{"id":3819,"date":"2025-04-23T13:00:47","date_gmt":"2025-04-23T11:00:47","guid":{"rendered":"https:\/\/trackboxx.com\/?post_type=glossar&#038;p=3819"},"modified":"2025-04-23T13:01:28","modified_gmt":"2025-04-23T11:01:28","slug":"trafic-de-reference","status":"publish","type":"glossar","link":"https:\/\/trackboxx.com\/fr\/glossar\/referral-traffic\/","title":{"rendered":"Trafic de r\u00e9f\u00e9rence"},"content":{"rendered":"<p>Le trafic de r\u00e9f\u00e9rence d\u00e9signe le flux de visiteurs qui arrivent sur un site web via des liens externes - c'est-\u00e0-dire via des recommandations d'autres sites (les <a href=\"https:\/\/trackboxx.com\/fr\/referrer-definition-et-signification-pour-lanalyse-web\/\" data-type=\"post\" data-id=\"3802\">R\u00e9f\u00e9rent<\/a>). Ces r\u00e9f\u00e9rences peuvent \u00eatre <a href=\"https:\/\/trackboxx.com\/fr\/glossaire\/analyse-du-web\/\" data-type=\"glossar\" data-id=\"3817\">Analyse du web<\/a> distinguer clairement du trafic direct ou organique.<\/p>\n\n\n\n<p>Les blogs, les forums, les articles de presse ou les sites partenaires sont des sources typiques de trafic de r\u00e9f\u00e9rence. Il peut \u00eatre analys\u00e9 avec pr\u00e9cision \u00e0 l'aide d'outils tels que Trackboxx, Google Analytics ou Matomo et donne de pr\u00e9cieuses indications sur les potentiels de coop\u00e9ration ou les contenus viraux.<\/p>\n\n\n\n<p><\/p>","protected":false},"featured_media":0,"template":"","categories":[],"tags":[],"class_list":["post-3819","glossar","type-glossar","status-publish","hentry"],"acf":[],"_links":{"self":[{"href":"https:\/\/trackboxx.com\/fr\/wp-json\/wp\/v2\/glossar\/3819","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/trackboxx.com\/fr\/wp-json\/wp\/v2\/glossar"}],"about":[{"href":"https:\/\/trackboxx.com\/fr\/wp-json\/wp\/v2\/types\/glossar"}],"version-history":[{"count":0,"href":"https:\/\/trackboxx.com\/fr\/wp-json\/wp\/v2\/glossar\/3819\/revisions"}],"wp:attachment":[{"href":"https:\/\/trackboxx.com\/fr\/wp-json\/wp\/v2\/media?parent=3819"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/trackboxx.com\/fr\/wp-json\/wp\/v2\/categories?post=3819"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/trackboxx.com\/fr\/wp-json\/wp\/v2\/tags?post=3819"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}