{"id":3817,"date":"2025-04-23T12:59:06","date_gmt":"2025-04-23T10:59:06","guid":{"rendered":"https:\/\/trackboxx.com\/?post_type=glossar&#038;p=3817"},"modified":"2025-04-23T12:59:06","modified_gmt":"2025-04-23T10:59:06","slug":"analyse-du-web","status":"publish","type":"glossar","link":"https:\/\/trackboxx.com\/fr\/glossar\/webanalyse\/","title":{"rendered":"analyse web"},"content":{"rendered":"<p class=\"wp-block-paragraph\">L\u2019analyse web consiste \u00e0 collecter et analyser des donn\u00e9es sur la mani\u00e8re dont les visiteurs utilisent un site. Elle aide \u00e0 rep\u00e9rer les points faibles, \u00e0 am\u00e9liorer les contenus et \u00e0 rendre le site plus performant.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Les indicateurs courants incluent les pages vues, le taux de rebond, le temps pass\u00e9 sur le site et le taux de conversion. Des outils comme Trackboxx, Google Analytics, Matomo ou Plausible facilitent cette analyse\u2014voir aussi <a href=\"https:\/\/trackboxx.com\/fr\/glossaire\/tracking\/\" data-type=\"glossar\" data-id=\"3812\">suivi<\/a>.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">L\u2019analyse web doit \u00e9galement respecter les r\u00e8gles de protection des donn\u00e9es, notamment pour les <a href=\"https:\/\/trackboxx.com\/fr\/que-sont-les-cookies-et-quelles-sont-les-differences\/\" data-type=\"post\" data-id=\"1965\">cookies<\/a> et l\u2019obtention d\u2019un consentement valide.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><\/p>","protected":false},"featured_media":0,"template":"","categories":[],"tags":[],"class_list":["post-3817","glossar","type-glossar","status-publish","hentry"],"acf":[],"_links":{"self":[{"href":"https:\/\/trackboxx.com\/fr\/wp-json\/wp\/v2\/glossar\/3817","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/trackboxx.com\/fr\/wp-json\/wp\/v2\/glossar"}],"about":[{"href":"https:\/\/trackboxx.com\/fr\/wp-json\/wp\/v2\/types\/glossar"}],"version-history":[{"count":0,"href":"https:\/\/trackboxx.com\/fr\/wp-json\/wp\/v2\/glossar\/3817\/revisions"}],"wp:attachment":[{"href":"https:\/\/trackboxx.com\/fr\/wp-json\/wp\/v2\/media?parent=3817"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/trackboxx.com\/fr\/wp-json\/wp\/v2\/categories?post=3817"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/trackboxx.com\/fr\/wp-json\/wp\/v2\/tags?post=3817"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}