{"id":3894,"date":"2025-04-30T08:57:27","date_gmt":"2025-04-30T06:57:27","guid":{"rendered":"https:\/\/trackboxx.com\/?post_type=glossar&#038;p=3894"},"modified":"2025-04-30T08:57:27","modified_gmt":"2025-04-30T06:57:27","slug":"remarketing","status":"publish","type":"glossar","link":"https:\/\/trackboxx.com\/fr\/glossar\/remarketing\/","title":{"rendered":"Remarketing"},"content":{"rendered":"<p class=\"wp-block-paragraph\">Le remarketing est une strat\u00e9gie marketing qui consiste \u00e0 <strong>recibler les visiteurs d\u2019un site web<\/strong> \u2014 le plus souvent au moyen d\u2019annonces personnalis\u00e9es. Ces utilisateurs ont d\u00e9j\u00e0 interagi avec le site, par exemple en consultant un produit ou en ajoutant un article au panier, sans toutefois r\u00e9aliser de conversion.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Gr\u00e2ce \u00e0 des technologies de <a href=\"https:\/\/trackboxx.com\/fr\/glossaire\/tracking\/\" data-type=\"glossar\" data-id=\"3812\">suivi<\/a>telles que le <a href=\"https:\/\/trackboxx.com\/fr\/glossaire\/pixel\/\" data-type=\"glossar\" data-id=\"3892\">Pixel<\/a> Meta ou les <a href=\"https:\/\/trackboxx.com\/fr\/glossaire\/jour\/\" data-type=\"glossar\" data-id=\"3882\">balises<\/a> Google Ads, le comportement des utilisateurs est enregistr\u00e9 afin de pouvoir les toucher \u00e0 nouveau sur d\u2019autres plateformes, comme les r\u00e9seaux sociaux ou le display. L\u2019objectif est de les faire revenir et d\u2019obtenir finalement la <a href=\"https:\/\/trackboxx.com\/fr\/glossaire\/conversion\/\" data-type=\"glossar\" data-id=\"3825\">Conversion<\/a> .<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Le remarketing repose g\u00e9n\u00e9ralement sur des <a href=\"https:\/\/trackboxx.com\/fr\/que-sont-les-cookies-et-quelles-sont-les-differences\/\" data-type=\"post\" data-id=\"1965\">cookies<\/a>, des pixels ou des <a href=\"https:\/\/trackboxx.com\/fr\/glossaire\/suivi-des-evenements\/\" data-type=\"glossar\" data-id=\"3869\">\u00e9v\u00e9nements<\/a> et n\u00e9cessite un consentement conforme aux r\u00e8gles de protection des donn\u00e9es.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Comme le retargeting, le remarketing joue un r\u00f4le dans le <a href=\"https:\/\/trackboxx.com\/fr\/guide-de-suivi-du-commerce-electronique\/\" data-type=\"post\" data-id=\"3670\">suivi e-commerce<\/a> .<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><\/p>","protected":false},"featured_media":0,"template":"","categories":[],"tags":[],"class_list":["post-3894","glossar","type-glossar","status-publish","hentry"],"acf":[],"_links":{"self":[{"href":"https:\/\/trackboxx.com\/fr\/wp-json\/wp\/v2\/glossar\/3894","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/trackboxx.com\/fr\/wp-json\/wp\/v2\/glossar"}],"about":[{"href":"https:\/\/trackboxx.com\/fr\/wp-json\/wp\/v2\/types\/glossar"}],"version-history":[{"count":0,"href":"https:\/\/trackboxx.com\/fr\/wp-json\/wp\/v2\/glossar\/3894\/revisions"}],"wp:attachment":[{"href":"https:\/\/trackboxx.com\/fr\/wp-json\/wp\/v2\/media?parent=3894"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/trackboxx.com\/fr\/wp-json\/wp\/v2\/categories?post=3894"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/trackboxx.com\/fr\/wp-json\/wp\/v2\/tags?post=3894"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}