{"id":4084,"date":"2025-06-23T10:35:14","date_gmt":"2025-06-23T08:35:14","guid":{"rendered":"https:\/\/trackboxx.com\/?p=4084"},"modified":"2025-06-23T10:35:15","modified_gmt":"2025-06-23T08:35:15","slug":"how-chatgpt-is-revolutionising-online-shopping-and-more","status":"publish","type":"post","link":"https:\/\/trackboxx.com\/en\/wie-chatgpt-online-shopping-und-mehr-revolutioniert\/","title":{"rendered":"How ChatGPT is revolutionising online shopping and what this means for shops, Google &amp; Co."},"content":{"rendered":"<p><em>A chatbot that recommends products, shows prices and prepares purchase decisions? ChatGPT is currently changing the e-commerce landscape - and with it the rules of the game for visibility, SEO and brand perception.<\/em><\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><strong>ChatGPT becomes a digital shopping consultant<\/strong><\/h2>\n\n\n\n<p>Since the major update in April 2025, ChatGPT has been showing structured product suggestions directly in the chat for suitable search queries: with image, price, ratings and links to the purchase option. The recommendations appear based on real user questions - for example:<\/p>\n\n\n\n<p><em>\"Which wireless headphones are good for sports?\"<\/em><\/p>\n\n\n\n<p>ChatGPT no longer just responds with tips, but with context-related recommendations that are occasionally visualised. These are currently still ad-free and not sponsored.<\/p>\n\n\n\n<figure class=\"wp-block-image size-large\"><img fetchpriority=\"high\" decoding=\"async\" width=\"1024\" height=\"683\" src=\"https:\/\/trackboxx.com\/wp-content\/uploads\/2025\/06\/7a76c0a0-0215-434f-8f6b-09714cbde1f9-1024x683.png\" alt=\"\" class=\"wp-image-4086\" title=\"\" srcset=\"https:\/\/trackboxx.com\/wp-content\/uploads\/2025\/06\/7a76c0a0-0215-434f-8f6b-09714cbde1f9-1024x683.png 1024w, https:\/\/trackboxx.com\/wp-content\/uploads\/2025\/06\/7a76c0a0-0215-434f-8f6b-09714cbde1f9-300x200.png 300w, https:\/\/trackboxx.com\/wp-content\/uploads\/2025\/06\/7a76c0a0-0215-434f-8f6b-09714cbde1f9-768x512.png 768w, https:\/\/trackboxx.com\/wp-content\/uploads\/2025\/06\/7a76c0a0-0215-434f-8f6b-09714cbde1f9-18x12.png 18w, https:\/\/trackboxx.com\/wp-content\/uploads\/2025\/06\/7a76c0a0-0215-434f-8f6b-09714cbde1f9.png 1536w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n\n\n\n<h3 class=\"wp-block-heading\"><strong>Where does the product data come from?<\/strong><\/h3>\n\n\n\n<p>The product suggestions in ChatGPT are based on various data sources:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>Co-operations<\/strong> with platforms like <strong><em>Shopify, Klarna, Instacart<\/em><\/strong><\/li>\n\n\n\n<li><strong>Web search via Bing<\/strong> (default search engine of ChatGPT)<\/li>\n\n\n\n<li><strong>Structured web data<\/strong> (e.g. Schema.org markup on websites)<\/li>\n<\/ul>\n\n\n\n<p>Some shop operators are therefore <strong>automatically visible if their products are listed on partner platforms or are publicly indexable.&nbsp;<\/strong><\/p>\n\n\n\n<p>You can find out more about Bing's role in AI search here:<a href=\"https:\/\/trackboxx.com\/en\/because-of-ki-chatgpt-bing-more-important-than-google\/\"> Because of AI: ChatGPT makes Bing more important than Google<\/a><\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><strong>How ChatGPT is changing search behaviour<\/strong><\/h2>\n\n\n\n<p>ChatGPT doesn't work like Google or Amazon. The AI thinks for itself and curates suggestions:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>Less choice, but more relevant<\/strong><\/li>\n\n\n\n<li><strong>Answer instead of link list<\/strong><\/li>\n\n\n\n<li><strong>Recommendation instead of advertising<\/strong><\/li>\n<\/ul>\n\n\n\n<p>An advantage for users: less overload, more orientation. A challenge for shops: if you don't appear in the feed, you don't exist for the user. It is therefore essential for brands, <a href=\"https:\/\/trackboxx.com\/en\/chatgpt-seo-become-visible-in-the-ki-search\/\">become visible in the AI search of ChatGPT<\/a>.&nbsp;<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><strong>Comparison with Google, Bing, Gemini and Copilot<\/strong><\/h2>\n\n\n\n<figure class=\"wp-block-table\"><table class=\"has-fixed-layout\"><tbody><tr><td><strong>System<\/strong><\/td><td><strong>Data sources<\/strong><\/td><td><strong>Style<\/strong><\/td><td><strong>Advertising<\/strong><\/td><td><strong>Special feature<\/strong><\/td><\/tr><tr><td><strong>ChatGPT<\/strong><\/td><td>Bing, partner APIs, web data<\/td><td>Conversational, counselling<\/td><td>None (yet)<\/td><td>Curated recommendations, no search results<\/td><\/tr><tr><td><strong>Google\/Gemini<\/strong><\/td><td>Google Index + Shopping Ads<\/td><td>Keyword-based, UI-driven<\/td><td>Fully integrated<\/td><td>High market penetration, classic ads<\/td><\/tr><tr><td><strong>Bing\/Copilot<\/strong><\/td><td>Bing index + Microsoft data<\/td><td>Assistance function + AI<\/td><td>Partial Ads<\/td><td>Office integration, direct access<\/td><\/tr><\/tbody><\/table><\/figure>\n\n\n\n<p>More about alternatives in comparison: <a href=\"https:\/\/trackboxx.com\/en\/chatgpt-alternative-ki-tools-comparison\/\">ChatGPT, Gemini, Copilot and others<\/a><\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><strong>What does this mean for online shops?<\/strong><\/h2>\n\n\n\n<ol class=\"wp-block-list\">\n<li><strong>Visibility through content, not budget<br><\/strong>Those with good descriptions, real advantages <em>and strong brands<\/em> is more likely to occur.<\/li>\n\n\n\n<li><strong>Strong brands benefit more<\/strong><strong><br><\/strong>Visibility in AI search is increasingly a branding issue, not just a keyword game. See:<a href=\"https:\/\/trackboxx.com\/en\/why-ki-visibility-has-more-to-do-with-branding-than-keywords\/\"> Why AI visibility has more to do with brand management than keywords<\/a><\/li>\n\n\n\n<li><strong>Structure data<\/strong><strong><br><\/strong>Those who rely on structured product data (e.g. via Shopify or markup) have advantages.<a href=\"https:\/\/trackboxx.com\/en\/branding-in-e-commerce-online-shop-strong-brand\/\"> Branding in e-commerce: how to turn your shop into a brand<\/a><\/li>\n\n\n\n<li><strong>Bing optimisation becomes mandatory<\/strong><strong><br><\/strong>Because ChatGPT searches heavily via Bing, it needs a Bing SEO strategy.<a href=\"https:\/\/trackboxx.com\/en\/bing-seo-opportunity-for-website-owners\/\"> Bing SEO: New opportunity for website operators<\/a><\/li>\n<\/ol>\n\n\n\n<h2 class=\"wp-block-heading\"><strong>Shopping is just the beginning: other areas undergoing change<\/strong><\/h2>\n\n\n\n<p>Similar developments can be seen in:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>News &amp; Research<\/strong>ChatGPT summarises news sources and links directly to them.<\/li>\n\n\n\n<li><strong>Travel planning<\/strong>Flight and hotel bookings via Expedia &amp; KAYAK<\/li>\n\n\n\n<li><strong>Entertainment<\/strong>: Film and series tips with platform recommendation<\/li>\n\n\n\n<li><strong>Health &amp; Education<\/strong>First consultation by KI-Dialogue<\/li>\n<\/ul>\n\n\n\n<figure class=\"wp-block-image size-large\"><img decoding=\"async\" width=\"1024\" height=\"683\" src=\"https:\/\/trackboxx.com\/wp-content\/uploads\/2025\/06\/7802dc42-442f-4c13-857c-a6db2369121f-1024x683.png\" alt=\"\" class=\"wp-image-4087\" title=\"\" srcset=\"https:\/\/trackboxx.com\/wp-content\/uploads\/2025\/06\/7802dc42-442f-4c13-857c-a6db2369121f-1024x683.png 1024w, https:\/\/trackboxx.com\/wp-content\/uploads\/2025\/06\/7802dc42-442f-4c13-857c-a6db2369121f-300x200.png 300w, https:\/\/trackboxx.com\/wp-content\/uploads\/2025\/06\/7802dc42-442f-4c13-857c-a6db2369121f-768x512.png 768w, https:\/\/trackboxx.com\/wp-content\/uploads\/2025\/06\/7802dc42-442f-4c13-857c-a6db2369121f-18x12.png 18w, https:\/\/trackboxx.com\/wp-content\/uploads\/2025\/06\/7802dc42-442f-4c13-857c-a6db2369121f.png 1536w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n\n\n\n<p>The chat becomes a platform, not just a tool.&nbsp;<\/p>\n\n\n\n<p>Read more:<a href=\"https:\/\/trackboxx.com\/en\/ecommerce-trends-future\/\"> E-commerce trends: the future is AI-driven<\/a><\/p>\n\n\n\n<div class=\"wp-block-group has-border-color has-black-border-color is-layout-constrained wp-container-core-group-is-layout-6243f2cc wp-block-group-is-layout-constrained\" style=\"margin-top:40px;margin-bottom:40px;padding-top:40px;padding-right:40px;padding-bottom:40px;padding-left:40px\">\n<p class=\"has-medium-font-size\"><strong>? What shops now need to know about AI visibility<\/strong><\/p>\n\n\n\n<p><strong>\u2757 Risks with a classic SEO focus:<\/strong><\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Visibility in <strong>ChatGPT &amp; Bing Copilot<\/strong> arises <strong>not through Google rankings<\/strong><\/li>\n\n\n\n<li><strong>AI shows curated product recommendations<\/strong>, no link lists<\/li>\n\n\n\n<li>Without structured data or platform connection \u2192 <strong>no listing<\/strong><\/li>\n<\/ul>\n\n\n\n<p><strong>? New rules of the game:<\/strong><\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>Bing<\/strong> is the data basis for ChatGPT - but supplemented by <strong>Shopify, Klarna, Expedia, etc.<\/strong><\/li>\n\n\n\n<li>SEO alone is no longer enough: <strong>Brand strength, context &amp; data structure<\/strong> count<\/li>\n<\/ul>\n\n\n\n<p><strong>? Market development:<\/strong><\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Google loses first shares in complex searches (AI Overviews)<\/li>\n\n\n\n<li><strong>Gemini &amp; Copilot adapt<\/strong>AI-first, product cards, recommendation systems<\/li>\n<\/ul>\n\n\n\n<p><strong>\u2705 Recommendation for action:<\/strong><\/p>\n\n\n\n<ol class=\"wp-block-list\">\n<li>Prepare content in an AI-friendly way (useful, advisory, brand-centred)<\/li>\n\n\n\n<li>Offer products in a structured way (Schema.org, feeds)<\/li>\n\n\n\n<li>Think visibility not only with Google - but <strong>cross-platform<\/strong><\/li>\n<\/ol>\n<\/div>\n\n\n\n<h2 class=\"wp-block-heading\">Tracking becomes a black box - why AI visibility is difficult to measure<\/h2>\n\n\n\n<p>With the new AI search via ChatGPT, Bing Copilot or Google Gemini, it's not just the product search that is shifting - the <strong>Classic website tracking reaches its limits<\/strong>. This is because many interactions, recommendations and even purchasing decisions are <strong>outside the website<\/strong> instead.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">The biggest challenges:<\/h3>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>No click, no traffic<\/strong>Users get advice in the chat, but don't necessarily click on your page. This means: <strong>No classic web session, no visible visit<\/strong> in Google Analytics or Matomo.<\/li>\n\n\n\n<li><strong>Lost attribution<\/strong>: If a product is recommended via ChatGPT, but the user shops directly days later, is <strong>the origin can no longer be traced<\/strong>. Conversion paths break off.<\/li>\n\n\n\n<li><strong>No insights into GPT playouts<\/strong>: OpenAI, Microsoft &amp; Google deliver <strong>No data<\/strong> how often a product was shown, recommended or clicked on.<\/li>\n<\/ul>\n\n\n\n<h3 class=\"wp-block-heading\">What shop operators need now<\/h3>\n\n\n\n<p>In times of zero-click interactions and chat-first searches, new ways of measuring visibility are needed. <a href=\"https:\/\/trackboxx.com\/en\/\" data-type=\"link\" data-id=\"https:\/\/trackboxx.com\">Web analysis tools such as <strong>Trackboxx<\/strong><\/a> start right here:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>Data protection-compliant, cookie-free web analysis<\/strong><\/li>\n\n\n\n<li>Focus on <strong>Brand impact, direct traffic and visibility progression<\/strong><\/li>\n\n\n\n<li>Flexible goals &amp; funnel tracking even without classic click paths<\/li>\n<\/ul>\n\n\n\n<p>If you want to correctly evaluate visibility in the age of AI, you must <strong>Think beyond pageviews<\/strong> - and get started, <strong>Measure behaviour, demand and brand perception holistically<\/strong>.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><strong>Conclusion: New rules, new opportunities<\/strong><\/h2>\n\n\n\n<p>ChatGPT is revolutionising the product search. Not through flashing adverts or rankings, but through context-based recommendations. Shops that learn how to enter this conversation now have the chance to achieve real visibility - without Google Ads.<\/p>\n\n\n\n<div class=\"wp-block-stackable-call-to-action stk-block-call-to-action stk-block stk-e215782 is-style-default\" data-v=\"2\" data-block-id=\"e215782\"><div class=\"stk-block-call-to-action__content stk-content-align stk-e215782-column stk-container stk-e215782-container stk-hover-parent\"><div class=\"has-text-align-center stk-block-content stk-inner-blocks stk-e215782-inner-blocks\">\n<div class=\"wp-block-stackable-heading stk-block-heading stk-block-heading--v2 stk-block stk-55888e5\" id=\"jetzt-trackboxx-30-tage-kostenlos-testen\" data-block-id=\"55888e5\"><h3 class=\"stk-block-heading__text\">Try Trackboxx free for 30 days now<\/h3><\/div>\n\n\n\n<div class=\"wp-block-stackable-text stk-block-text stk-block stk-ea0d235\" data-block-id=\"ea0d235\"><p class=\"stk-block-text__text translation-block\">No payment information required! No automatic renewal!\nYour Trackboxx ready to go in 1 minute.<\/p><\/div>\n\n\n\n<div class=\"wp-block-stackable-button-group stk-block-button-group stk-block stk-0c93f40\" data-block-id=\"0c93f40\"><div class=\"stk-row stk-inner-blocks stk-block-content stk-button-group\">\n<div class=\"wp-block-stackable-button stk-block-button stk-block stk-b564d26\" data-block-id=\"b564d26\"><style>.stk-b564d26 .stk-button{padding-right:40px !important;padding-left:40px !important;background:linear-gradient(135deg,rgb(226,1,119) 0%,rgb(0,92,174) 99%) !important;border-top-left-radius:40px !important;border-top-right-radius:40px !important;border-bottom-right-radius:40px !important;border-bottom-left-radius:40px !important}<\/style><a class=\"stk-link stk-button stk--hover-effect-darken\" href=\"\/en\/helpcenter\/30-day-free-trial\/\" target=\"_blank\" rel=\"noreferrer noopener\"><span class=\"stk-button__inner-text\">Start for free now<\/span><\/a><\/div>\n<\/div><\/div>\n<\/div><\/div><\/div>","protected":false},"excerpt":{"rendered":"<p>Ein Chatbot, der Produkte empfiehlt, Preise zeigt und Kaufentscheidungen vorbereitet? ChatGPT ver\u00e4ndert gerade die E-Commerce-Landschaft \u2013 und mit ihr die Spielregeln f\u00fcr Sichtbarkeit, SEO und Markenwahrnehmung. ChatGPT wird zum digitalen Einkaufsberater Seit dem gro\u00dfen Update im April 2025 zeigt ChatGPT bei passenden Suchanfragen strukturierte Produktvorschl\u00e4ge direkt im Chat: mit Bild, Preis, Bewertungen und Links zur [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":4092,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[1,56,63,55,52],"tags":[],"class_list":["post-4084","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-blogboxx","category-content-marketing","category-e-commerce","category-seo","category-sichtbarkeit-reichweite"],"acf":[],"_links":{"self":[{"href":"https:\/\/trackboxx.com\/en\/wp-json\/wp\/v2\/posts\/4084","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/trackboxx.com\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/trackboxx.com\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/trackboxx.com\/en\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/trackboxx.com\/en\/wp-json\/wp\/v2\/comments?post=4084"}],"version-history":[{"count":0,"href":"https:\/\/trackboxx.com\/en\/wp-json\/wp\/v2\/posts\/4084\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/trackboxx.com\/en\/wp-json\/wp\/v2\/media\/4092"}],"wp:attachment":[{"href":"https:\/\/trackboxx.com\/en\/wp-json\/wp\/v2\/media?parent=4084"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/trackboxx.com\/en\/wp-json\/wp\/v2\/categories?post=4084"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/trackboxx.com\/en\/wp-json\/wp\/v2\/tags?post=4084"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}