{"id":3882,"date":"2025-04-29T10:27:11","date_gmt":"2025-04-29T08:27:11","guid":{"rendered":"https:\/\/trackboxx.com\/?post_type=glossar&#038;p=3882"},"modified":"2025-04-29T10:27:11","modified_gmt":"2025-04-29T08:27:11","slug":"jour","status":"publish","type":"glossar","link":"https:\/\/trackboxx.com\/fr\/glossar\/tag\/","title":{"rendered":"Jour"},"content":{"rendered":"<p>Une balise est un petit extrait de code qui est int\u00e9gr\u00e9 \u00e0 un site web afin de collecter certaines donn\u00e9es ou de d\u00e9clencher des actions. Les balises sont souvent utilis\u00e9es pour <a href=\"https:\/\/trackboxx.com\/fr\/glossaire\/tracking\/\" data-type=\"glossar\" data-id=\"3812\">Suivi<\/a>Les donn\u00e9es ne sont pas utilis\u00e9es \u00e0 des fins de marketing, de mesure de la conversion ou de marketing.<\/p>\n\n\n\n<p>On peut citer par exemple le tag Google Analytics, un pixel Facebook ou un <a href=\"https:\/\/trackboxx.com\/fr\/explication-des-possibilites-de-conversion-tracking\/\" data-type=\"post\" data-id=\"3587\">Suivi des conversions<\/a>-pour Google Ads. \u00c0 propos de la <a href=\"https:\/\/trackboxx.com\/fr\/glossaire\/google-tag-manager-gtm\/\" data-type=\"glossar\" data-id=\"3873\">Gestionnaire de balises Google<\/a> permet de g\u00e9rer facilement les tags sans devoir modifier manuellement le code du site.<\/p>","protected":false},"featured_media":0,"template":"","categories":[],"tags":[],"class_list":["post-3882","glossar","type-glossar","status-publish","hentry"],"acf":[],"_links":{"self":[{"href":"https:\/\/trackboxx.com\/fr\/wp-json\/wp\/v2\/glossar\/3882","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/trackboxx.com\/fr\/wp-json\/wp\/v2\/glossar"}],"about":[{"href":"https:\/\/trackboxx.com\/fr\/wp-json\/wp\/v2\/types\/glossar"}],"version-history":[{"count":0,"href":"https:\/\/trackboxx.com\/fr\/wp-json\/wp\/v2\/glossar\/3882\/revisions"}],"wp:attachment":[{"href":"https:\/\/trackboxx.com\/fr\/wp-json\/wp\/v2\/media?parent=3882"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/trackboxx.com\/fr\/wp-json\/wp\/v2\/categories?post=3882"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/trackboxx.com\/fr\/wp-json\/wp\/v2\/tags?post=3882"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}