{"id":3875,"date":"2025-04-29T10:20:09","date_gmt":"2025-04-29T08:20:09","guid":{"rendered":"https:\/\/trackboxx.com\/?post_type=glossar&#038;p=3875"},"modified":"2025-04-29T10:20:09","modified_gmt":"2025-04-29T08:20:09","slug":"gtag-js-global-site-tag","status":"publish","type":"glossar","link":"https:\/\/trackboxx.com\/fr\/glossar\/gtag-js-global-site-tag\/","title":{"rendered":"gtag.js (Global Site Tag)"},"content":{"rendered":"<p class=\"wp-block-paragraph\"><strong>gtag.js<\/strong> (Global Site Tag) est une biblioth\u00e8que JavaScript de Google qui facilite l\u2019int\u00e9gration et la gestion de diff\u00e9rents services Google sur un site web, notamment Google Analytics, Google Ads et d\u2019autres outils marketing et d\u2019analyse.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">gtag.js fournit un code de suivi unique qui permet de centraliser les \u00e9v\u00e9nements, les pages vues et les <a href=\"https:\/\/trackboxx.com\/fr\/glossaire\/conversion\/\" data-type=\"glossar\" data-id=\"3825\">conversions <\/a>Les propri\u00e9taires de sites peuvent ainsi d\u00e9finir des interactions directement dans le code, sans avoir \u00e0 ajouter plusieurs scripts de suivi distincts.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Fonctions courantes de gtag.js :<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Suivi des pages vues<\/li>\n\n\n\n<li>Envoi d\u2019 <a href=\"https:\/\/trackboxx.com\/fr\/glossaire\/suivi-des-evenements\/\" data-type=\"glossar\" data-id=\"3869\">\u00e9v\u00e9nements<\/a> (par exemple, des clics et des t\u00e9l\u00e9chargements)<\/li>\n\n\n\n<li>Configuration du <a href=\"https:\/\/trackboxx.com\/fr\/explication-des-possibilites-de-conversion-tracking\/\" data-type=\"post\" data-id=\"3587\">Suivi des conversions<\/a><\/li>\n\n\n\n<li>Connexion de plusieurs services Google \u00e0 l\u2019aide d\u2019un seul extrait de code<\/li>\n<\/ul>\n\n\n\n<p class=\"wp-block-paragraph\">gtag.js est la m\u00e9thode d\u2019impl\u00e9mentation recommand\u00e9e par Google pour ses services r\u00e9cents. Elle remplace les anciennes biblioth\u00e8ques telles qu\u2019analytics.js et les balises de conversion Google Ads classiques.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Remarque : au lieu d\u2019int\u00e9grer directement gtag.js, vous pouvez \u00e9galement utiliser <a href=\"https:\/\/trackboxx.com\/fr\/glossaire\/google-tag-manager-gtm\/\" data-type=\"glossar\" data-id=\"3873\">Gestionnaire de balises Google<\/a> qui offre davantage de flexibilit\u00e9 pour g\u00e9rer les balises.<\/p>","protected":false},"featured_media":0,"template":"","categories":[],"tags":[],"class_list":["post-3875","glossar","type-glossar","status-publish","hentry"],"acf":[],"_links":{"self":[{"href":"https:\/\/trackboxx.com\/fr\/wp-json\/wp\/v2\/glossar\/3875","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/trackboxx.com\/fr\/wp-json\/wp\/v2\/glossar"}],"about":[{"href":"https:\/\/trackboxx.com\/fr\/wp-json\/wp\/v2\/types\/glossar"}],"version-history":[{"count":0,"href":"https:\/\/trackboxx.com\/fr\/wp-json\/wp\/v2\/glossar\/3875\/revisions"}],"wp:attachment":[{"href":"https:\/\/trackboxx.com\/fr\/wp-json\/wp\/v2\/media?parent=3875"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/trackboxx.com\/fr\/wp-json\/wp\/v2\/categories?post=3875"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/trackboxx.com\/fr\/wp-json\/wp\/v2\/tags?post=3875"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}