{"id":4280,"date":"2025-08-22T17:04:19","date_gmt":"2025-08-22T15:04:19","guid":{"rendered":"https:\/\/trackboxx.com\/?p=4280"},"modified":"2025-12-07T14:47:58","modified_gmt":"2025-12-07T13:47:58","slug":"why-90-of-the-saas-founders-approach-content-marketing-the-wrong-way-the-5-level-correction","status":"publish","type":"post","link":"https:\/\/trackboxx.com\/en\/warum-90-der-saas-gruender-content-marketing-falsch-angehen-die-5-ebenen-korrektur\/","title":{"rendered":"Why 90% of SaaS founders approach content marketing the wrong way (+ the 5-level correction)"},"content":{"rendered":"

Many founders are familiar with this: hours of work on blog articles, countless campaign ideas - and in the end the hoped-for customer growth doesn't materialise. <\/p>\n\n\n\n

The reason is often simple: Lack of strategy<\/strong>.
Instead of publishing content haphazardly, it is worth publishing content along the 5 levels of customer awareness<\/strong> (after Eugene Schwartz, Breakthrough Advertising<\/em>).<\/p>\n\n\n\n

This method is a game changer - especially for SaaS start-ups that want to grow efficiently.<\/p>\n\n\n\n

<\/p>\n\n\n\n

The 5 levels of customer awareness<\/h2>\n\n\n\n
Level<\/th>Customer status<\/th>Suitable content \/ examples<\/th><\/tr><\/thead>
Unaware<\/strong><\/td>Users are not aware of the problem<\/td>\"How do I become a better salesperson?\" \/ \"Tips for more business success\"<\/td><\/tr>
Problem Aware<\/strong><\/td>Users realise that they have a problem<\/td>\"How do I organise my leads?\" \/ \"5 tips for closing more sales\"<\/td><\/tr>
Solution Aware<\/strong><\/td>Users know that software solutions are available<\/td>\"Top 5 CRM systems\" \/ \"The best affordable CRMs\"<\/td><\/tr>
Product Aware<\/strong><\/td>Users know your product, but are still comparing<\/td>\"Bump vs. Salesforce\" \/ \"Alternatives to HubSpot\"<\/td><\/tr>
Most Aware<\/strong><\/td>Experts & consultants who know the market very well<\/td>Partner programmes, integration guides, in-depth features<\/td><\/tr><\/tbody><\/table><\/figure>\n\n\n\n
\"\"<\/figure>\n\n\n\n

Where founders should start<\/h2>\n\n\n\n

One of the most important findings:
Start in the \"Solution Aware\" and \"Product Aware\" area.<\/strong><\/p>\n\n\n\n

Why?<\/p>\n\n\n\n

    \n
  • Here you will meet people who Ready to buy<\/strong> are.<\/li>\n\n\n\n
  • These customers have already understood that they need a solution - they are just looking for the right provider.<\/li>\n\n\n\n
  • Content such as \"Alternative to HubSpot\" or \"Bump vs. Salesforce\" has a direct impact on decision-making.<\/li>\n<\/ul>\n\n\n\n

    Typical content formats for the start:<\/h3>\n\n\n\n
      \n
    • Comparison article (\"CRM X vs. CRM Y\")<\/li>\n\n\n\n
    • Alternatives pages (\"The 7 best alternatives to Salesforce\")<\/li>\n\n\n\n
    • List article (\"Top 10 CRMs for small businesses\")<\/li>\n\n\n\n
    • Product detail content (\"Integration with Zapier\", \"CRM for the construction industry\")<\/li>\n<\/ul>\n\n\n\n

      <\/p>\n\n\n\n

      Common mistake: Starting too early at the top of the funnel<\/h2>\n\n\n\n

      At the beginning, many founders invest in \"Unaware\" content<\/strong>very general articles such as \"How do I become a better salesperson?\".
      Problem: These users are not yet ready to buy<\/strong> - and the conversion time can take months or years.<\/p>\n\n\n\n

      If you want results quickly, you need content that Close to the purchase decision<\/strong> lie.<\/p>\n\n\n\n

      <\/p>\n\n\n\n

      Content marketing is not a sprint<\/h2>\n\n\n\n

      Another key factor: Timing<\/strong>.<\/p>\n\n\n\n

        \n
      • Content marketing often only becomes apparent after 5-8 months<\/strong> Effect.<\/li>\n\n\n\n
      • If you don't yet have 10 customers, you should stay away from content marketing - it distracts from more short-term measures such as cold outreach or personal conversations.<\/li>\n<\/ul>\n\n\n\n

        <\/p>\n\n\n\n

        Practical relevance: Measuring content with Trackboxx<\/h2>\n\n\n\n

        A content strategy only unfolds its full effect when it is also measurable<\/strong> is made. This is exactly where an analytics tool like trackboxx<\/strong> into play:<\/p>\n\n\n\n

          \n
        • Analyse bounce rate:<\/strong> How many users bounce immediately after the first article? \u2192 Shows whether content is reaching the right target group.<\/li>\n\n\n\n
        • Measure Time on Page:<\/strong> Do readers linger on your \"Solution Aware\" article or do they leave early? \u2192 Signal for relevance.<\/li>\n\n\n\n
        • Conversion Tracking:<\/strong> Which articles generate the most demo registrations, newsletter subscriptions or trial access?<\/li>\n\n\n\n
        • Understanding the customer journey:<\/strong> What content do users start with and which articles turn them into customers?<\/li>\n<\/ul>\n\n\n\n

          Tip: Incorporate call-to-actions (e.g. \"Request demo now\") directly into your content pieces and track the effect.<\/p>\n\n\n\n

          <\/p>\n\n\n\n

          Comparison: Content marketing vs. paid ads<\/h2>\n\n\n\n
          Criterion<\/th>Content Marketing<\/th>Paid Ads<\/th><\/tr><\/thead>
          Costs<\/strong><\/td>Initial investment, favourable in the long term<\/td>Immediate costs per click\/impression<\/td><\/tr>
          Effect<\/strong><\/td>Long-term traffic & leads<\/td>Short-term, as long as budget runs<\/td><\/tr>
          Trust<\/strong><\/td>High credibility through expertise<\/td>Less trust because of advertising<\/td><\/tr>
          Measurability<\/strong><\/td>KPIs such as CTR, bounce rate, conversions<\/td>Very precise via ads dashboards<\/td><\/tr>
          Sustainability<\/strong><\/td>Evergreen content generates years of traffic<\/td>Stops as soon as budget ends
          <\/td><\/tr><\/tbody><\/table><\/figure>\n\n\n\n

          Conclusion & own recommendation<\/h2>\n\n\n\n

          Content marketing only works if it strategically along the customer awareness<\/strong> is used.
          Founders should start where users shortly before the purchase decision<\/strong> stand - with Solution Aware<\/strong> and Product Aware<\/strong>.<\/p>\n\n\n\n

          But theory alone is not enough:<\/p>\n\n\n\n

            \n
          • Set clear KPIs<\/strong> (conversions, time on page, CTR).<\/li>\n\n\n\n
          • Use analytics tools such as trackboxx<\/strong>to evaluate and adapt content on an ongoing basis.<\/li>\n\n\n\n
          • Combine content & paid ads<\/strong>to combine short-term reach and long-term growth.<\/li>\n<\/ul>\n\n\n\n

            Content marketing is not only becoming Traffic suppliers<\/strong>but to the sustainable growth engine<\/strong> for your startup.<\/p>\n\n\n\n

            Frequently asked questions (FAQ) about content marketing and the 5 levels of customer awareness<\/h2>\n\n\n
            \n
            \n
            \n

            What are the 5 levels of customer awareness in content marketing?<\/h3>\n
            \n\n

            The 5 levels are Unaware, Problem Aware, Solution Aware, Product Aware<\/em> and Most Aware<\/em>. They describe how far a potential customer is in their decision-making process - from complete ignorance to willingness to buy.<\/p>\n\n<\/div>\n<\/div>\n

            \n

            Which level should I address first with content marketing?<\/h3>\n
            \n\n

            For SaaS start-ups in particular, it pays to work with Solution Aware<\/em> and Product Aware<\/em> as these users actively search for a solution and therefore convert faster.<\/p>\n\n<\/div>\n<\/div>\n

            \n

            Why is \"Unaware\" content often not effective?<\/h3>\n
            \n\n

            Because the target group has not yet recognised a specific problem here. Such content may generate reach, but usually no short-term conversions.<\/p>\n\n<\/div>\n<\/div>\n

            \n

            How can I measure the success of my content strategy?<\/h3>\n
            \n\n

            With tools like trackboxx<\/strong> metrics such as Time on Page<\/em>, Bounce rate<\/em> and Conversions<\/em> track. This allows you to recognise which content is generating leads and which should be adapted.<\/p>\n\n<\/div>\n<\/div>\n

            \n

            How long does it take for content marketing to show results?<\/h3>\n
            \n\n

            As a rule between 5 and 8 months<\/strong>until measurable ROI materialises. This is why founders should also rely on faster acquisition methods such as ads or outbound in the initial phase.<\/p>\n\n<\/div>\n<\/div>\n<\/div>\n<\/div>","protected":false},"excerpt":{"rendered":"

            Viele Gr\u00fcnder kennen das: Stundenlange Arbeit an Blogartikeln, unz\u00e4hlige Kampagnenideen \u2013 und am Ende bleibt der erhoffte Kundenzuwachs aus. Der Grund ist oft simpel: fehlende Strategie.Statt planlos Inhalte zu ver\u00f6ffentlichen, lohnt es sich, Content entlang der 5 Ebenen der Kundenbewusstheit (nach Eugene Schwartz, Breakthrough Advertising) zu entwickeln. Diese Methode ist ein Gamechanger \u2013 vor allem […]<\/p>\n","protected":false},"author":1,"featured_media":4281,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[1,66,56,52],"tags":[],"class_list":["post-4280","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-blogboxx","category-branding-markenkommunikation","category-content-marketing","category-sichtbarkeit-reichweite"],"acf":[],"_links":{"self":[{"href":"https:\/\/trackboxx.com\/en\/wp-json\/wp\/v2\/posts\/4280","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/trackboxx.com\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/trackboxx.com\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/trackboxx.com\/en\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/trackboxx.com\/en\/wp-json\/wp\/v2\/comments?post=4280"}],"version-history":[{"count":2,"href":"https:\/\/trackboxx.com\/en\/wp-json\/wp\/v2\/posts\/4280\/revisions"}],"predecessor-version":[{"id":4619,"href":"https:\/\/trackboxx.com\/en\/wp-json\/wp\/v2\/posts\/4280\/revisions\/4619"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/trackboxx.com\/en\/wp-json\/wp\/v2\/media\/4281"}],"wp:attachment":[{"href":"https:\/\/trackboxx.com\/en\/wp-json\/wp\/v2\/media?parent=4280"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/trackboxx.com\/en\/wp-json\/wp\/v2\/categories?post=4280"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/trackboxx.com\/en\/wp-json\/wp\/v2\/tags?post=4280"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}