{"id":3865,"date":"2025-04-29T09:10:53","date_gmt":"2025-04-29T07:10:53","guid":{"rendered":"https:\/\/trackboxx.com\/?post_type=glossar&#038;p=3865"},"modified":"2025-04-29T09:10:53","modified_gmt":"2025-04-29T07:10:53","slug":"bounce-rate-taux-de-rebond","status":"publish","type":"glossar","link":"https:\/\/trackboxx.com\/fr\/glossar\/bounce-rate-absprungrate\/","title":{"rendered":"Taux de rebond"},"content":{"rendered":"<p class=\"wp-block-paragraph\">Le taux de rebond correspond \u00e0 la part des visiteurs qui quittent un site apr\u00e8s avoir consult\u00e9 <strong>une seule page<\/strong> , sans cliquer ni effectuer d'autre action.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Un taux de rebond \u00e9lev\u00e9 n'est <strong>pas forc\u00e9ment un mauvais signe<\/strong> : sur les pages informatives, comme les articles de blog ou les entr\u00e9es de glossaire, il peut \u00eatre parfaitement normal\u2014voire souhaitable\u2014si les visiteurs trouvent imm\u00e9diatement ce qu\u2019ils cherchent. Sur les pages transactionnelles, comme les landing pages ou les pages produit (voir aussi : <a href=\"https:\/\/trackboxx.com\/fr\/guide-de-suivi-du-commerce-electronique\/\" data-type=\"post\" data-id=\"3670\">suivi e-commerce<\/a>), il peut en revanche signaler un contenu peu pertinent, une mauvaise exp\u00e9rience utilisateur ou un <a href=\"https:\/\/trackboxx.com\/fr\/glossaire\/appel-a-laction-cta\/\" data-type=\"glossar\" data-id=\"3827\">appel \u00e0 l\u2019action<\/a> peu clair.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Le taux de rebond est un indicateur cl\u00e9 en <a href=\"https:\/\/trackboxx.com\/fr\/glossaire\/analyse-du-web\/\" data-type=\"glossar\" data-id=\"3817\">analyse web<\/a> et est souvent \u00e9tudi\u00e9 conjointement avec les sessions <a href=\"https:\/\/trackboxx.com\/fr\/glossaire\/session\/\" data-type=\"glossar\" data-id=\"3823\">analyse des<\/a> et l\u2019 <a href=\"https:\/\/trackboxx.com\/fr\/glossaire\/conversion\/\" data-type=\"glossar\" data-id=\"3825\">conversions<\/a> .<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><\/p>","protected":false},"featured_media":0,"template":"","categories":[],"tags":[],"class_list":["post-3865","glossar","type-glossar","status-publish","hentry"],"acf":[],"_links":{"self":[{"href":"https:\/\/trackboxx.com\/fr\/wp-json\/wp\/v2\/glossar\/3865","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/trackboxx.com\/fr\/wp-json\/wp\/v2\/glossar"}],"about":[{"href":"https:\/\/trackboxx.com\/fr\/wp-json\/wp\/v2\/types\/glossar"}],"version-history":[{"count":0,"href":"https:\/\/trackboxx.com\/fr\/wp-json\/wp\/v2\/glossar\/3865\/revisions"}],"wp:attachment":[{"href":"https:\/\/trackboxx.com\/fr\/wp-json\/wp\/v2\/media?parent=3865"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/trackboxx.com\/fr\/wp-json\/wp\/v2\/categories?post=3865"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/trackboxx.com\/fr\/wp-json\/wp\/v2\/tags?post=3865"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}