{"id":3896,"date":"2025-04-30T08:58:35","date_gmt":"2025-04-30T06:58:35","guid":{"rendered":"https:\/\/trackboxx.com\/?post_type=glossar&#038;p=3896"},"modified":"2025-04-30T08:58:35","modified_gmt":"2025-04-30T06:58:35","slug":"retageting","status":"publish","type":"glossar","link":"https:\/\/trackboxx.com\/es\/glossar\/retagergeting\/","title":{"rendered":"Retargeting"},"content":{"rendered":"<p class=\"wp-block-paragraph\">El t\u00e9rmino retargeting suele utilizarse como sin\u00f3nimo de <a href=\"https:\/\/trackboxx.com\/es\/glosario\/remarketing\/\" data-type=\"glossar\" data-id=\"3894\">Remarketing<\/a> . Sin embargo, en sentido estricto se refiere a la <strong>implementaci\u00f3n t\u00e9cnica<\/strong> con la que se vuelve a llegar a los usuarios a trav\u00e9s de redes publicitarias.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Mientras que el remarketing describe principalmente la estrategia, el retargeting se refiere al <strong>mecanismo pr\u00e1ctico<\/strong>que utiliza, por ejemplo, el <a href=\"https:\/\/trackboxx.com\/es\/glosario\/pixel\/\" data-type=\"glossar\" data-id=\"3892\">P\u00edxel<\/a> de Meta o una <a href=\"https:\/\/trackboxx.com\/es\/glosario\/dia\/\" data-type=\"glossar\" data-id=\"3882\">etiqueta<\/a> de remarketing de Google Ads para identificar a los usuarios adecuados y mostrarles anuncios segmentados.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Tambi\u00e9n en este caso, la base suele ser el <a href=\"https:\/\/trackboxx.com\/es\/glosario\/seguimiento-del-cliente\/\" data-type=\"glossar\" data-id=\"3879\">seguimiento del lado del cliente<\/a>combinado con listas de audiencia y objetivos de <a href=\"https:\/\/trackboxx.com\/es\/glosario\/conversion\/\" data-type=\"glossar\" data-id=\"3825\">Conversi\u00f3n<\/a>.<\/p>","protected":false},"featured_media":0,"template":"","categories":[],"tags":[],"class_list":["post-3896","glossar","type-glossar","status-publish","hentry"],"acf":[],"_links":{"self":[{"href":"https:\/\/trackboxx.com\/es\/wp-json\/wp\/v2\/glossar\/3896","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/trackboxx.com\/es\/wp-json\/wp\/v2\/glossar"}],"about":[{"href":"https:\/\/trackboxx.com\/es\/wp-json\/wp\/v2\/types\/glossar"}],"version-history":[{"count":0,"href":"https:\/\/trackboxx.com\/es\/wp-json\/wp\/v2\/glossar\/3896\/revisions"}],"wp:attachment":[{"href":"https:\/\/trackboxx.com\/es\/wp-json\/wp\/v2\/media?parent=3896"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/trackboxx.com\/es\/wp-json\/wp\/v2\/categories?post=3896"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/trackboxx.com\/es\/wp-json\/wp\/v2\/tags?post=3896"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}