{"id":3882,"date":"2025-04-29T10:27:11","date_gmt":"2025-04-29T08:27:11","guid":{"rendered":"https:\/\/trackboxx.com\/?post_type=glossar&#038;p=3882"},"modified":"2025-04-29T10:27:11","modified_gmt":"2025-04-29T08:27:11","slug":"jour","status":"publish","type":"glossar","link":"https:\/\/trackboxx.com\/fr\/glossar\/tag\/","title":{"rendered":"tag"},"content":{"rendered":"<p class=\"wp-block-paragraph\">Un tag est un petit extrait de code ajout\u00e9 \u00e0 un site web pour collecter des donn\u00e9es pr\u00e9cises ou d\u00e9clencher une action. Les tags sont couramment utilis\u00e9s pour le <a href=\"https:\/\/trackboxx.com\/fr\/glossaire\/tracking\/\" data-type=\"glossar\" data-id=\"3812\">suivi<\/a>, la mesure des conversions et le marketing.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Il peut s\u2019agir, par exemple, du tag Google Analytics, du pixel Meta ou d\u2019un tag Google Ads pour le <a href=\"https:\/\/trackboxx.com\/fr\/explication-des-possibilites-de-conversion-tracking\/\" data-type=\"post\" data-id=\"3587\">Suivi des conversions<\/a>. Avec <a href=\"https:\/\/trackboxx.com\/fr\/glossaire\/google-tag-manager-gtm\/\" data-type=\"glossar\" data-id=\"3873\">Gestionnaire de balises Google<\/a> , vous pouvez g\u00e9rer les tags sans modifier manuellement le code du site.<\/p>","protected":false},"featured_media":0,"template":"","categories":[],"tags":[],"class_list":["post-3882","glossar","type-glossar","status-publish","hentry"],"acf":[],"_links":{"self":[{"href":"https:\/\/trackboxx.com\/fr\/wp-json\/wp\/v2\/glossar\/3882","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/trackboxx.com\/fr\/wp-json\/wp\/v2\/glossar"}],"about":[{"href":"https:\/\/trackboxx.com\/fr\/wp-json\/wp\/v2\/types\/glossar"}],"version-history":[{"count":0,"href":"https:\/\/trackboxx.com\/fr\/wp-json\/wp\/v2\/glossar\/3882\/revisions"}],"wp:attachment":[{"href":"https:\/\/trackboxx.com\/fr\/wp-json\/wp\/v2\/media?parent=3882"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/trackboxx.com\/fr\/wp-json\/wp\/v2\/categories?post=3882"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/trackboxx.com\/fr\/wp-json\/wp\/v2\/tags?post=3882"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}