{"id":1965,"date":"2024-04-18T20:44:18","date_gmt":"2024-04-18T18:44:18","guid":{"rendered":"https:\/\/trackboxx.com\/?p=1965"},"modified":"2025-03-17T16:30:39","modified_gmt":"2025-03-17T15:30:39","slug":"que-son-las-cookies-y-cuales-son-las-diferencias","status":"publish","type":"post","link":"https:\/\/trackboxx.com\/es\/was-sind-cookies-und-welche-unterschiede-gibt-es\/","title":{"rendered":"\u00bfQu\u00e9 son las cookies y cu\u00e1les son las diferencias?"},"content":{"rendered":"<p>Cookies buenas, cookies malas, cookies necesarias e innecesarias: \u00e9stas no son en absoluto las \u00fanicas caracter\u00edsticas distintivas. En primer lugar, se distingue entre cookies de origen y cookies de terceros. Las cookies de terceros son un t\u00e9rmino menos com\u00fan, pero queremos echarles un vistazo de todos modos. Adem\u00e1s de una explicaci\u00f3n de las diferencias m\u00e1s importantes, tambi\u00e9n examinaremos otros t\u00e9rminos.<\/p>\n\n\n\n<div class=\"wp-block-stackable-icon-box stk-block-icon-box stk-block stk-40b050d stk-block-background\" data-v=\"2\" data-block-id=\"40b050d\"><style>.stk-40b050d{border-top-left-radius:1px !important;border-top-right-radius:1px !important;border-bottom-right-radius:1px !important;border-bottom-left-radius:1px !important;overflow:hidden !important;box-shadow:none !important;border-style:solid !important;border-color:#cecece !important}<\/style><div class=\"stk-block-content stk-inner-blocks stk-block-icon-box__content stk-container stk-40b050d-container stk--no-background stk--no-padding\">\n<div class=\"wp-block-stackable-icon-label stk-block-icon-label stk-block stk-83d1557\" data-block-id=\"83d1557\"><style>.stk-83d1557{margin-bottom:0px !important}<\/style><div class=\"stk-row stk-inner-blocks stk-block-content\">\n<div class=\"wp-block-stackable-icon stk-block-icon has-text-align-left stk-block stk-b08ea4a\" data-block-id=\"b08ea4a\"><style>.stk-b08ea4a .stk--svg-wrapper .stk--inner-svg svg:last-child,.stk-b08ea4a .stk--svg-wrapper .stk--inner-svg svg:last-child :is(g,path,rect,polygon,ellipse){fill:#eb267d !important}<\/style><span class=\"stk--svg-wrapper\"><div class=\"stk--inner-svg\"><svg style=\"height:0;width:0\"><defs><lineargradient id=\"linear-gradient-b08ea4a\" x1=\"0\" x2=\"100%\" y1=\"0\" y2=\"0\"><stop offset=\"0%\" style=\"stop-opacity:1;stop-color:var(--linear-gradient-b-08-ea-4-a-color-1)\"><\/stop><stop offset=\"100%\" style=\"stop-opacity:1;stop-color:var(--linear-gradient-b-08-ea-4-a-color-2)\"><\/stop><\/lineargradient><\/defs><\/svg><svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" viewbox=\"0 0 512 512\" aria-hidden=\"true\" width=\"32\" height=\"32\"><path d=\"M256 512A256 256 0 1 0 256 0a256 256 0 1 0 0 512zM216 336h24V272H216c-13.3 0-24-10.7-24-24s10.7-24 24-24h48c13.3 0 24 10.7 24 24v88h8c13.3 0 24 10.7 24 24s-10.7 24-24 24H216c-13.3 0-24-10.7-24-24s10.7-24 24-24zm40-208a32 32 0 1 1 0 64 32 32 0 1 1 0-64z\"><\/path><\/svg><\/div><\/span><\/div>\n\n\n\n<div class=\"wp-block-stackable-heading stk-block-heading stk-block-heading--v2 stk-block stk-f2ecf02\" id=\"was-sind-cookies-uberhaupt\" data-block-id=\"f2ecf02\"><h4 class=\"stk-block-heading__text\">\u00bfQu\u00e9 son las galletas?<\/h4><\/div>\n<\/div><\/div>\n\n\n\n<p>En el entorno digital, el t\u00e9rmino \"galleta\" describe un archivo de texto (cookie HTTP) que suele almacenarse en el navegador cuando alguien visita un sitio web. La cookie se genera a trav\u00e9s de Javascript (en el navegador) o se transmite desde el servidor al navegador. Sin embargo, no todas las cookies son iguales: existen distintos tipos de estos archivos, que pueden tener finalidades diferentes.<\/p>\n\n\n\n<p>Para entendernos: los t\u00e9rminos casi siempre se solapan o complementan. Por ejemplo, una cookie de sesi\u00f3n puede ser tanto una cookie necesaria como una cookie funcional. Sin embargo, en aras de la claridad, queremos enumerar y describir los tipos de cookies y los t\u00e9rminos individualmente.<\/p>\n<\/div><\/div>\n\n\n\n<h2 class=\"wp-block-heading\">Cookies propias y de terceros: \u00bfCu\u00e1l es la diferencia?<\/h2>\n\n\n\n<p>Que sea una cookie de origen o de terceros depende de qui\u00e9n (qu\u00e9 sitio web\/dominio) coloca la cookie:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>A&nbsp;<strong>Cookie de origen<\/strong>&nbsp;s\u00f3lo es generada \/ almacenada por el dominio visitado. Por lo tanto, pueden ser cookies de sesi\u00f3n funcionales, por ejemplo.<\/li>\n\n\n\n<li><strong>Cookies de terceros<\/strong>&nbsp;son generadas y analizadas por otro sitio web. Por lo general, se trata de cookies de seguimiento y publicitarias no esenciales. Indirecta o directamente, los datos est\u00e1n a disposici\u00f3n de los socios del segundo proveedor. Sin embargo, estas cookies no son peligrosas.<\/li>\n<\/ul>\n\n\n\n<p>Si est\u00e1 buscando un software de seguimiento que tambi\u00e9n funcione sin cookies, haga clic aqu\u00ed ? para obtener una visi\u00f3n general de <a href=\"https:\/\/trackboxx.com\/es\/alternativas-a-google-analytics\/\">las mejores alternativas a Google Analytics<\/a><\/p>\n\n\n\n<h2 class=\"wp-block-heading\">\u00bfExisten cookies de terceros?<\/h2>\n\n\n\n<p>En&nbsp;<strong>Cookie de segunda parte<\/strong>&nbsp;Las cookies que son instaladas por un segundo dominio pero cuyos datos rastreados no est\u00e1n disponibles para un tercero podr\u00edan denominarse cookies de origen. En este contexto, tambi\u00e9n se habla de cookies de origen,&nbsp;<strong>Datos de segundos y terceros<\/strong>&nbsp;.<\/p>\n\n\n\n<div class=\"wp-block-stackable-icon-box stk-block-icon-box stk-block stk-2cd03f9 stk-block-background\" data-v=\"2\" data-block-id=\"2cd03f9\"><style>.stk-2cd03f9{border-top-left-radius:1px !important;border-top-right-radius:1px !important;border-bottom-right-radius:1px !important;border-bottom-left-radius:1px !important;overflow:hidden !important;box-shadow:none !important;border-style:solid !important;border-color:#cecece !important}<\/style><div class=\"stk-block-content stk-inner-blocks stk-block-icon-box__content stk-container stk-2cd03f9-container stk--no-background stk--no-padding\">\n<div class=\"wp-block-stackable-icon-label stk-block-icon-label stk-block stk-1703d2f\" data-block-id=\"1703d2f\"><style>.stk-1703d2f{margin-bottom:0px !important}<\/style><div class=\"stk-row stk-inner-blocks stk-block-content\">\n<div class=\"wp-block-stackable-icon stk-block-icon has-text-align-left stk-block stk-2c65ab3\" data-block-id=\"2c65ab3\"><style>.stk-2c65ab3 .stk--svg-wrapper .stk--inner-svg svg:last-child,.stk-2c65ab3 .stk--svg-wrapper .stk--inner-svg svg:last-child :is(g,path,rect,polygon,ellipse){fill:#eb267d !important}<\/style><span class=\"stk--svg-wrapper\"><div class=\"stk--inner-svg\"><svg style=\"height:0;width:0\"><defs><lineargradient id=\"linear-gradient-2c65ab3\" x1=\"0\" x2=\"100%\" y1=\"0\" y2=\"0\"><stop offset=\"0%\" style=\"stop-opacity:1;stop-color:var(--linear-gradient-2-c-65-ab-3-color-1)\"><\/stop><stop offset=\"100%\" style=\"stop-opacity:1;stop-color:var(--linear-gradient-2-c-65-ab-3-color-2)\"><\/stop><\/lineargradient><\/defs><\/svg><svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" viewbox=\"0 0 512 512\" aria-hidden=\"true\" width=\"32\" height=\"32\"><path d=\"M257.5 27.6c-.8-5.4-4.9-9.8-10.3-10.6v0c-22.1-3.1-44.6 .9-64.4 11.4l-74 39.5C89.1 78.4 73.2 94.9 63.4 115L26.7 190.6c-9.8 20.1-13 42.9-9.1 64.9l14.5 82.8c3.9 22.1 14.6 42.3 30.7 57.9l60.3 58.4c16.1 15.6 36.6 25.6 58.7 28.7l83 11.7c22.1 3.1 44.6-.9 64.4-11.4l74-39.5c19.7-10.5 35.6-27 45.4-47.2l36.7-75.5c9.8-20.1 13-42.9 9.1-64.9v0c-.9-5.3-5.3-9.3-10.6-10.1c-51.5-8.2-92.8-47.1-104.5-97.4c-1.8-7.6-8-13.4-15.7-14.6c-54.6-8.7-97.7-52-106.2-106.8zM208 144a32 32 0 1 1 0 64 32 32 0 1 1 0-64zM144 336a32 32 0 1 1 64 0 32 32 0 1 1 -64 0zm224-64a32 32 0 1 1 0 64 32 32 0 1 1 0-64z\"><\/path><\/svg><\/div><\/span><\/div>\n\n\n\n<div class=\"wp-block-stackable-heading stk-block-heading stk-block-heading--v2 stk-block stk-3a1bb9e\" id=\"notwendige-cookies\" data-block-id=\"3a1bb9e\"><h4 class=\"stk-block-heading__text\">Cookies necesarias<\/h4><\/div>\n<\/div><\/div>\n\n\n\n<p>Las cookies necesarias (esenciales) deben instalarse para garantizar el correcto funcionamiento de un sitio web. En particular, los datos de inicio de sesi\u00f3n y las cestas de la compra se almacenan de este modo.<\/p>\n<\/div><\/div>\n\n\n\n<div class=\"wp-block-stackable-icon-box stk-block-icon-box stk-block stk-d4a9eac stk-block-background\" data-v=\"2\" data-block-id=\"d4a9eac\"><style>.stk-d4a9eac{border-top-left-radius:1px !important;border-top-right-radius:1px !important;border-bottom-right-radius:1px !important;border-bottom-left-radius:1px !important;overflow:hidden !important;box-shadow:none !important;border-style:solid !important;border-color:#cecece !important}<\/style><div class=\"stk-block-content stk-inner-blocks stk-block-icon-box__content stk-container stk-d4a9eac-container stk--no-background stk--no-padding\">\n<div class=\"wp-block-stackable-icon-label stk-block-icon-label stk-block stk-8c24987\" data-block-id=\"8c24987\"><style>.stk-8c24987{margin-bottom:0px !important}<\/style><div class=\"stk-row stk-inner-blocks stk-block-content\">\n<div class=\"wp-block-stackable-icon stk-block-icon has-text-align-left stk-block stk-2d7b399\" data-block-id=\"2d7b399\"><style>.stk-2d7b399 .stk--svg-wrapper .stk--inner-svg svg:last-child,.stk-2d7b399 .stk--svg-wrapper .stk--inner-svg svg:last-child :is(g,path,rect,polygon,ellipse){fill:#eb267d !important}<\/style><span class=\"stk--svg-wrapper\"><div class=\"stk--inner-svg\"><svg style=\"height:0;width:0\"><defs><lineargradient id=\"linear-gradient-2d7b399\" x1=\"0\" x2=\"100%\" y1=\"0\" y2=\"0\"><stop offset=\"0%\" style=\"stop-opacity:1;stop-color:var(--linear-gradient-2-d-7-b-399-color-1)\"><\/stop><stop offset=\"100%\" style=\"stop-opacity:1;stop-color:var(--linear-gradient-2-d-7-b-399-color-2)\"><\/stop><\/lineargradient><\/defs><\/svg><svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" viewbox=\"0 0 512 512\" aria-hidden=\"true\" width=\"32\" height=\"32\"><path d=\"M257.5 27.6c-.8-5.4-4.9-9.8-10.3-10.6v0c-22.1-3.1-44.6 .9-64.4 11.4l-74 39.5C89.1 78.4 73.2 94.9 63.4 115L26.7 190.6c-9.8 20.1-13 42.9-9.1 64.9l14.5 82.8c3.9 22.1 14.6 42.3 30.7 57.9l60.3 58.4c16.1 15.6 36.6 25.6 58.7 28.7l83 11.7c22.1 3.1 44.6-.9 64.4-11.4l74-39.5c19.7-10.5 35.6-27 45.4-47.2l36.7-75.5c9.8-20.1 13-42.9 9.1-64.9v0c-.9-5.3-5.3-9.3-10.6-10.1c-51.5-8.2-92.8-47.1-104.5-97.4c-1.8-7.6-8-13.4-15.7-14.6c-54.6-8.7-97.7-52-106.2-106.8zM208 144a32 32 0 1 1 0 64 32 32 0 1 1 0-64zM144 336a32 32 0 1 1 64 0 32 32 0 1 1 -64 0zm224-64a32 32 0 1 1 0 64 32 32 0 1 1 0-64z\"><\/path><\/svg><\/div><\/span><\/div>\n\n\n\n<div class=\"wp-block-stackable-heading stk-block-heading stk-block-heading--v2 stk-block stk-4098a99\" id=\"funktionale-cookies\" data-block-id=\"4098a99\"><h4 class=\"stk-block-heading__text\">Cookies funcionales<\/h4><\/div>\n<\/div><\/div>\n\n\n\n<p>Las cookies funcionales son cookies en parte necesarias, pero tambi\u00e9n permiten funciones adicionales, por ejemplo, el suministro de v\u00eddeos en sitios web. Por tanto, mejoran la experiencia del usuario y solo recopilan informaci\u00f3n an\u00f3nima.<\/p>\n<\/div><\/div>\n\n\n\n<div class=\"wp-block-stackable-icon-box stk-block-icon-box stk-block stk-cb1e279 stk-block-background\" data-v=\"2\" data-block-id=\"cb1e279\"><style>.stk-cb1e279{border-top-left-radius:1px !important;border-top-right-radius:1px !important;border-bottom-right-radius:1px !important;border-bottom-left-radius:1px !important;overflow:hidden !important;box-shadow:none !important;border-style:solid !important;border-color:#cecece !important}<\/style><div class=\"stk-block-content stk-inner-blocks stk-block-icon-box__content stk-container stk-cb1e279-container stk--no-background stk--no-padding\">\n<div class=\"wp-block-stackable-icon-label stk-block-icon-label stk-block stk-27eff23\" data-block-id=\"27eff23\"><style>.stk-27eff23{margin-bottom:0px !important}<\/style><div class=\"stk-row stk-inner-blocks stk-block-content\">\n<div class=\"wp-block-stackable-icon stk-block-icon has-text-align-left stk-block stk-f36d9f6\" data-block-id=\"f36d9f6\"><style>.stk-f36d9f6 .stk--svg-wrapper .stk--inner-svg svg:last-child,.stk-f36d9f6 .stk--svg-wrapper .stk--inner-svg svg:last-child :is(g,path,rect,polygon,ellipse){fill:#eb267d !important}<\/style><span class=\"stk--svg-wrapper\"><div class=\"stk--inner-svg\"><svg style=\"height:0;width:0\"><defs><lineargradient id=\"linear-gradient-f36d9f6\" x1=\"0\" x2=\"100%\" y1=\"0\" y2=\"0\"><stop offset=\"0%\" style=\"stop-opacity:1;stop-color:var(--linear-gradient-f-36-d-9-f-6-color-1)\"><\/stop><stop offset=\"100%\" style=\"stop-opacity:1;stop-color:var(--linear-gradient-f-36-d-9-f-6-color-2)\"><\/stop><\/lineargradient><\/defs><\/svg><svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" viewbox=\"0 0 512 512\" aria-hidden=\"true\" width=\"32\" height=\"32\"><path d=\"M257.5 27.6c-.8-5.4-4.9-9.8-10.3-10.6v0c-22.1-3.1-44.6 .9-64.4 11.4l-74 39.5C89.1 78.4 73.2 94.9 63.4 115L26.7 190.6c-9.8 20.1-13 42.9-9.1 64.9l14.5 82.8c3.9 22.1 14.6 42.3 30.7 57.9l60.3 58.4c16.1 15.6 36.6 25.6 58.7 28.7l83 11.7c22.1 3.1 44.6-.9 64.4-11.4l74-39.5c19.7-10.5 35.6-27 45.4-47.2l36.7-75.5c9.8-20.1 13-42.9 9.1-64.9v0c-.9-5.3-5.3-9.3-10.6-10.1c-51.5-8.2-92.8-47.1-104.5-97.4c-1.8-7.6-8-13.4-15.7-14.6c-54.6-8.7-97.7-52-106.2-106.8zM208 144a32 32 0 1 1 0 64 32 32 0 1 1 0-64zM144 336a32 32 0 1 1 64 0 32 32 0 1 1 -64 0zm224-64a32 32 0 1 1 0 64 32 32 0 1 1 0-64z\"><\/path><\/svg><\/div><\/span><\/div>\n\n\n\n<div class=\"wp-block-stackable-heading stk-block-heading stk-block-heading--v2 stk-block stk-cad0ac1\" id=\"performance-cookies\" data-block-id=\"cad0ac1\"><h4 class=\"stk-block-heading__text\">Cookies de rendimiento<\/h4><\/div>\n<\/div><\/div>\n\n\n\n<p>Las cookies de rendimiento miden el rendimiento de un sitio web (por ejemplo, el tiempo de carga, la funcionalidad en diferentes navegadores). Tambi\u00e9n proporcionan al operador del sitio web informaci\u00f3n sobre si los usuarios reciben mensajes de error. Toda la informaci\u00f3n es an\u00f3nima y no personal.<\/p>\n<\/div><\/div>\n\n\n\n<div class=\"wp-block-stackable-icon-box stk-block-icon-box stk-block stk-dec4a34 stk-block-background\" data-v=\"2\" data-block-id=\"dec4a34\"><style>.stk-dec4a34{border-top-left-radius:1px !important;border-top-right-radius:1px !important;border-bottom-right-radius:1px !important;border-bottom-left-radius:1px !important;overflow:hidden !important;box-shadow:none !important;border-style:solid !important;border-color:#cecece !important}<\/style><div class=\"stk-block-content stk-inner-blocks stk-block-icon-box__content stk-container stk-dec4a34-container stk--no-background stk--no-padding\">\n<div class=\"wp-block-stackable-icon-label stk-block-icon-label stk-block stk-5e48a49\" data-block-id=\"5e48a49\"><style>.stk-5e48a49{margin-bottom:0px !important}<\/style><div class=\"stk-row stk-inner-blocks stk-block-content\">\n<div class=\"wp-block-stackable-icon stk-block-icon has-text-align-left stk-block stk-3c2c0b6\" data-block-id=\"3c2c0b6\"><style>.stk-3c2c0b6 .stk--svg-wrapper .stk--inner-svg svg:last-child,.stk-3c2c0b6 .stk--svg-wrapper .stk--inner-svg svg:last-child :is(g,path,rect,polygon,ellipse){fill:#eb267d !important}<\/style><span class=\"stk--svg-wrapper\"><div class=\"stk--inner-svg\"><svg style=\"height:0;width:0\"><defs><lineargradient id=\"linear-gradient-3c2c0b6\" x1=\"0\" x2=\"100%\" y1=\"0\" y2=\"0\"><stop offset=\"0%\" style=\"stop-opacity:1;stop-color:var(--linear-gradient-3-c-2-c-0-b-6-color-1)\"><\/stop><stop offset=\"100%\" style=\"stop-opacity:1;stop-color:var(--linear-gradient-3-c-2-c-0-b-6-color-2)\"><\/stop><\/lineargradient><\/defs><\/svg><svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" viewbox=\"0 0 512 512\" aria-hidden=\"true\" width=\"32\" height=\"32\"><path d=\"M257.5 27.6c-.8-5.4-4.9-9.8-10.3-10.6v0c-22.1-3.1-44.6 .9-64.4 11.4l-74 39.5C89.1 78.4 73.2 94.9 63.4 115L26.7 190.6c-9.8 20.1-13 42.9-9.1 64.9l14.5 82.8c3.9 22.1 14.6 42.3 30.7 57.9l60.3 58.4c16.1 15.6 36.6 25.6 58.7 28.7l83 11.7c22.1 3.1 44.6-.9 64.4-11.4l74-39.5c19.7-10.5 35.6-27 45.4-47.2l36.7-75.5c9.8-20.1 13-42.9 9.1-64.9v0c-.9-5.3-5.3-9.3-10.6-10.1c-51.5-8.2-92.8-47.1-104.5-97.4c-1.8-7.6-8-13.4-15.7-14.6c-54.6-8.7-97.7-52-106.2-106.8zM208 144a32 32 0 1 1 0 64 32 32 0 1 1 0-64zM144 336a32 32 0 1 1 64 0 32 32 0 1 1 -64 0zm224-64a32 32 0 1 1 0 64 32 32 0 1 1 0-64z\"><\/path><\/svg><\/div><\/span><\/div>\n\n\n\n<div class=\"wp-block-stackable-heading stk-block-heading stk-block-heading--v2 stk-block stk-099733e\" id=\"tracking-cookies-und-analyse-cookies\" data-block-id=\"099733e\"><h4 class=\"stk-block-heading__text\">Cookies de seguimiento y an\u00e1lisis<\/h4><\/div>\n<\/div><\/div>\n\n\n\n<p>Las cookies de seguimiento, como las instaladas por el servicio de an\u00e1lisis web Google Analytics, reconocen c\u00f3mo se comporta un usuario en el sitio web: si lo visita por primera vez, si vuelve a visitarlo, qu\u00e9 acciones espec\u00edficas realiza en el sitio, cu\u00e1nto tiempo permanece en una p\u00e1gina y qu\u00e9 navegador y dispositivo final utiliza para navegar.<\/p>\n<\/div><\/div>\n\n\n\n<div class=\"wp-block-stackable-icon-box stk-block-icon-box stk-block stk-993e24d stk-block-background\" data-v=\"2\" data-block-id=\"993e24d\"><style>.stk-993e24d{border-top-left-radius:1px !important;border-top-right-radius:1px !important;border-bottom-right-radius:1px !important;border-bottom-left-radius:1px !important;overflow:hidden !important;box-shadow:none !important;border-style:solid !important;border-color:#cecece !important}<\/style><div class=\"stk-block-content stk-inner-blocks stk-block-icon-box__content stk-container stk-993e24d-container stk--no-background stk--no-padding\">\n<div class=\"wp-block-stackable-icon-label stk-block-icon-label stk-block stk-e801cf5\" data-block-id=\"e801cf5\"><style>.stk-e801cf5{margin-bottom:0px !important}<\/style><div class=\"stk-row stk-inner-blocks stk-block-content\">\n<div class=\"wp-block-stackable-icon stk-block-icon has-text-align-left stk-block stk-383b8e6\" data-block-id=\"383b8e6\"><style>.stk-383b8e6 .stk--svg-wrapper .stk--inner-svg svg:last-child,.stk-383b8e6 .stk--svg-wrapper .stk--inner-svg svg:last-child :is(g,path,rect,polygon,ellipse){fill:#eb267d !important}<\/style><span class=\"stk--svg-wrapper\"><div class=\"stk--inner-svg\"><svg style=\"height:0;width:0\"><defs><lineargradient id=\"linear-gradient-383b8e6\" x1=\"0\" x2=\"100%\" y1=\"0\" y2=\"0\"><stop offset=\"0%\" style=\"stop-opacity:1;stop-color:var(--linear-gradient-383-b-8-e-6-color-1)\"><\/stop><stop offset=\"100%\" style=\"stop-opacity:1;stop-color:var(--linear-gradient-383-b-8-e-6-color-2)\"><\/stop><\/lineargradient><\/defs><\/svg><svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" viewbox=\"0 0 512 512\" aria-hidden=\"true\" width=\"32\" height=\"32\"><path d=\"M257.5 27.6c-.8-5.4-4.9-9.8-10.3-10.6v0c-22.1-3.1-44.6 .9-64.4 11.4l-74 39.5C89.1 78.4 73.2 94.9 63.4 115L26.7 190.6c-9.8 20.1-13 42.9-9.1 64.9l14.5 82.8c3.9 22.1 14.6 42.3 30.7 57.9l60.3 58.4c16.1 15.6 36.6 25.6 58.7 28.7l83 11.7c22.1 3.1 44.6-.9 64.4-11.4l74-39.5c19.7-10.5 35.6-27 45.4-47.2l36.7-75.5c9.8-20.1 13-42.9 9.1-64.9v0c-.9-5.3-5.3-9.3-10.6-10.1c-51.5-8.2-92.8-47.1-104.5-97.4c-1.8-7.6-8-13.4-15.7-14.6c-54.6-8.7-97.7-52-106.2-106.8zM208 144a32 32 0 1 1 0 64 32 32 0 1 1 0-64zM144 336a32 32 0 1 1 64 0 32 32 0 1 1 -64 0zm224-64a32 32 0 1 1 0 64 32 32 0 1 1 0-64z\"><\/path><\/svg><\/div><\/span><\/div>\n\n\n\n<div class=\"wp-block-stackable-heading stk-block-heading stk-block-heading--v2 stk-block stk-c99bc3c\" id=\"werbe-cookies-marketing-cookies\" data-block-id=\"c99bc3c\"><h4 class=\"stk-block-heading__text\">Cookies publicitarias (cookies de marketing)<\/h4><\/div>\n<\/div><\/div>\n\n\n\n<p>Las cookies de publicidad\/(re)marketing tambi\u00e9n rastrean a los usuarios. El objetivo es mostrar publicidad de la forma m\u00e1s \u00f3ptima posible rastreando el comportamiento de navegaci\u00f3n del usuario con la mayor precisi\u00f3n posible.<\/p>\n<\/div><\/div>\n\n\n\n<div class=\"wp-block-stackable-icon-box stk-block-icon-box stk-block stk-1c9c3c8 stk-block-background\" data-v=\"2\" data-block-id=\"1c9c3c8\"><style>.stk-1c9c3c8{border-top-left-radius:1px !important;border-top-right-radius:1px !important;border-bottom-right-radius:1px !important;border-bottom-left-radius:1px !important;overflow:hidden !important;box-shadow:none !important;border-style:solid !important;border-color:#cecece !important}<\/style><div class=\"stk-block-content stk-inner-blocks stk-block-icon-box__content stk-container stk-1c9c3c8-container stk--no-background stk--no-padding\">\n<div class=\"wp-block-stackable-icon-label stk-block-icon-label stk-block stk-d6772da\" data-block-id=\"d6772da\"><style>.stk-d6772da{margin-bottom:0px !important}<\/style><div class=\"stk-row stk-inner-blocks stk-block-content\">\n<div class=\"wp-block-stackable-icon stk-block-icon has-text-align-left stk-block stk-6192bd5\" data-block-id=\"6192bd5\"><style>.stk-6192bd5 .stk--svg-wrapper .stk--inner-svg svg:last-child,.stk-6192bd5 .stk--svg-wrapper .stk--inner-svg svg:last-child :is(g,path,rect,polygon,ellipse){fill:#eb267d !important}<\/style><span class=\"stk--svg-wrapper\"><div class=\"stk--inner-svg\"><svg style=\"height:0;width:0\"><defs><lineargradient id=\"linear-gradient-6192bd5\" x1=\"0\" x2=\"100%\" y1=\"0\" y2=\"0\"><stop offset=\"0%\" style=\"stop-opacity:1;stop-color:var(--linear-gradient-6192-bd-5-color-1)\"><\/stop><stop offset=\"100%\" style=\"stop-opacity:1;stop-color:var(--linear-gradient-6192-bd-5-color-2)\"><\/stop><\/lineargradient><\/defs><\/svg><svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" viewbox=\"0 0 512 512\" aria-hidden=\"true\" width=\"32\" height=\"32\"><path d=\"M257.5 27.6c-.8-5.4-4.9-9.8-10.3-10.6v0c-22.1-3.1-44.6 .9-64.4 11.4l-74 39.5C89.1 78.4 73.2 94.9 63.4 115L26.7 190.6c-9.8 20.1-13 42.9-9.1 64.9l14.5 82.8c3.9 22.1 14.6 42.3 30.7 57.9l60.3 58.4c16.1 15.6 36.6 25.6 58.7 28.7l83 11.7c22.1 3.1 44.6-.9 64.4-11.4l74-39.5c19.7-10.5 35.6-27 45.4-47.2l36.7-75.5c9.8-20.1 13-42.9 9.1-64.9v0c-.9-5.3-5.3-9.3-10.6-10.1c-51.5-8.2-92.8-47.1-104.5-97.4c-1.8-7.6-8-13.4-15.7-14.6c-54.6-8.7-97.7-52-106.2-106.8zM208 144a32 32 0 1 1 0 64 32 32 0 1 1 0-64zM144 336a32 32 0 1 1 64 0 32 32 0 1 1 -64 0zm224-64a32 32 0 1 1 0 64 32 32 0 1 1 0-64z\"><\/path><\/svg><\/div><\/span><\/div>\n\n\n\n<div class=\"wp-block-stackable-heading stk-block-heading stk-block-heading--v2 stk-block stk-882c7bd\" id=\"werbe-cookies-marketing-cookies\" data-block-id=\"882c7bd\"><h4 class=\"stk-block-heading__text\">Cookies publicitarias (cookies de marketing)<\/h4><\/div>\n<\/div><\/div>\n\n\n\n<p>Las cookies de publicidad\/(re)marketing tambi\u00e9n rastrean a los usuarios. El objetivo es mostrar publicidad de la forma m\u00e1s \u00f3ptima posible rastreando el comportamiento de navegaci\u00f3n del usuario con la mayor precisi\u00f3n posible.<\/p>\n<\/div><\/div>\n\n\n\n<div class=\"wp-block-stackable-icon-box stk-block-icon-box stk-block stk-7b00aaa stk-block-background\" data-v=\"2\" data-block-id=\"7b00aaa\"><style>.stk-7b00aaa{border-top-left-radius:1px !important;border-top-right-radius:1px !important;border-bottom-right-radius:1px !important;border-bottom-left-radius:1px !important;overflow:hidden !important;box-shadow:none !important;border-style:solid !important;border-color:#cecece !important}<\/style><div class=\"stk-block-content stk-inner-blocks stk-block-icon-box__content stk-container stk-7b00aaa-container stk--no-background stk--no-padding\">\n<div class=\"wp-block-stackable-icon-label stk-block-icon-label stk-block stk-3fad624\" data-block-id=\"3fad624\"><style>.stk-3fad624{margin-bottom:0px !important}<\/style><div class=\"stk-row stk-inner-blocks stk-block-content\">\n<div class=\"wp-block-stackable-icon stk-block-icon has-text-align-left stk-block stk-4170da3\" data-block-id=\"4170da3\"><style>.stk-4170da3 .stk--svg-wrapper .stk--inner-svg svg:last-child,.stk-4170da3 .stk--svg-wrapper .stk--inner-svg svg:last-child :is(g,path,rect,polygon,ellipse){fill:#eb267d !important}<\/style><span class=\"stk--svg-wrapper\"><div class=\"stk--inner-svg\"><svg style=\"height:0;width:0\"><defs><lineargradient id=\"linear-gradient-4170da3\" x1=\"0\" x2=\"100%\" y1=\"0\" y2=\"0\"><stop offset=\"0%\" style=\"stop-opacity:1;stop-color:var(--linear-gradient-4170-da-3-color-1)\"><\/stop><stop offset=\"100%\" style=\"stop-opacity:1;stop-color:var(--linear-gradient-4170-da-3-color-2)\"><\/stop><\/lineargradient><\/defs><\/svg><svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" viewbox=\"0 0 512 512\" aria-hidden=\"true\" width=\"32\" height=\"32\"><path d=\"M257.5 27.6c-.8-5.4-4.9-9.8-10.3-10.6v0c-22.1-3.1-44.6 .9-64.4 11.4l-74 39.5C89.1 78.4 73.2 94.9 63.4 115L26.7 190.6c-9.8 20.1-13 42.9-9.1 64.9l14.5 82.8c3.9 22.1 14.6 42.3 30.7 57.9l60.3 58.4c16.1 15.6 36.6 25.6 58.7 28.7l83 11.7c22.1 3.1 44.6-.9 64.4-11.4l74-39.5c19.7-10.5 35.6-27 45.4-47.2l36.7-75.5c9.8-20.1 13-42.9 9.1-64.9v0c-.9-5.3-5.3-9.3-10.6-10.1c-51.5-8.2-92.8-47.1-104.5-97.4c-1.8-7.6-8-13.4-15.7-14.6c-54.6-8.7-97.7-52-106.2-106.8zM208 144a32 32 0 1 1 0 64 32 32 0 1 1 0-64zM144 336a32 32 0 1 1 64 0 32 32 0 1 1 -64 0zm224-64a32 32 0 1 1 0 64 32 32 0 1 1 0-64z\"><\/path><\/svg><\/div><\/span><\/div>\n\n\n\n<div class=\"wp-block-stackable-heading stk-block-heading stk-block-heading--v2 stk-block stk-28f46f8\" id=\"social-media-cookies\" data-block-id=\"28f46f8\"><h4 class=\"stk-block-heading__text\">Cookies de redes sociales<\/h4><\/div>\n<\/div><\/div>\n\n\n\n<p>Las cookies de redes sociales siempre se instalan cuando los usuarios utilizan los servicios de plataformas como Facebook, Xing, Twitter y otras. Puede tratarse de cookies funcionales (inicio de sesi\u00f3n, \"me gusta\", etc.), pero tambi\u00e9n de cookies no esenciales de seguimiento y marketing.<\/p>\n<\/div><\/div>\n\n\n\n<div class=\"wp-block-stackable-icon-box stk-block-icon-box stk-block stk-e6bc353 stk-block-background\" data-v=\"2\" data-block-id=\"e6bc353\"><style>.stk-e6bc353{border-top-left-radius:1px !important;border-top-right-radius:1px !important;border-bottom-right-radius:1px !important;border-bottom-left-radius:1px !important;overflow:hidden !important;box-shadow:none !important;border-style:solid !important;border-color:#cecece !important}<\/style><div class=\"stk-block-content stk-inner-blocks stk-block-icon-box__content stk-container stk-e6bc353-container stk--no-background stk--no-padding\">\n<div class=\"wp-block-stackable-icon-label stk-block-icon-label stk-block stk-cc6a44d\" data-block-id=\"cc6a44d\"><style>.stk-cc6a44d{margin-bottom:0px !important}<\/style><div class=\"stk-row stk-inner-blocks stk-block-content\">\n<div class=\"wp-block-stackable-icon stk-block-icon has-text-align-left stk-block stk-eb0f95b\" data-block-id=\"eb0f95b\"><style>.stk-eb0f95b .stk--svg-wrapper .stk--inner-svg svg:last-child,.stk-eb0f95b .stk--svg-wrapper .stk--inner-svg svg:last-child :is(g,path,rect,polygon,ellipse){fill:#eb267d !important}<\/style><span class=\"stk--svg-wrapper\"><div class=\"stk--inner-svg\"><svg style=\"height:0;width:0\"><defs><lineargradient id=\"linear-gradient-eb0f95b\" x1=\"0\" x2=\"100%\" y1=\"0\" y2=\"0\"><stop offset=\"0%\" style=\"stop-opacity:1;stop-color:var(--linear-gradient-eb-0-f-95-b-color-1)\"><\/stop><stop offset=\"100%\" style=\"stop-opacity:1;stop-color:var(--linear-gradient-eb-0-f-95-b-color-2)\"><\/stop><\/lineargradient><\/defs><\/svg><svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" viewbox=\"0 0 512 512\" aria-hidden=\"true\" width=\"32\" height=\"32\"><path d=\"M257.5 27.6c-.8-5.4-4.9-9.8-10.3-10.6v0c-22.1-3.1-44.6 .9-64.4 11.4l-74 39.5C89.1 78.4 73.2 94.9 63.4 115L26.7 190.6c-9.8 20.1-13 42.9-9.1 64.9l14.5 82.8c3.9 22.1 14.6 42.3 30.7 57.9l60.3 58.4c16.1 15.6 36.6 25.6 58.7 28.7l83 11.7c22.1 3.1 44.6-.9 64.4-11.4l74-39.5c19.7-10.5 35.6-27 45.4-47.2l36.7-75.5c9.8-20.1 13-42.9 9.1-64.9v0c-.9-5.3-5.3-9.3-10.6-10.1c-51.5-8.2-92.8-47.1-104.5-97.4c-1.8-7.6-8-13.4-15.7-14.6c-54.6-8.7-97.7-52-106.2-106.8zM208 144a32 32 0 1 1 0 64 32 32 0 1 1 0-64zM144 336a32 32 0 1 1 64 0 32 32 0 1 1 -64 0zm224-64a32 32 0 1 1 0 64 32 32 0 1 1 0-64z\"><\/path><\/svg><\/div><\/span><\/div>\n\n\n\n<div class=\"wp-block-stackable-heading stk-block-heading stk-block-heading--v2 stk-block stk-39e201b\" id=\"session-cookies\" data-block-id=\"39e201b\"><h4 class=\"stk-block-heading__text\">Cookies de sesi\u00f3n<\/h4><\/div>\n<\/div><\/div>\n\n\n\n<p>Las cookies de sesi\u00f3n son las que tienen una \"vida \u00fatil\" corta. Si un usuario finaliza la sesi\u00f3n o permanece inactivo durante un periodo de tiempo m\u00e1s largo, la cookie de sesi\u00f3n se elimina.<\/p>\n<\/div><\/div>\n\n\n\n<div class=\"wp-block-stackable-icon-box stk-block-icon-box stk-block stk-438e587 stk-block-background\" data-v=\"2\" data-block-id=\"438e587\"><style>.stk-438e587{border-top-left-radius:1px !important;border-top-right-radius:1px !important;border-bottom-right-radius:1px !important;border-bottom-left-radius:1px !important;overflow:hidden !important;box-shadow:none !important;border-style:solid !important;border-color:#cecece !important}<\/style><div class=\"stk-block-content stk-inner-blocks stk-block-icon-box__content stk-container stk-438e587-container stk--no-background stk--no-padding\">\n<div class=\"wp-block-stackable-icon-label stk-block-icon-label stk-block stk-95c07eb\" data-block-id=\"95c07eb\"><style>.stk-95c07eb{margin-bottom:0px !important}<\/style><div class=\"stk-row stk-inner-blocks stk-block-content\">\n<div class=\"wp-block-stackable-icon stk-block-icon has-text-align-left stk-block stk-4bb0997\" data-block-id=\"4bb0997\"><style>.stk-4bb0997 .stk--svg-wrapper .stk--inner-svg svg:last-child,.stk-4bb0997 .stk--svg-wrapper .stk--inner-svg svg:last-child :is(g,path,rect,polygon,ellipse){fill:#eb267d !important}<\/style><span class=\"stk--svg-wrapper\"><div class=\"stk--inner-svg\"><svg style=\"height:0;width:0\"><defs><lineargradient id=\"linear-gradient-4bb0997\" x1=\"0\" x2=\"100%\" y1=\"0\" y2=\"0\"><stop offset=\"0%\" style=\"stop-opacity:1;stop-color:var(--linear-gradient-4-bb-0997-color-1)\"><\/stop><stop offset=\"100%\" style=\"stop-opacity:1;stop-color:var(--linear-gradient-4-bb-0997-color-2)\"><\/stop><\/lineargradient><\/defs><\/svg><svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" viewbox=\"0 0 512 512\" aria-hidden=\"true\" width=\"32\" height=\"32\"><path d=\"M257.5 27.6c-.8-5.4-4.9-9.8-10.3-10.6v0c-22.1-3.1-44.6 .9-64.4 11.4l-74 39.5C89.1 78.4 73.2 94.9 63.4 115L26.7 190.6c-9.8 20.1-13 42.9-9.1 64.9l14.5 82.8c3.9 22.1 14.6 42.3 30.7 57.9l60.3 58.4c16.1 15.6 36.6 25.6 58.7 28.7l83 11.7c22.1 3.1 44.6-.9 64.4-11.4l74-39.5c19.7-10.5 35.6-27 45.4-47.2l36.7-75.5c9.8-20.1 13-42.9 9.1-64.9v0c-.9-5.3-5.3-9.3-10.6-10.1c-51.5-8.2-92.8-47.1-104.5-97.4c-1.8-7.6-8-13.4-15.7-14.6c-54.6-8.7-97.7-52-106.2-106.8zM208 144a32 32 0 1 1 0 64 32 32 0 1 1 0-64zM144 336a32 32 0 1 1 64 0 32 32 0 1 1 -64 0zm224-64a32 32 0 1 1 0 64 32 32 0 1 1 0-64z\"><\/path><\/svg><\/div><\/span><\/div>\n\n\n\n<div class=\"wp-block-stackable-heading stk-block-heading stk-block-heading--v2 stk-block stk-9370a9b\" id=\"permanent-cookies\" data-block-id=\"9370a9b\"><h4 class=\"stk-block-heading__text\">Cookies permanentes<\/h4><\/div>\n<\/div><\/div>\n\n\n\n<p>La cookie permanente (tambi\u00e9n: cookie persistente) es, por as\u00ed decirlo, la contrapartida de la cookie de sesi\u00f3n y est\u00e1 permanentemente activa. S\u00f3lo se elimina en cuanto se borran activamente los datos del navegador. Un ejemplo cl\u00e1sico del uso de cookies permanentes es la funci\u00f3n \"Recu\u00e9rdame\" de numerosos servicios web.<\/p>\n<\/div><\/div>\n\n\n\n<h2 class=\"wp-block-heading\">\u00bfQu\u00e9 cookies requieren consentimiento?<\/h2>\n\n\n\n<p>Seg\u00fan la Directiva sobre cookies de la UE&nbsp;<strong>s\u00f3lo cookies de origen que sean t\u00e9cnicamente necesarias y esenciales para el funcionamiento de un sitio web<\/strong>&nbsp;estar activas sin el consentimiento previo de los usuarios. Puede tratarse, por ejemplo, de cookies de sesi\u00f3n para el inicio de sesi\u00f3n o la cesta de la compra. Los operadores de sitios web tienen un inter\u00e9s leg\u00edtimo en el uso de dichas cookies.<\/p>\n\n\n\n<p>En&nbsp;<strong>En cambio, la activaci\u00f3n de cookies no esenciales (rendimiento, seguimiento, marketing) debe regularse mediante un procedimiento de consentimiento previo.<\/strong><\/p>\n\n\n\n<p>Los operadores de sitios web (editores) s\u00f3lo pueden prescindir (posiblemente) del consentimiento activo del usuario a trav\u00e9s de un banner de contenido,&nbsp;<strong>si no se instalan cookies no esenciales y no se tratan datos personales.<\/strong>&nbsp;Es el caso, por ejemplo, de herramientas de an\u00e1lisis web como Trackboxx. El seguimiento funciona sin cookies: la herramienta no almacena ning\u00fan dato personal.<\/p>\n\n\n\n<div class=\"wp-block-stackable-call-to-action stk-block-call-to-action stk-block stk-e215782 is-style-default\" data-v=\"2\" data-block-id=\"e215782\"><div class=\"stk-block-call-to-action__content stk-content-align stk-e215782-column stk-container stk-e215782-container stk-hover-parent\"><div class=\"has-text-align-center stk-block-content stk-inner-blocks stk-e215782-inner-blocks\">\n<div class=\"wp-block-stackable-heading stk-block-heading stk-block-heading--v2 stk-block stk-55888e5\" id=\"jetzt-trackboxx-30-tage-kostenlos-testen\" data-block-id=\"55888e5\"><h3 class=\"stk-block-heading__text\">Prueba Trackboxx gratis durante 30 d\u00edas<\/h3><\/div>\n\n\n\n<div class=\"wp-block-stackable-text stk-block-text stk-block stk-ea0d235\" data-block-id=\"ea0d235\"><p class=\"stk-block-text__text translation-block\">\u00a1Sin introducir datos de pago! Sin renovaci\u00f3n autom\u00e1tica<br>Su Trackboxx estar\u00e1 listo en 1 minuto.<\/p><\/div>\n\n\n\n<div class=\"wp-block-stackable-button-group stk-block-button-group stk-block stk-0c93f40\" data-block-id=\"0c93f40\"><div class=\"stk-row stk-inner-blocks stk-block-content stk-button-group\">\n<div class=\"wp-block-stackable-button stk-block-button stk-block stk-b564d26\" data-block-id=\"b564d26\"><style>.stk-b564d26 .stk-button{padding-right:40px !important;padding-left:40px !important;background:linear-gradient(135deg,rgb(226,1,119) 0%,rgb(0,92,174) 99%) !important;border-top-left-radius:40px !important;border-top-right-radius:40px !important;border-bottom-right-radius:40px !important;border-bottom-left-radius:40px !important}<\/style><a class=\"stk-link stk-button stk--hover-effect-darken\" href=\"https:\/\/api.trackboxx.com\/free\/\" target=\"_blank\" rel=\"noreferrer noopener\"><span class=\"stk-button__inner-text\">Empezar ahora gratis<\/span><\/a><\/div>\n<\/div><\/div>\n<\/div><\/div><\/div>\n\n\n\n<h2 class=\"wp-block-heading\">Bloquear ciertas cookies: \u00bf\u00fatil o no?<\/h2>\n\n\n\n<p>Muchos navegadores (Google Chrome, Edge, Firefox, Safari, etc.) ofrecen funciones para bloquear o eliminar diversas cookies de forma predeterminada. El habitual banner de consentimiento (banner de cookies) tambi\u00e9n puede utilizarse en muchos sitios web para establecer qu\u00e9 cookies acepta como usuario y cu\u00e1les deben permanecer inactivas.<\/p>\n\n\n\n<p>Bloquear las cookies de sesi\u00f3n necesarias, por ejemplo, no tendr\u00eda sentido, a menos que s\u00f3lo desee utilizar muchos sitios web de forma muy limitada. En cambio, la mayor\u00eda de las cookies de terceros pueden bloquearse sin que ello afecte a la experiencia del usuario. 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