{"id":3873,"date":"2025-04-29T10:18:12","date_gmt":"2025-04-29T08:18:12","guid":{"rendered":"https:\/\/trackboxx.com\/?post_type=glossar&#038;p=3873"},"modified":"2025-04-29T10:18:12","modified_gmt":"2025-04-29T08:18:12","slug":"google-tag-manager-gtm","status":"publish","type":"glossar","link":"https:\/\/trackboxx.com\/fr\/glossar\/google-tag-manager-gtm\/","title":{"rendered":"Google Tag Manager (GTM)"},"content":{"rendered":"<p class=\"wp-block-paragraph\">Google Tag Manager est un outil gratuit de Google qui permet de g\u00e9rer facilement les balises marketing et d\u2019analyse web sans modifier directement le code source d\u2019un site.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Google Tag Manager centralise la gestion des scripts de suivi, appel\u00e9s \u00ab balises \u00bb, dans une interface visuelle. Vous pouvez ajouter de nouvelles balises, modifier celles qui existent ou les d\u00e9sactiver sans toucher au code du site. Cela fait gagner du temps de d\u00e9veloppement et r\u00e9duit le risque d\u2019erreurs.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Cas d\u2019usage courants :<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Int\u00e9gration de Google Analytics et Google Ads <a href=\"https:\/\/trackboxx.com\/fr\/alternatives-google-analytics\/\" data-type=\"post\" data-id=\"1986\">ou d\u2019autres outils de suivi<\/a><\/li>\n\n\n\n<li>Configuration d\u2019\u00e9v\u00e9nements pour les clics (<a href=\"https:\/\/trackboxx.com\/fr\/glossaire\/suivi-des-evenements\/\" data-type=\"glossar\" data-id=\"3869\">Suivi des \u00e9v\u00e9nements<\/a>), la profondeur de d\u00e9filement ou l\u2019envoi de formulaires<\/li>\n\n\n\n<li>Gestion du <a href=\"https:\/\/trackboxx.com\/fr\/explication-des-possibilites-de-conversion-tracking\/\" data-type=\"post\" data-id=\"3587\">Suivi des conversions<\/a> et des balises de remarketing<\/li>\n<\/ul>\n\n\n\n<p class=\"wp-block-paragraph\">Gr\u00e2ce aux <strong>d\u00e9clencheurs<\/strong> (r\u00e8gles qui d\u00e9terminent quand une balise est activ\u00e9e) et aux <strong>Variables<\/strong> (valeurs dynamiques telles que les param\u00e8tres d\u2019URL ou les identifiants de clic), Google Tag Manager permet de g\u00e9rer de mani\u00e8re flexible l\u2019 <a href=\"https:\/\/trackboxx.com\/fr\/glossaire\/analyse-du-web\/\" data-type=\"glossar\" data-id=\"3817\">analyse web<\/a> et le <a href=\"https:\/\/trackboxx.com\/fr\/glossaire\/tracking\/\" data-type=\"glossar\" data-id=\"3812\">suivi<\/a> avec pr\u00e9cision.<\/p>","protected":false},"featured_media":0,"template":"","categories":[],"tags":[],"class_list":["post-3873","glossar","type-glossar","status-publish","hentry"],"acf":[],"_links":{"self":[{"href":"https:\/\/trackboxx.com\/fr\/wp-json\/wp\/v2\/glossar\/3873","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/trackboxx.com\/fr\/wp-json\/wp\/v2\/glossar"}],"about":[{"href":"https:\/\/trackboxx.com\/fr\/wp-json\/wp\/v2\/types\/glossar"}],"version-history":[{"count":0,"href":"https:\/\/trackboxx.com\/fr\/wp-json\/wp\/v2\/glossar\/3873\/revisions"}],"wp:attachment":[{"href":"https:\/\/trackboxx.com\/fr\/wp-json\/wp\/v2\/media?parent=3873"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/trackboxx.com\/fr\/wp-json\/wp\/v2\/categories?post=3873"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/trackboxx.com\/fr\/wp-json\/wp\/v2\/tags?post=3873"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}