx.com\/wp-content\/uploads\/2025\/06\/7a76c0a0-0215-434f-8f6b-09714cbde1f9-1024x683.png\" alt=\"\" class=\"wp-image-4086\" title=\"\" srcset=\"https:\/\/trackboxx.com\/wp-content\/uploads\/2025\/06\/7a76c0a0-0215-434f-8f6b-09714cbde1f9-1024x683.png 1024w, https:\/\/trackboxx.com\/wp-content\/uploads\/2025\/06\/7a76c0a0-0215-434f-8f6b-09714cbde1f9-300x200.png 300w, https:\/\/trackboxx.com\/wp-content\/uploads\/2025\/06\/7a76c0a0-0215-434f-8f6b-09714cbde1f9-768x512.png 768w, https:\/\/trackboxx.com\/wp-content\/uploads\/2025\/06\/7a76c0a0-0215-434f-8f6b-09714cbde1f9-18x12.png 18w, https:\/\/trackboxx.com\/wp-content\/uploads\/2025\/06\/7a76c0a0-0215-434f-8f6b-09714cbde1f9.png 1536w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n\n\n\n<h3 class=\"wp-block-heading\"><strong>Where does the product data come from?<\/strong><\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">The product suggestions in ChatGPT are based on various data sources:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>Partnerships<\/strong> with platforms like <strong><em>Shopify, Klarna, Instacart<\/em><\/strong><\/li>\n\n\n\n<li><strong>Web search via Bing<\/strong> (ChatGPT's default search provider)<\/li>\n\n\n\n<li><strong>Structured web data<\/strong> (e.g. Schema.org markup on websites)<\/li>\n<\/ul>\n\n\n\n<p class=\"wp-block-paragraph\">As a result, some retailers become <strong>visible automatically when their products appear on partner platforms or can be indexed publicly.&nbsp;<\/strong><\/p>\n\n\n\n<p class=\"wp-block-paragraph\">For more on Bing's role in AI search, read:<a href=\"https:\/\/trackboxx.com\/en\/because-of-ki-chatgpt-bing-more-important-than-google\/\"> How ChatGPT is making Bing more important<\/a><\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><strong>How ChatGPT is changing search behaviour<\/strong><\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">ChatGPT does not behave like Google or Amazon. It interprets the request and curates a response:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>Fewer options, but greater relevance<\/strong><\/li>\n\n\n\n<li><strong>An answer rather than a list of links<\/strong><\/li>\n\n\n\n<li><strong>A recommendation rather than an advert<\/strong><\/li>\n<\/ul>\n\n\n\n<p class=\"wp-block-paragraph\">For shoppers, that means less clutter and more guidance. For retailers, it creates a stark challenge: if your product is absent from the response, the customer may never know it exists. Brands therefore need to <a href=\"https:\/\/trackboxx.com\/en\/chatgpt-seo-become-visible-in-the-ki-search\/\">earn visibility within ChatGPT's AI-powered search<\/a>.&nbsp;<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><strong>Comparison with Google, Bing, Gemini and Copilot<\/strong><\/h2>\n\n\n\n<figure class=\"wp-block-table\"><table class=\"has-fixed-layout\"><tbody><tr><td><strong>System<\/strong><\/td><td><strong>Data sources<\/strong><\/td><td><strong>Style<\/strong><\/td><td><strong>Advertising<\/strong><\/td><td><strong>Special feature<\/strong><\/td><\/tr><tr><td><strong>ChatGPT<\/strong><\/td><td>Bing, partner APIs, web data<\/td><td>Conversational and advisory<\/td><td>None (yet)<\/td><td>Curated recommendations instead of conventional search results<\/td><\/tr><tr><td><strong>Google\/Gemini<\/strong><\/td><td>Google Index + Shopping Ads<\/td><td>Keyword-led and interface-driven<\/td><td>Fully integrated<\/td><td>High market penetration, classic ads<\/td><\/tr><tr><td><strong>Bing\/Copilot<\/strong><\/td><td>Bing index + Microsoft data<\/td><td>Assistance function + AI<\/td><td>Some advertising<\/td><td>Office integration and direct access to work data<\/td><\/tr><\/tbody><\/table><\/figure>\n\n\n\n<p class=\"wp-block-paragraph\">More about alternatives in comparison: <a href=\"https:\/\/trackboxx.com\/en\/chatgpt-alternative-ki-tools-comparison\/\">ChatGPT, Gemini, Copilot and others<\/a><\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><strong>What does this mean for online shops?<\/strong><\/h2>\n\n\n\n<ol class=\"wp-block-list\">\n<li><strong>Visibility comes from relevance, not simply budget<br><\/strong>Retailers with useful descriptions, meaningful advantages <em>and recognisable brands<\/em> are more likely to appear.<\/li>\n\n\n\n<li><strong>Recognisable brands have an advantage<\/strong><strong><br><\/strong>Visibility in AI search is increasingly a branding issue, not just a keyword game. See:<a href=\"https:\/\/trackboxx.com\/en\/why-ki-visibility-has-more-to-do-with-branding-than-keywords\/\"> Why AI visibility is about brand building, not just keywords<\/a><\/li>\n\n\n\n<li><strong>Structure your product data<\/strong><strong><br><\/strong>Retailers that provide structured product data through platforms, feeds or schema markup are better placed to be included.<a href=\"https:\/\/trackboxx.com\/en\/branding-in-e-commerce-online-shop-strong-brand\/\"> Branding in e-commerce: how to turn your shop into a brand<\/a><\/li>\n\n\n\n<li><strong>Bing optimisation becomes essential<\/strong><strong><br><\/strong>Because Bing supplies much of ChatGPT's web-search data, retailers also need a credible Bing SEO strategy.<a href=\"https:\/\/trackboxx.com\/en\/bing-seo-opportunity-for-website-owners\/\"> Bing SEO: New opportunity for website operators<\/a><\/li>\n<\/ol>\n\n\n\n<h2 class=\"wp-block-heading\"><strong>Shopping is only the beginning<\/strong><\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Similar developments can be seen in:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>News and research<\/strong>ChatGPT summarises news sources and links directly to them.<\/li>\n\n\n\n<li><strong>Travel planning<\/strong>Flight and hotel bookings via Expedia &amp; KAYAK<\/li>\n\n\n\n<li><strong>Entertainment<\/strong>Film and television recommendations linked to streaming platforms<\/li>\n\n\n\n<li><strong>Health and education<\/strong>Initial guidance through an AI conversation<\/li>\n<\/ul>\n\n\n\n<figure class=\"wp-block-image size-large\"><img decoding=\"async\" width=\"1024\" height=\"683\" src=\"https:\/\/trackboxx.com\/wp-content\/uploads\/2025\/06\/7802dc42-442f-4c13-857c-a6db2369121f-1024x683.png\" alt=\"\" class=\"wp-image-4087\" title=\"\" srcset=\"https:\/\/trackboxx.com\/wp-content\/uploads\/2025\/06\/7802dc42-442f-4c13-857c-a6db2369121f-1024x683.png 1024w, https:\/\/trackboxx.com\/wp-content\/uploads\/2025\/06\/7802dc42-442f-4c13-857c-a6db2369121f-300x200.png 300w, https:\/\/trackboxx.com\/wp-content\/uploads\/2025\/06\/7802dc42-442f-4c13-857c-a6db2369121f-768x512.png 768w, https:\/\/trackboxx.com\/wp-content\/uploads\/2025\/06\/7802dc42-442f-4c13-857c-a6db2369121f-18x12.png 18w, https:\/\/trackboxx.com\/wp-content\/uploads\/2025\/06\/7802dc42-442f-4c13-857c-a6db2369121f.png 1536w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n\n\n\n<p class=\"wp-block-paragraph\">The chat interface is becoming a platform in its own right, not merely a tool.&nbsp;<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Read more:<a href=\"https:\/\/trackboxx.com\/en\/ecommerce-trends-future\/\"> E-commerce trends: the future is AI-driven<\/a><\/p>\n\n\n\n<div class=\"wp-block-group has-border-color has-black-border-color is-layout-constrained wp-container-core-group-is-layout-ec1c99f3 wp-block-group-is-layout-constrained\" style=\"margin-top:40px;margin-bottom:40px;padding-top:40px;padding-right:40px;padding-bottom:40px;padding-left:40px\">\n<p class=\"has-medium-font-size wp-block-paragraph\"><strong>What retailers need to know about AI visibility<\/strong><\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>Risks of relying on conventional SEO:<\/strong><\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Visibility in <strong>ChatGPT &amp; Bing Copilot<\/strong> does not depend <strong>on Google rankings<\/strong><\/li>\n\n\n\n<li><strong>AI services present curated recommendations<\/strong>, not lists of links<\/li>\n\n\n\n<li>Without structured data or a platform connection: <strong>no listing<\/strong><\/li>\n<\/ul>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>The new rules:<\/strong><\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>Bing<\/strong> provides much of ChatGPT's search data, supplemented by <strong>Shopify, Klarna, Expedia, etc.<\/strong><\/li>\n\n\n\n<li>SEO alone is no longer enough: <strong>brand strength, context and data quality<\/strong> all matter<\/li>\n<\/ul>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>How the market is changing:<\/strong><\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Google is losing some complex searches to AI services<\/li>\n\n\n\n<li><strong>Gemini &amp; Copilot adapt<\/strong>AI-first interfaces, product cards and recommendation systems<\/li>\n<\/ul>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>Recommended actions:<\/strong><\/p>\n\n\n\n<ol class=\"wp-block-list\">\n<li>Create useful, advisory and brand-led content that AI systems can understand<\/li>\n\n\n\n<li>Provide structured product data through schema markup and feeds<\/li>\n\n\n\n<li>Plan visibility across platforms, <strong>not only within Google<\/strong><\/li>\n<\/ol>\n<\/div>\n\n\n\n<h2 class=\"wp-block-heading\">Tracking becomes a black box: why AI visibility is hard to measure<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">As product discovery moves into ChatGPT, Bing Copilot and Google Gemini, conventional <strong>website analytics reaches its limits<\/strong>. Many interactions, recommendations and even purchase decisions now happen <strong>away from the retailer's website<\/strong> .<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">The biggest challenges:<\/h3>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>No click means no traffic<\/strong>People may receive all the guidance they need in the chat without visiting your site. That means: <strong>No conventional web session and no visible visit<\/strong> in Google Analytics, Matomo or another analytics platform.<\/li>\n\n\n\n<li><strong>Broken attribution<\/strong>: When ChatGPT recommends a product but the customer buys directly several days later, <strong>the original influence may be impossible to trace<\/strong>. The conversion path disappears.<\/li>\n\n\n\n<li><strong>No data on appearances within AI responses<\/strong>: OpenAI, Microsoft and Google provide <strong>little or no reporting<\/strong> on how often a product was displayed, recommended or selected.<\/li>\n<\/ul>\n\n\n\n<h3 class=\"wp-block-heading\">What retailers need now<\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">Zero-click interactions and chat-first discovery require new ways to assess visibility. <a href=\"https:\/\/trackboxx.com\/en\/\" data-type=\"link\" data-id=\"https:\/\/trackboxx.com\">Web analysis tools such as <strong>Trackboxx<\/strong><\/a> can help by focusing on what remains measurable:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>Privacy-friendly, cookieless web analytics<\/strong><\/li>\n\n\n\n<li>Focus on <strong>Brand effects, direct traffic and changes in visibility over time<\/strong><\/li>\n\n\n\n<li>Flexible goals and funnel tracking, even without a conventional click path<\/li>\n<\/ul>\n\n\n\n<p class=\"wp-block-paragraph\">To evaluate performance in the age of AI, retailers need to <strong>look beyond page views<\/strong> and begin to <strong>measure behaviour, demand and brand impact together<\/strong>.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><strong>Conclusion: new rules create new opportunities<\/strong><\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">ChatGPT is reshaping product discovery through contextual recommendations rather than flashing adverts or conventional rankings. Retailers that learn how to become part of that conversation can build meaningful visibility without relying exclusively on Google Ads.<\/p>\n\n\n\n<div class=\"wp-block-stackable-call-to-action stk-block-call-to-action stk-block stk-e215782 is-style-default\" data-v=\"2\" data-block-id=\"e215782\"><div class=\"stk-block-call-to-action__content stk-content-align stk-e215782-column stk-container stk-e215782-container stk-hover-parent\"><div class=\"has-text-align-center stk-block-content stk-inner-blocks stk-e215782-inner-blocks\">\n<div class=\"wp-block-stackable-heading stk-block-heading stk-block-heading--v2 stk-block stk-55888e5\" id=\"jetzt-trackboxx-30-tage-kostenlos-testen\" data-block-id=\"55888e5\"><h3 class=\"stk-block-heading__text\">Try Trackboxx free for 30 days now<\/h3><\/div>\n\n\n\n<div class=\"wp-block-stackable-text stk-block-text stk-block stk-ea0d235\" data-block-id=\"ea0d235\"><p class=\"stk-block-text__text translation-block\">No payment information required! No automatic renewal!\nYour Trackboxx ready to go in 1 minute.<\/p><\/div>\n\n\n\n<div class=\"wp-block-stackable-button-group stk-block-button-group stk-block stk-0c93f40\" data-block-id=\"0c93f40\"><div class=\"stk-row stk-inner-blocks stk-block-content stk-button-group\">\n<div class=\"wp-block-stackable-button stk-block-button stk-block stk-b564d26\" data-block-id=\"b564d26\"><style>.stk-b564d26 .stk-button{padding-right:40px !important;padding-left:40px !important;background:linear-gradient(135deg,rgb(226,1,119) 0%,rgb(0,92,174) 99%) !important;border-top-left-radius:40px !important;border-top-right-radius:40px !important;border-bottom-right-radius:40px !important;border-bottom-left-radius:40px !important}<\/style><a class=\"stk-link stk-button stk--hover-effect-darken\" href=\"\/en\/helpcenter\/30-day-free-trial\/\" target=\"_blank\" rel=\"noreferrer noopener\"><span class=\"stk-button__inner-text\">Start for free now<\/span><\/a><\/div>\n<\/div><\/div>\n<\/div><\/div><\/div>","protected":false},"excerpt":{"rendered":"<p>Ein Chatbot, der Produkte empfiehlt, Preise zeigt und Kaufentscheidungen vorbereitet? ChatGPT ver\u00e4ndert gerade die E-Commerce-Landschaft \u2013 und mit ihr die Spielregeln f\u00fcr Sichtbarkeit, SEO und Markenwahrnehmung. ChatGPT wird zum digitalen Einkaufsberater Seit dem gro\u00dfen Update im April 2025 zeigt ChatGPT bei passenden Suchanfragen strukturierte Produktvorschl\u00e4ge direkt im Chat: mit Bild, Preis, Bewertungen und Links zur [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":4092,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[1,56,63,55,52],"tags":[],"class_list":["post-4084","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-blogboxx","category-content-marketing","category-e-commerce","category-seo","category-sichtbarkeit-reichweite"],"acf":[],"_links":{"self":[{"href":"https:\/\/trackboxx.com\/en\/wp-json\/wp\/v2\/posts\/4084","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/trackboxx.com\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/trackboxx.com\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/trackboxx.com\/en\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/trackboxx.com\/en\/wp-json\/wp\/v2\/comments?post=4084"}],"version-history":[{"count":0,"href":"https:\/\/trackboxx.com\/en\/wp-json\/wp\/v2\/posts\/4084\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/trackboxx.com\/en\/wp-json\/wp\/v2\/media\/4092"}],"wp:attachment":[{"href":"https:\/\/trackboxx.com\/en\/wp-json\/wp\/v2\/media?parent=4084"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/trackboxx.com\/en\/wp-json\/wp\/v2\/categories?post=4084"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/trackboxx.com\/en\/wp-json\/wp\/v2\/tags?post=4084"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}