{"id":3896,"date":"2025-04-30T08:58:35","date_gmt":"2025-04-30T06:58:35","guid":{"rendered":"https:\/\/trackboxx.com\/?post_type=glossar&#038;p=3896"},"modified":"2025-04-30T08:58:35","modified_gmt":"2025-04-30T06:58:35","slug":"retagergeting","status":"publish","type":"glossar","link":"https:\/\/trackboxx.com\/fr\/glossar\/retagergeting\/","title":{"rendered":"Retagergeting"},"content":{"rendered":"<p>Le retargeting est un terme souvent synonyme de <a href=\"https:\/\/trackboxx.com\/fr\/glossaire\/remarketing\/\" data-type=\"glossar\" data-id=\"3894\">Remarketing<\/a> mais, au sens strict, il d\u00e9signe sp\u00e9cifiquement les <strong>mise en \u0153uvre technique<\/strong> le reciblage des utilisateurs via les r\u00e9seaux publicitaires.<\/p>\n\n\n\n<p>Alors que le remarketing d\u00e9crit plut\u00f4t la partie strat\u00e9gique, le retargeting se r\u00e9f\u00e8re \u00e0 la <strong>m\u00e9canisme pratique<\/strong>qui permet, par exemple, d'obtenir des informations sur le m\u00e9ta <a href=\"https:\/\/trackboxx.com\/fr\/glossaire\/pixel\/\" data-type=\"glossar\" data-id=\"3892\">Pixel<\/a> ou Google Ads Remarketing <a href=\"https:\/\/trackboxx.com\/fr\/glossaire\/jour\/\" data-type=\"glossar\" data-id=\"3882\">Jour<\/a> les utilisateurs correspondants sont identifi\u00e9s et des annonces publicitaires sont diffus\u00e9es.<\/p>\n\n\n\n<p>Ici aussi, la base est g\u00e9n\u00e9ralement <a href=\"https:\/\/trackboxx.com\/fr\/glossaire\/suivi-cote-client\/\" data-type=\"glossar\" data-id=\"3879\">suivi c\u00f4t\u00e9 client<\/a>compl\u00e9t\u00e9es par des listes d'audience et des <a href=\"https:\/\/trackboxx.com\/fr\/glossaire\/conversion\/\" data-type=\"glossar\" data-id=\"3825\">Conversion<\/a>-objectifs.<\/p>","protected":false},"featured_media":0,"template":"","categories":[],"tags":[],"class_list":["post-3896","glossar","type-glossar","status-publish","hentry"],"acf":[],"_links":{"self":[{"href":"https:\/\/trackboxx.com\/fr\/wp-json\/wp\/v2\/glossar\/3896","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/trackboxx.com\/fr\/wp-json\/wp\/v2\/glossar"}],"about":[{"href":"https:\/\/trackboxx.com\/fr\/wp-json\/wp\/v2\/types\/glossar"}],"version-history":[{"count":0,"href":"https:\/\/trackboxx.com\/fr\/wp-json\/wp\/v2\/glossar\/3896\/revisions"}],"wp:attachment":[{"href":"https:\/\/trackboxx.com\/fr\/wp-json\/wp\/v2\/media?parent=3896"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/trackboxx.com\/fr\/wp-json\/wp\/v2\/categories?post=3896"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/trackboxx.com\/fr\/wp-json\/wp\/v2\/tags?post=3896"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}