{"id":4141,"date":"2025-07-01T11:19:36","date_gmt":"2025-07-01T09:19:36","guid":{"rendered":"https:\/\/trackboxx.com\/?p=4141"},"modified":"2025-07-01T11:20:04","modified_gmt":"2025-07-01T09:20:04","slug":"google-ai-mode-guide","status":"publish","type":"post","link":"https:\/\/trackboxx.com\/en\/google-ai-mode-leitfaden\/","title":{"rendered":"Google AI Mode: How Google is reinventing search - and what publishers need to do now"},"content":{"rendered":"<p>ChatGPT and co. have hurt Google. Now the giant is switching into attack mode.<\/p>\n\n\n\n<p>Imagine you go to your favourite restaurant, but instead of the menu, the waiter puts your favourite dish right in front of you. No scrolling, no deciding, no ten menus to choose from. Welcome to the age of \"answer not choice\".<\/p>\n\n\n\n<p>Google has recognised this and reacted: With the <strong>Google AI Mode<\/strong> (<em>currently only live in the USA and India<\/em>). A new, radically different way of searching. And to find. Without ten blue links. But with AI-generated answers, directly in the search interface.<\/p>\n\n\n\n<p>What does that mean? <strong>Publishers, SEOs and content teams need to completely rethink their approach.<\/strong><\/p>\n\n\n\n<h2 class=\"wp-block-heading\">What is Google AI Mode?<\/h2>\n\n\n\n<p>The <strong>Google AI Mode<\/strong> is a new display of Google search, which (as of June 2025) is only being rolled out for logged-in users in the USA. Instead of the classic list of results, a <strong>dialogue-like area<\/strong> with:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>direct AI-generated answers<\/li>\n\n\n\n<li>optional follow-up questions<\/li>\n\n\n\n<li>partially quoted sources<\/li>\n\n\n\n<li>Context-based calls to action (e.g. booking a flight, calling up a shop)<\/li>\n<\/ul>\n\n\n\n<p><strong>During \"AI Overviews\"<\/strong> like an intelligent add-on module <strong>in addition to the classic search results<\/strong> place, <strong>the new AI Mode replaces the entire SERP<\/strong>. Especially on mobile devices, this creates a completely new user experience, almost like a chat window instead of a list of links and thus similar to ChatGPT or Perplexity.<\/p>\n\n\n\n<figure class=\"wp-block-embed is-type-video is-provider-youtube wp-block-embed-youtube wp-embed-aspect-16-9 wp-has-aspect-ratio\"><div class=\"wp-block-embed__wrapper\">\n\t\t<div class=\"embed-privacy-container is-disabled embed-youtube\" data-embed-id=\"oembed_e8383efcea17d8746e78131d77c4f6f7\" data-embed-provider=\"youtube\" style=\"aspect-ratio: 800\/450;\">\t\t\t\t\t\t<button type=\"button\" class=\"embed-privacy-enable screen-reader-text\">Display \"Introducing AI Mode: A New Experiment in Google Search\" from YouTube<\/button>\t\t\t\t\t\t<div class=\"embed-privacy-overlay\">\t\t\t\t<div class=\"embed-privacy-inner\">\t\t\t\t\t<div class=\"embed-privacy-logo\" style=\"background-image: url(https:\/\/trackboxx.com\/wp-content\/plugins\/embed-privacy\/assets\/images\/embed-youtube.png?ver=1.12.3);\"><\/div>\t\t<p>\t\tClick here to view the content of YouTube.\t\t\t\t\t<br>\t\t\t\t\tLearn more in <a href=\"https:\/\/policies.google.com\/privacy?hl=de\" target=\"_blank\" rel=\"noopener\">YouTube's privacy policy<\/a>.\t\t<\/p>\t\t<p class=\"embed-privacy-input-wrapper\">\t\t\t<input id=\"embed-privacy-store-youtube-e8383efcea17d8746e78131d77c4f6f7\" type=\"checkbox\" value=\"1\" class=\"embed-privacy-input\" data-embed-provider=\"youtube\">\t\t\t<label for=\"embed-privacy-store-youtube-e8383efcea17d8746e78131d77c4f6f7\" class=\"embed-privacy-label\" data-embed-provider=\"youtube\">\t\t\t\tAlways display content from YouTube\t\t\t<\/label>\t\t<\/p>\t\t\t\t\t\t<\/div>\t\t\t\t\t\t\t\t<div class=\"embed-privacy-footer\"><span class=\"embed-privacy-url\"><a href=\"https:\/\/www.youtube.com\/watch?v=qbqZQFOVfA8\" target=\"_blank\" rel=\"noopener\">Open \"Introducing AI Mode: A New Experiment in Google Search\" directly<\/a><\/span><\/div>\t\t\t<\/div>\t\t\t\t\t\t<div class=\"embed-privacy-content\">\t\t\t\t<script>var _oembed_e8383efcea17d8746e78131d77c4f6f7 = '{\\\"embed\\\":\\\"&lt;iframe title=&quot;Introducing AI Mode: A New Experiment in Google Search&quot; width=&quot;800&quot; height=&quot;450&quot; src=&quot;https:\\\\\/\\\\\/www.youtube-nocookie.com\\\\\/embed\\\\\/qbqZQFOVfA8?feature=oembed&quot; frameborder=&quot;0&quot; allow=&quot;accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share&quot; referrerpolicy=&quot;strict-origin-when-cross-origin&quot; allowfullscreen&gt;&lt;\\\\\/iframe&gt;\\\"}';<\/script>\t\t\t<\/div>\t\t<\/div>\t\t\n<\/div><\/figure>\n\n\n\n<h2 class=\"wp-block-heading\">Why is this a real upheaval?<\/h2>\n\n\n\n<p>For decades, Google was the <strong>Gateway to the web<\/strong>. Now it's becoming the end of the line itself.<\/p>\n\n\n\n<p>Instead of providing links, Google provides answers. Instead of mediating, it curates. We are familiar with this behaviour from <strong>ChatGPT, Copilot, Perplexity<\/strong> - but not from the number 1 search engine.<\/p>\n\n\n\n<p><strong>Google AI Mode is not an AI feature. It is Google's new identity.<\/strong><\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Comparison: ChatGPT, Copilot, Perplexity vs. Google AI Mode<\/h2>\n\n\n\n<figure class=\"wp-block-table\"><table class=\"has-fixed-layout\"><tbody><tr><td><strong>System<\/strong><\/td><td><strong>Interface<\/strong><\/td><td><strong>Sources?<\/strong><\/td><td><strong>Focus<\/strong><\/td><\/tr><tr><td>ChatGPT<\/td><td>Conversational chat<\/td><td>partial, often vague<\/td><td>Recommendation, counselling<\/td><\/tr><tr><td>Copilot (Bing)<\/td><td>Integrated in Edge<\/td><td>Web + MS data<\/td><td>Assistance + Research<\/td><\/tr><tr><td>Perplexity<\/td><td>Clearly structured<\/td><td>Always linked<\/td><td>Fact-based + explorative<\/td><\/tr><tr><td>Google AI Mode<\/td><td>Complete SERP replacement<\/td><td>selective &amp; dynamic<\/td><td>User loyalty + action<\/td><\/tr><\/tbody><\/table><\/figure>\n\n\n\n<p><strong>Realisation:<\/strong> AI Mode is Google's attempt, <strong>not only to react, but to push ahead<\/strong> and secure its position of power.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">What does this mean for publishers?<\/h2>\n\n\n\n<p>If answers are generated directly in the search <strong>Your content as a raw material<\/strong> for Google's AI. Visibility no longer means: Rank 1, but rather: \"Are you being cited?\" Also read our <a href=\"https:\/\/trackboxx.com\/en\/content-2-0-rethinking-content-new-formats-increasingly-important\/\" data-type=\"post\" data-id=\"4115\">Guide to Content 2.0.<\/a><\/p>\n\n\n\n<h4 class=\"wp-block-heading\"><strong>New rules of the game:<\/strong><\/h4>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>Chunkable content only<\/strong> with clear answers have a chance of being cited<\/li>\n\n\n\n<li>Classic keyword stuffing no longer works<\/li>\n\n\n\n<li>Structured data (Schema.org) with about property is becoming increasingly important<\/li>\n\n\n\n<li><strong>Brand reputation<\/strong> counts: Google trusts established sources more<\/li>\n<\/ul>\n\n\n\n<p>You no longer write texts for readers, but for an editor who turns them into something new - and only mentions you if you seem trustworthy.<\/p>\n\n\n\n<div class=\"wp-block-group has-background is-layout-constrained wp-container-core-group-is-layout-6243f2cc wp-block-group-is-layout-constrained\" style=\"background-color:#abb7c224;margin-top:40px;margin-bottom:40px;padding-top:40px;padding-right:40px;padding-bottom:40px;padding-left:40px\">\n<p><strong>Loss of Google users due to AI search?<\/strong><\/p>\n\n\n\n<p>According to a study by <strong>OneLittleWeb<\/strong> is the use of chatbots to <strong>80.9 %<\/strong> compared to the previous year. Nevertheless, chatbots currently only account for around <strong>3 %<\/strong> of all web traffic - Google is still dominant with 34 times more traffic.<br><br>A survey by <strong>Bain &amp; Company<\/strong> shows once again that around <strong>80 % of the users<\/strong> at least with <strong>40 % of your search queries<\/strong> rely on AI summaries. As a result <strong>15-25 % of organic traffic<\/strong> lost.<br><br>Statistics agree: <strong>60 % of all searches today end without a click<\/strong>because AI answers provide enough - according to Forbes.<\/p>\n\n\n\n<p><strong>Conclusion:<\/strong> Google is not yet losing masses of users, but the <strong>Click rate<\/strong> decreases significantly - <strong>Traffic losses of 15 to 25 % are already a reality.<\/strong> These are clear alarm signals for publishers.<\/p>\n<\/div>\n\n\n\n<h2 class=\"wp-block-heading\">How to prepare for AI mode<\/h2>\n\n\n\n<h3 class=\"wp-block-heading\">\u2705 1. make content AI-citable<\/h3>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Answer precisely, directly under the subheading<\/li>\n\n\n\n<li>Write micro-answers (H2 + 3-4 lines)<\/li>\n\n\n\n<li>Use semantically strong terms (instead of vague empty phrases)<\/li>\n<\/ul>\n\n\n\n<h3 class=\"wp-block-heading\">\u2705 2. clever use of Schema.org<\/h3>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Use about, mainEntity and author<\/li>\n\n\n\n<li>Highlight products, FAQs, reviews - but don't over-optimise<\/li>\n<\/ul>\n\n\n\n<h3 class=\"wp-block-heading\">\u2705 3. Exude authority<\/h3>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Own studies, opinions, practical examples<\/li>\n\n\n\n<li>High mention density in social media &amp; on specialised portals<\/li>\n\n\n\n<li>Clear brand identity (e.g. consistent author profiles)<\/li>\n<\/ul>\n\n\n\n<h3 class=\"wp-block-heading\">\u2705 4. think multi-format<\/h3>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Videos, audio, slide decks - Google loves multimodality<\/li>\n\n\n\n<li>Especially with e-commerce: <strong>Provide product data in a structured way<\/strong> (Feeds, Markup)<\/li>\n<\/ul>\n\n\n\n<h2 class=\"wp-block-heading\">Conclusion: Google AI Mode is the new standard in the making<\/h2>\n\n\n\n<p>Imagine you had never been on your website, but had seen all your information directly in the Google window. Welcome to the future.<\/p>\n\n\n\n<p>For publishers, this means that anyone who only writes content for rankings will become invisible. Those who write content <strong>for machines, people and brands<\/strong> becomes relevant.<\/p>\n\n\n\n<p>Google AI Mode is not the end of SEO. But it is the end of SEO as we knew it.<\/p>\n\n\n\n<p>Read more:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><a href=\"https:\/\/trackboxx.com\/en\/ki-seo-visible-despite-and-in-ai\/\" data-type=\"post\" data-id=\"4120\">AI SEO - Visible despite (and in) AI answers<\/a><\/li>\n\n\n\n<li><a href=\"https:\/\/trackboxx.com\/wp-content\/uploads\/2025\/06\/KI-SEO-Sichtbar-werden-in-AI-Antworten-von-ChatGPT-Gemini-Copolit-1.png\" data-type=\"attachment\" data-id=\"4136\">ChatGPT SEO - Ensure visibility within the AI<\/a><\/li>\n\n\n\n<li><a href=\"https:\/\/trackboxx.com\/en\/zero-click-searches-the-future-of-visibility\/\" data-type=\"link\" data-id=\"https:\/\/trackboxx.com\/zero-click-searches-zukunft-der-sichtbarkeit\/\">Zero-click searches and AI: the future of visibility<\/a><\/li>\n\n\n\n<li><a href=\"https:\/\/trackboxx.com\/en\/how-chatgpt-is-revolutionising-online-shopping-and-more\/\" data-type=\"link\" data-id=\"https:\/\/trackboxx.com\/wie-chatgpt-online-shopping-und-mehr-revolutioniert\/\">How ChatGPT is revolutionising online shopping<\/a><\/li>\n<\/ul>\n\n\n\n<p><\/p>","protected":false},"excerpt":{"rendered":"<p>ChatGPT und Co haben Google wehgetan. Jetzt schaltet der Gigant in den Angriffsmodus. Stell dir vor, du gehst in dein Lieblingsrestaurant, aber statt der Speisekarte legt dir der Kellner direkt dein Lieblingsgericht hin. Kein Scrollen, kein Entscheiden, keine zehn Men\u00fcs zur Auswahl. Willkommen im Zeitalter der &#8222;Antwort statt Auswahl&#8220;. Google hat genau das erkannt und [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":4143,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[1,66,56,71,55,52],"tags":[],"class_list":["post-4141","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-blogboxx","category-branding-markenkommunikation","category-content-marketing","category-ki","category-seo","category-sichtbarkeit-reichweite"],"acf":[],"_links":{"self":[{"href":"https:\/\/trackboxx.com\/en\/wp-json\/wp\/v2\/posts\/4141","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/trackboxx.com\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/trackboxx.com\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/trackboxx.com\/en\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/trackboxx.com\/en\/wp-json\/wp\/v2\/comments?post=4141"}],"version-history":[{"count":0,"href":"https:\/\/trackboxx.com\/en\/wp-json\/wp\/v2\/posts\/4141\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/trackboxx.com\/en\/wp-json\/wp\/v2\/media\/4143"}],"wp:attachment":[{"href":"https:\/\/trackboxx.com\/en\/wp-json\/wp\/v2\/media?parent=4141"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/trackboxx.com\/en\/wp-json\/wp\/v2\/categories?post=4141"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/trackboxx.com\/en\/wp-json\/wp\/v2\/tags?post=4141"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}