{"id":4025,"date":"2025-05-25T11:32:31","date_gmt":"2025-05-25T09:32:31","guid":{"rendered":"https:\/\/trackboxx.com\/?post_type=glossar&#038;p=4025"},"modified":"2025-05-25T11:32:31","modified_gmt":"2025-05-25T09:32:31","slug":"opt-in","status":"publish","type":"glossar","link":"https:\/\/trackboxx.com\/fr\/glossar\/opt-in\/","title":{"rendered":"Opt-in"},"content":{"rendered":"<p class=\"wp-block-paragraph\">En mati\u00e8re de protection des donn\u00e9es, l\u2019opt-in d\u00e9signe <strong>le consentement actif de l\u2019utilisateur<\/strong> au traitement de ses donn\u00e9es personnelles, par exemple pour les cookies, les newsletters ou les outils de suivi.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Dans le cadre du RGPD, un consentement clair et volontaire est requis pour de nombreux traitements, notamment le marketing et <a href=\"https:\/\/trackboxx.com\/fr\/glossaire\/analyse-du-web\/\" data-type=\"glossar\" data-id=\"3817\">analyse web<\/a> . Les scripts de suivi et les cookies non essentiels ne peuvent donc pas \u00eatre utilis\u00e9s avant l\u2019accord actif de l\u2019utilisateur.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Un opt-in valable doit :<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>\u00eatre donn\u00e9 activement<\/strong> , par exemple en cliquant sur un bouton,<\/li>\n\n\n\n<li><strong>\u00eatre \u00e9clair\u00e9<\/strong> , avec une explication claire de ce qui se passe,<\/li>\n\n\n\n<li>et \u00e0 tout moment <strong>r\u00e9vocable<\/strong> \u00eatre.<\/li>\n<\/ul>\n\n\n\n<p class=\"wp-block-paragraph\">Un exemple typique est <a href=\"https:\/\/trackboxx.com\/fr\/conception-de-bannieres-de-consentement-conforme-au-dsgvo\/\" data-type=\"post\" data-id=\"2027\">une banni\u00e8re de cookies<\/a>dans laquelle l\u2019utilisateur accepte des finalit\u00e9s ou des fournisseurs pr\u00e9cis.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><\/p>","protected":false},"featured_media":0,"template":"","categories":[],"tags":[],"class_list":["post-4025","glossar","type-glossar","status-publish","hentry"],"acf":[],"_links":{"self":[{"href":"https:\/\/trackboxx.com\/fr\/wp-json\/wp\/v2\/glossar\/4025","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/trackboxx.com\/fr\/wp-json\/wp\/v2\/glossar"}],"about":[{"href":"https:\/\/trackboxx.com\/fr\/wp-json\/wp\/v2\/types\/glossar"}],"version-history":[{"count":0,"href":"https:\/\/trackboxx.com\/fr\/wp-json\/wp\/v2\/glossar\/4025\/revisions"}],"wp:attachment":[{"href":"https:\/\/trackboxx.com\/fr\/wp-json\/wp\/v2\/media?parent=4025"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/trackboxx.com\/fr\/wp-json\/wp\/v2\/categories?post=4025"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/trackboxx.com\/fr\/wp-json\/wp\/v2\/tags?post=4025"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}