{"id":3896,"date":"2025-04-30T08:58:35","date_gmt":"2025-04-30T06:58:35","guid":{"rendered":"https:\/\/trackboxx.com\/?post_type=glossar&#038;p=3896"},"modified":"2025-04-30T08:58:35","modified_gmt":"2025-04-30T06:58:35","slug":"retageting","status":"publish","type":"glossar","link":"https:\/\/trackboxx.com\/es\/glossar\/retagergeting\/","title":{"rendered":"Retagergeting"},"content":{"rendered":"<p>Retargeting es un t\u00e9rmino que a menudo se utiliza como sin\u00f3nimo de <a href=\"https:\/\/trackboxx.com\/es\/glosario\/remarketing\/\" data-type=\"glossar\" data-id=\"3894\">Remarketing<\/a> Sin embargo, en sentido estricto, se refiere espec\u00edficamente a la <strong>Realizaci\u00f3n t\u00e9cnica<\/strong> retargeting de usuarios a trav\u00e9s de redes publicitarias.<\/p>\n\n\n\n<p>Mientras que el remarketing suele describir la parte estrat\u00e9gica, el retargeting se refiere a la parte estrat\u00e9gica. <strong>mecanismo pr\u00e1ctico<\/strong>donde, por ejemplo, la meta <a href=\"https:\/\/trackboxx.com\/es\/glosario\/pixel\/\" data-type=\"glossar\" data-id=\"3892\">P\u00edxel<\/a> o Google Ads Remarketing <a href=\"https:\/\/trackboxx.com\/es\/glosario\/dia\/\" data-type=\"glossar\" data-id=\"3882\">D\u00eda<\/a> se puede identificar a los usuarios adecuados y enviarles publicidad.<\/p>\n\n\n\n<p>En este caso tambi\u00e9n se aplica lo siguiente: La base suele ser <a href=\"https:\/\/trackboxx.com\/es\/glosario\/seguimiento-del-cliente\/\" data-type=\"glossar\" data-id=\"3879\">Seguimiento del cliente<\/a>complementado con listas de audiencia y <a href=\"https:\/\/trackboxx.com\/es\/glosario\/conversion\/\" data-type=\"glossar\" data-id=\"3825\">Conversi\u00f3n<\/a>-Objetivos.<\/p>","protected":false},"featured_media":0,"template":"","categories":[],"tags":[],"class_list":["post-3896","glossar","type-glossar","status-publish","hentry"],"acf":[],"_links":{"self":[{"href":"https:\/\/trackboxx.com\/es\/wp-json\/wp\/v2\/glossar\/3896","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/trackboxx.com\/es\/wp-json\/wp\/v2\/glossar"}],"about":[{"href":"https:\/\/trackboxx.com\/es\/wp-json\/wp\/v2\/types\/glossar"}],"version-history":[{"count":0,"href":"https:\/\/trackboxx.com\/es\/wp-json\/wp\/v2\/glossar\/3896\/revisions"}],"wp:attachment":[{"href":"https:\/\/trackboxx.com\/es\/wp-json\/wp\/v2\/media?parent=3896"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/trackboxx.com\/es\/wp-json\/wp\/v2\/categories?post=3896"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/trackboxx.com\/es\/wp-json\/wp\/v2\/tags?post=3896"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}