{"id":3827,"date":"2025-04-23T13:06:28","date_gmt":"2025-04-23T11:06:28","guid":{"rendered":"https:\/\/trackboxx.com\/?post_type=glossar&#038;p=3827"},"modified":"2025-04-23T13:06:28","modified_gmt":"2025-04-23T11:06:28","slug":"llamada-a-la-accion-cta","status":"publish","type":"glossar","link":"https:\/\/trackboxx.com\/es\/glossar\/call-to-action-cta\/","title":{"rendered":"Llamada a la acci\u00f3n (CTA)"},"content":{"rendered":"<p class=\"wp-block-paragraph\">Una llamada a la acci\u00f3n invita al visitante a dar un paso concreto en una web o en un anuncio\u2014por ejemplo, \u00abComprar ahora\u00bb, \u00abM\u00e1s informaci\u00f3n\u00bb o \u00abSuscribirse al bolet\u00edn\u00bb.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Las CTA est\u00e1n pensadas para guiar a los usuarios hacia una <strong><a href=\"https:\/\/trackboxx.com\/es\/glosario\/conversion\/\" data-type=\"glossar\" data-id=\"3825\">Conversi\u00f3n<\/a><\/strong> y son una pieza clave del recorrido del usuario. Aparecen en botones, enlaces y banners y desempe\u00f1an un papel importante en la optimizaci\u00f3n de la <strong>Tasa de conversi\u00f3n<\/strong>.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Una CTA bien situada\u2014adaptada al p\u00fablico y al contenido de la p\u00e1gina\u2014aumenta la interacci\u00f3n y puede convertir una visita en una acci\u00f3n.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">T\u00e9rminos relacionados: landing page, <a href=\"https:\/\/trackboxx.com\/es\/glosario\/sesion\/\" data-type=\"glossar\" data-id=\"3823\">Sesi\u00f3n<\/a><\/p>","protected":false},"featured_media":0,"template":"","categories":[],"tags":[],"class_list":["post-3827","glossar","type-glossar","status-publish","hentry"],"acf":[],"_links":{"self":[{"href":"https:\/\/trackboxx.com\/es\/wp-json\/wp\/v2\/glossar\/3827","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/trackboxx.com\/es\/wp-json\/wp\/v2\/glossar"}],"about":[{"href":"https:\/\/trackboxx.com\/es\/wp-json\/wp\/v2\/types\/glossar"}],"version-history":[{"count":0,"href":"https:\/\/trackboxx.com\/es\/wp-json\/wp\/v2\/glossar\/3827\/revisions"}],"wp:attachment":[{"href":"https:\/\/trackboxx.com\/es\/wp-json\/wp\/v2\/media?parent=3827"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/trackboxx.com\/es\/wp-json\/wp\/v2\/categories?post=3827"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/trackboxx.com\/es\/wp-json\/wp\/v2\/tags?post=3827"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}