{"id":4869,"date":"2026-03-05T14:19:27","date_gmt":"2026-03-05T13:19:27","guid":{"rendered":"https:\/\/trackboxx.com\/?p=4869"},"modified":"2026-05-14T00:31:45","modified_gmt":"2026-05-13T22:31:45","slug":"new-shopping-basket-abandonment-analysis-published-in-trackboxx","status":"publish","type":"post","link":"https:\/\/trackboxx.com\/en\/neue-warenkorbabbruch-analyse-in-trackboxx-veroeffentlicht\/","title":{"rendered":"New cart abandonment analysis now available in Trackboxx"},"content":{"rendered":"

In ecommerce, small details often determine whether a visitor completes a purchase or leaves the store. Our latest Trackboxx update focuses on exactly that: the cart abandonment analysis page<\/strong> has been completely redesigned and now provides much deeper insight into the checkout process.<\/p>\n\n\n\n

The new version does more than show how many carts are abandoned<\/strong>; above all, it reveals why shoppers leave and where they drop out of the purchase journey<\/strong>.<\/p>\n\n\n\n

The checkout funnel at a glance<\/h2>\n\n\n\n

A central element of the new page is the checkout funnel analysis<\/strong>. It visualises every step of the customer journey:<\/p>\n\n\n\n

Product view \u2192 Cart \u2192 Checkout \u2192 Order<\/p>\n\n\n\n

You can immediately see where visitors are most likely to drop out. Store owners can then investigate whether the cart, checkout flow or a technical issue is causing the problem.<\/p>\n\n\n\n

Analysis by traffic source<\/h2>\n\n\n\n

The new version also shows which channels abandoned carts come from<\/strong>.<\/p>\n\n\n\n

Trackboxx breaks this down into:<\/p>\n\n\n\n

    \n
  • Abandoned carts from search traffic<\/li>\n\n\n\n
  • Direct traffic<\/li>\n\n\n\n
  • Social media visitors<\/li>\n\n\n\n
  • Referral traffic<\/li>\n\n\n\n
  • AI traffic<\/li>\n<\/ul>\n\n\n\n

    It also calculates lost revenue by source<\/strong>. This quickly reveals which channels account for the greatest potential loss in revenue.<\/p>\n\n\n\n

    Device and browser analysis<\/h2>\n\n\n\n

    Another important component of the new analysis is the Analysis by devices and browsers<\/strong>.<\/p>\n\n\n\n

    If cart abandonment is unusually high for a particular browser or device, this may indicate Technical problems in the checkout<\/strong> . This gives store owners useful clues for targeted improvements.<\/p>\n\n\n\n

    Geographical insights<\/h2>\n\n\n\n

    Geographical data was also integrated. The new analysis shows, the countries where carts are abandoned most frequently<\/strong> and how much revenue is lost as a result.<\/p>\n\n\n\n

    This information can help with the evaluation of international campaigns or shipping options, for example.<\/p>\n\n\n\n

    Heatmap: When carts are abandoned<\/h2>\n\n\n\n

    Another new feature is a Heatmap by time and day of the week<\/strong>. It shows when carts are most often abandoned.<\/p>\n\n\n\n

    This helps reveal patterns such as:<\/p>\n\n\n\n

      \n
    • peak periods with a high number of abandoned carts<\/li>\n\n\n\n
    • unusual spikes in abandonment<\/li>\n\n\n\n
    • Differences between weekdays<\/li>\n<\/ul>\n\n\n\n

      More transparency throughout the checkout process<\/h2>\n\n\n\n

      Trackboxx has one clear goal with the new cart abandonment analysis: to create more transparency throughout the purchase process<\/strong>.<\/p>\n\n\n\n

      Store owners gain a much clearer view of the checkout funnel and can pinpoint opportunities for improvement\u2014whether in the design, the technology or the ordering process.<\/p>\n\n\n\n

      The new analysis is now available in the dashboard under:<\/p>\n\n\n\n

      E-commerce \u2192 Cart abandonment<\/strong><\/p>","protected":false},"excerpt":{"rendered":"

      Im E-Commerce entscheiden oft kleine Details dar\u00fcber, ob ein Besucher einen Kauf abschlie\u00dft oder den Shop wieder verl\u00e4sst. Genau hier setzt unser neuestes Trackboxx-Update an: Die Seite zur Analyse von Warenkorbabbr\u00fcchen wurde komplett \u00fcberarbeitet und bietet jetzt deutlich tiefere Einblicke in den Checkout-Prozess. Ziel der neuen Version ist es, nicht nur zu zeigen, wie viele […]<\/p>\n","protected":false},"author":1,"featured_media":4870,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[25],"tags":[],"class_list":["post-4869","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-news"],"acf":[],"_links":{"self":[{"href":"https:\/\/trackboxx.com\/en\/wp-json\/wp\/v2\/posts\/4869","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/trackboxx.com\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/trackboxx.com\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/trackboxx.com\/en\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/trackboxx.com\/en\/wp-json\/wp\/v2\/comments?post=4869"}],"version-history":[{"count":0,"href":"https:\/\/trackboxx.com\/en\/wp-json\/wp\/v2\/posts\/4869\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/trackboxx.com\/en\/wp-json\/wp\/v2\/media\/4870"}],"wp:attachment":[{"href":"https:\/\/trackboxx.com\/en\/wp-json\/wp\/v2\/media?parent=4869"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/trackboxx.com\/en\/wp-json\/wp\/v2\/categories?post=4869"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/trackboxx.com\/en\/wp-json\/wp\/v2\/tags?post=4869"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}