{"id":3875,"date":"2025-04-29T10:20:09","date_gmt":"2025-04-29T08:20:09","guid":{"rendered":"https:\/\/trackboxx.com\/?post_type=glossar&#038;p=3875"},"modified":"2025-04-29T10:20:09","modified_gmt":"2025-04-29T08:20:09","slug":"gtag-js-global-site-tag","status":"publish","type":"glossar","link":"https:\/\/trackboxx.com\/fr\/glossar\/gtag-js-global-site-tag\/","title":{"rendered":"gtag.js (Global Site Tag)"},"content":{"rendered":"<p><strong>gtag.js<\/strong> (Global Site Tag) est une biblioth\u00e8que JavaScript de Google qui sert \u00e0 int\u00e9grer et \u00e0 contr\u00f4ler facilement diff\u00e9rents services Google sur un site web - notamment pour Google Analytics, Google Ads et d'autres outils de marketing et d'analyse.<\/p>\n\n\n\n<p>gtag.js fournit un code de suivi uniformis\u00e9 qui permet de suivre les \u00e9v\u00e9nements, les pages vues et les <a href=\"https:\/\/trackboxx.com\/fr\/glossaire\/conversion\/\" data-type=\"glossar\" data-id=\"3825\">Conversions <\/a>de mani\u00e8re centralis\u00e9e. Les exploitants de sites web peuvent ainsi d\u00e9finir des interactions directement dans le code, sans devoir int\u00e9grer plusieurs scripts de suivi s\u00e9par\u00e9s.<\/p>\n\n\n\n<p>Fonctions typiques de gtag.js :<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Enregistrement des pages consult\u00e9es<\/li>\n\n\n\n<li>Envoi de messages personnalis\u00e9s <a href=\"https:\/\/trackboxx.com\/fr\/glossaire\/suivi-des-evenements\/\" data-type=\"glossar\" data-id=\"3869\">\u00c9v\u00e9nements<\/a> (par ex. clics, t\u00e9l\u00e9chargements)<\/li>\n\n\n\n<li>Mise en place de <a href=\"https:\/\/trackboxx.com\/fr\/explication-des-possibilites-de-conversion-tracking\/\" data-type=\"post\" data-id=\"3587\">Suivi des conversions<\/a><\/li>\n\n\n\n<li>Relier plusieurs services Google \u00e0 l'aide d'un seul extrait de code<\/li>\n<\/ul>\n\n\n\n<p>gtag.js est la m\u00e9thode d'impl\u00e9mentation recommand\u00e9e pour les services Google les plus r\u00e9cents et remplace les anciennes biblioth\u00e8ques comme analytics.js ou les balises de conversion classiques de Google Ads.<\/p>\n\n\n\n<p>Remarque : Comme alternative \u00e0 l'int\u00e9gration directe de gtag.js, il est possible d'utiliser le <a href=\"https:\/\/trackboxx.com\/fr\/glossaire\/google-tag-manager-gtm\/\" data-type=\"glossar\" data-id=\"3873\">Gestionnaire de balises Google<\/a> qui offre une flexibilit\u00e9 suppl\u00e9mentaire dans la gestion des tags.<\/p>","protected":false},"featured_media":0,"template":"","categories":[],"tags":[],"class_list":["post-3875","glossar","type-glossar","status-publish","hentry"],"acf":[],"_links":{"self":[{"href":"https:\/\/trackboxx.com\/fr\/wp-json\/wp\/v2\/glossar\/3875","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/trackboxx.com\/fr\/wp-json\/wp\/v2\/glossar"}],"about":[{"href":"https:\/\/trackboxx.com\/fr\/wp-json\/wp\/v2\/types\/glossar"}],"version-history":[{"count":0,"href":"https:\/\/trackboxx.com\/fr\/wp-json\/wp\/v2\/glossar\/3875\/revisions"}],"wp:attachment":[{"href":"https:\/\/trackboxx.com\/fr\/wp-json\/wp\/v2\/media?parent=3875"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/trackboxx.com\/fr\/wp-json\/wp\/v2\/categories?post=3875"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/trackboxx.com\/fr\/wp-json\/wp\/v2\/tags?post=3875"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}