{"id":3827,"date":"2025-04-23T13:06:28","date_gmt":"2025-04-23T11:06:28","guid":{"rendered":"https:\/\/trackboxx.com\/?post_type=glossar&#038;p=3827"},"modified":"2025-04-23T13:06:28","modified_gmt":"2025-04-23T11:06:28","slug":"appel-a-laction-cta","status":"publish","type":"glossar","link":"https:\/\/trackboxx.com\/fr\/glossar\/call-to-action-cta\/","title":{"rendered":"Appel \u00e0 l\u2019action (CTA)"},"content":{"rendered":"<p class=\"wp-block-paragraph\">Un appel \u00e0 l\u2019action invite le visiteur \u00e0 effectuer une action pr\u00e9cise sur un site ou dans une publicit\u00e9\u2014par exemple \u00ab Acheter maintenant \u00bb, \u00ab En savoir plus \u00bb ou \u00ab S\u2019abonner \u00e0 la newsletter \u00bb.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Les CTA sont con\u00e7us pour amener les utilisateurs \u00e0 une <strong><a href=\"https:\/\/trackboxx.com\/fr\/glossaire\/conversion\/\" data-type=\"glossar\" data-id=\"3825\">Conversion<\/a><\/strong> et constituent un \u00e9l\u00e9ment cl\u00e9 du parcours utilisateur. Ils apparaissent dans les boutons, les liens et les banni\u00e8res et jouent un r\u00f4le important dans l\u2019optimisation du <strong>Taux de conversion<\/strong>.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Un CTA bien plac\u00e9\u2014adapt\u00e9 au public cible et au contenu de la page\u2014augmente l\u2019engagement et peut transformer une simple visite en action.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Termes associ\u00e9s : page d\u2019atterrissage, <a href=\"https:\/\/trackboxx.com\/fr\/glossaire\/session\/\" data-type=\"glossar\" data-id=\"3823\">Session<\/a><\/p>","protected":false},"featured_media":0,"template":"","categories":[],"tags":[],"class_list":["post-3827","glossar","type-glossar","status-publish","hentry"],"acf":[],"_links":{"self":[{"href":"https:\/\/trackboxx.com\/fr\/wp-json\/wp\/v2\/glossar\/3827","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/trackboxx.com\/fr\/wp-json\/wp\/v2\/glossar"}],"about":[{"href":"https:\/\/trackboxx.com\/fr\/wp-json\/wp\/v2\/types\/glossar"}],"version-history":[{"count":0,"href":"https:\/\/trackboxx.com\/fr\/wp-json\/wp\/v2\/glossar\/3827\/revisions"}],"wp:attachment":[{"href":"https:\/\/trackboxx.com\/fr\/wp-json\/wp\/v2\/media?parent=3827"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/trackboxx.com\/fr\/wp-json\/wp\/v2\/categories?post=3827"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/trackboxx.com\/fr\/wp-json\/wp\/v2\/tags?post=3827"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}