{"id":2730,"date":"2024-09-10T12:13:57","date_gmt":"2024-09-10T10:13:57","guid":{"rendered":"https:\/\/trackboxx.com\/?page_id=2730"},"modified":"2025-06-19T13:36:42","modified_gmt":"2025-06-19T11:36:42","slug":"glossaire","status":"publish","type":"page","link":"https:\/\/trackboxx.com\/fr\/glossar\/","title":{"rendered":"Glossaire"},"content":{"rendered":"<div data-elementor-type=\"wp-page\" data-elementor-id=\"2730\" class=\"elementor elementor-2730\" data-elementor-post-type=\"page\">\n\t\t\t\t<div class=\"elementor-element elementor-element-548e740 e-flex e-con-boxed e-con e-parent\" data-id=\"548e740\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t<div class=\"elementor-element elementor-element-b74b6f3 e-con-full e-flex e-con e-child\" data-id=\"b74b6f3\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-aed7b69 elementor-search-form--skin-minimal elementor-widget elementor-widget-search-form\" data-id=\"aed7b69\" data-element_type=\"widget\" data-e-type=\"widget\" data-settings=\"{&quot;skin&quot;:&quot;minimal&quot;}\" data-widget_type=\"search-form.default\">\n\t\t\t\t\t\t\t<search role=\"search\">\n\t\t\t<form class=\"elementor-search-form\" action=\"https:\/\/trackboxx.com\/fr\/\" method=\"get\" data-trp-original-action=\"https:\/\/trackboxx.com\/fr\">\n\t\t\t\t\t\t\t\t\t\t\t\t<div class=\"elementor-search-form__container\">\n\t\t\t\t\t<label class=\"elementor-screen-only\" for=\"elementor-search-form-aed7b69\">Recherche<\/label>\n\n\t\t\t\t\t\t\t\t\t\t\t<div class=\"elementor-search-form__icon\">\n\t\t\t\t\t\t\t<div class=\"e-font-icon-svg-container\"><svg aria-hidden=\"true\" class=\"e-font-icon-svg e-fas-search\" viewbox=\"0 0 512 512\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"><path d=\"M505 442.7L405.3 343c-4.5-4.5-10.6-7-17-7H372c27.6-35.3 44-79.7 44-128C416 93.1 322.9 0 208 0S0 93.1 0 208s93.1 208 208 208c48.3 0 92.7-16.4 128-44v16.3c0 6.4 2.5 12.5 7 17l99.7 99.7c9.4 9.4 24.6 9.4 33.9 0l28.3-28.3c9.4-9.4 9.4-24.6.1-34zM208 336c-70.7 0-128-57.2-128-128 0-70.7 57.2-128 128-128 70.7 0 128 57.2 128 128 0 70.7-57.2 128-128 128z\"><\/path><\/svg><\/div>\t\t\t\t\t\t\t<span class=\"elementor-screen-only\">Recherche<\/span>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\n\t\t\t\t\t<input id=\"elementor-search-form-aed7b69\" placeholder=\"Chercher un sujet...\" class=\"elementor-search-form__input\" type=\"search\" name=\"s\" value=\"\">\n\t\t\t\t\t\n\t\t\t\t\t\n\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t<input type=\"hidden\" name=\"trp-form-language\" value=\"fr\"\/><\/form>\n\t\t<\/search>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-b685575 elementor-posts--thumbnail-none elementor-grid-3 elementor-grid-tablet-2 elementor-grid-mobile-1 elementor-widget elementor-widget-posts\" data-id=\"b685575\" data-element_type=\"widget\" data-e-type=\"widget\" data-settings=\"{&quot;pagination_type&quot;:&quot;numbers_and_prev_next&quot;,&quot;classic_columns&quot;:&quot;3&quot;,&quot;classic_columns_tablet&quot;:&quot;2&quot;,&quot;classic_columns_mobile&quot;:&quot;1&quot;,&quot;classic_row_gap&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;size&quot;:35,&quot;sizes&quot;:[]},&quot;classic_row_gap_tablet&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;size&quot;:&quot;&quot;,&quot;sizes&quot;:[]},&quot;classic_row_gap_mobile&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;size&quot;:&quot;&quot;,&quot;sizes&quot;:[]}}\" data-widget_type=\"posts.classic\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-posts-container elementor-posts elementor-posts--skin-classic elementor-grid\" role=\"list\">\n\t\t\t\t<article class=\"elementor-post elementor-grid-item post-4020 glossar type-glossar status-publish hentry\" role=\"listitem\">\n\t\t\t\t<div class=\"elementor-post__text\">\n\t\t\t\t<h3 class=\"elementor-post__title\">\n\t\t\t<a href=\"https:\/\/trackboxx.com\/fr\/glossar\/anonymisierung\/\" >\n\t\t\t\tAnonymisation\t\t\t<\/a>\n\t\t<\/h3>\n\t\t\t\t<\/div>\n\t\t\t\t<\/article>\n\t\t\t\t<article class=\"elementor-post elementor-grid-item post-4016 glossar type-glossar status-publish hentry\" role=\"listitem\">\n\t\t\t\t<div class=\"elementor-post__text\">\n\t\t\t\t<h3 class=\"elementor-post__title\">\n\t\t\t<a href=\"https:\/\/trackboxx.com\/fr\/glossar\/auftragsverarbeitung\/\" >\n\t\t\t\tTraitement des commandes\t\t\t<\/a>\n\t\t<\/h3>\n\t\t\t\t<\/div>\n\t\t\t\t<\/article>\n\t\t\t\t<article class=\"elementor-post elementor-grid-item post-3865 glossar type-glossar status-publish hentry\" role=\"listitem\">\n\t\t\t\t<div class=\"elementor-post__text\">\n\t\t\t\t<h3 class=\"elementor-post__title\">\n\t\t\t<a href=\"https:\/\/trackboxx.com\/fr\/glossar\/bounce-rate-absprungrate\/\" >\n\t\t\t\tTaux de rebond (Bounce Rate)\t\t\t<\/a>\n\t\t<\/h3>\n\t\t\t\t<\/div>\n\t\t\t\t<\/article>\n\t\t\t\t<article class=\"elementor-post elementor-grid-item post-3827 glossar type-glossar status-publish hentry\" role=\"listitem\">\n\t\t\t\t<div class=\"elementor-post__text\">\n\t\t\t\t<h3 class=\"elementor-post__title\">\n\t\t\t<a href=\"https:\/\/trackboxx.com\/fr\/glossar\/call-to-action-cta\/\" >\n\t\t\t\tAppel \u00e0 l'action (CTA)\t\t\t<\/a>\n\t\t<\/h3>\n\t\t\t\t<\/div>\n\t\t\t\t<\/article>\n\t\t\t\t<article class=\"elementor-post elementor-grid-item post-3879 glossar type-glossar status-publish hentry\" role=\"listitem\">\n\t\t\t\t<div class=\"elementor-post__text\">\n\t\t\t\t<h3 class=\"elementor-post__title\">\n\t\t\t<a href=\"https:\/\/trackboxx.com\/fr\/glossar\/clientseitiges-tracking\/\" >\n\t\t\t\tSuivi c\u00f4t\u00e9 client\t\t\t<\/a>\n\t\t<\/h3>\n\t\t\t\t<\/div>\n\t\t\t\t<\/article>\n\t\t\t\t<article class=\"elementor-post elementor-grid-item post-3825 glossar type-glossar status-publish hentry\" role=\"listitem\">\n\t\t\t\t<div class=\"elementor-post__text\">\n\t\t\t\t<h3 class=\"elementor-post__title\">\n\t\t\t<a href=\"https:\/\/trackboxx.com\/fr\/glossar\/conversion\/\" >\n\t\t\t\tConversion\t\t\t<\/a>\n\t\t<\/h3>\n\t\t\t\t<\/div>\n\t\t\t\t<\/article>\n\t\t\t\t<article class=\"elementor-post elementor-grid-item post-3871 glossar type-glossar status-publish hentry\" role=\"listitem\">\n\t\t\t\t<div class=\"elementor-post__text\">\n\t\t\t\t<h3 class=\"elementor-post__title\">\n\t\t\t<a href=\"https:\/\/trackboxx.com\/fr\/glossar\/direct-traffic\/\" >\n\t\t\t\tTrafic direct\t\t\t<\/a>\n\t\t<\/h3>\n\t\t\t\t<\/div>\n\t\t\t\t<\/article>\n\t\t\t\t<article class=\"elementor-post elementor-grid-item post-4065 glossar type-glossar status-publish hentry\" role=\"listitem\">\n\t\t\t\t<div class=\"elementor-post__text\">\n\t\t\t\t<h3 class=\"elementor-post__title\">\n\t\t\t<a href=\"https:\/\/trackboxx.com\/fr\/glossar\/do-not-track-option\/\" >\n\t\t\t\tOption do-not-track\t\t\t<\/a>\n\t\t<\/h3>\n\t\t\t\t<\/div>\n\t\t\t\t<\/article>\n\t\t\t\t<article class=\"elementor-post elementor-grid-item post-3869 glossar type-glossar status-publish hentry\" role=\"listitem\">\n\t\t\t\t<div class=\"elementor-post__text\">\n\t\t\t\t<h3 class=\"elementor-post__title\">\n\t\t\t<a href=\"https:\/\/trackboxx.com\/fr\/glossar\/event-tracking\/\" >\n\t\t\t\tSuivi des \u00e9v\u00e9nements\t\t\t<\/a>\n\t\t<\/h3>\n\t\t\t\t<\/div>\n\t\t\t\t<\/article>\n\t\t\t\t<article class=\"elementor-post elementor-grid-item post-3890 glossar type-glossar status-publish hentry\" role=\"listitem\">\n\t\t\t\t<div class=\"elementor-post__text\">\n\t\t\t\t<h3 class=\"elementor-post__title\">\n\t\t\t<a href=\"https:\/\/trackboxx.com\/fr\/glossar\/first-party-data\/\" >\n\t\t\t\tDonn\u00e9es de premi\u00e8re partie\t\t\t<\/a>\n\t\t<\/h3>\n\t\t\t\t<\/div>\n\t\t\t\t<\/article>\n\t\t\t\t<article class=\"elementor-post elementor-grid-item post-3873 glossar type-glossar status-publish hentry\" role=\"listitem\">\n\t\t\t\t<div class=\"elementor-post__text\">\n\t\t\t\t<h3 class=\"elementor-post__title\">\n\t\t\t<a href=\"https:\/\/trackboxx.com\/fr\/glossar\/google-tag-manager-gtm\/\" >\n\t\t\t\tGoogle Tag Manager (GTM)\t\t\t<\/a>\n\t\t<\/h3>\n\t\t\t\t<\/div>\n\t\t\t\t<\/article>\n\t\t\t\t<article class=\"elementor-post elementor-grid-item post-3875 glossar type-glossar status-publish hentry\" role=\"listitem\">\n\t\t\t\t<div class=\"elementor-post__text\">\n\t\t\t\t<h3 class=\"elementor-post__title\">\n\t\t\t<a href=\"https:\/\/trackboxx.com\/fr\/glossar\/gtag-js-global-site-tag\/\" >\n\t\t\t\tgtag.js (Global Site Tag)\t\t\t<\/a>\n\t\t<\/h3>\n\t\t\t\t<\/div>\n\t\t\t\t<\/article>\n\t\t\t\t<article class=\"elementor-post elementor-grid-item post-4025 glossar type-glossar status-publish hentry\" role=\"listitem\">\n\t\t\t\t<div class=\"elementor-post__text\">\n\t\t\t\t<h3 class=\"elementor-post__title\">\n\t\t\t<a href=\"https:\/\/trackboxx.com\/fr\/glossar\/opt-in\/\" >\n\t\t\t\tOpt-in\t\t\t<\/a>\n\t\t<\/h3>\n\t\t\t\t<\/div>\n\t\t\t\t<\/article>\n\t\t\t\t<article class=\"elementor-post elementor-grid-item post-4027 glossar type-glossar status-publish hentry\" role=\"listitem\">\n\t\t\t\t<div class=\"elementor-post__text\">\n\t\t\t\t<h3 class=\"elementor-post__title\">\n\t\t\t<a href=\"https:\/\/trackboxx.com\/fr\/glossar\/opt-out\/\" >\n\t\t\t\tOpt-out\t\t\t<\/a>\n\t\t<\/h3>\n\t\t\t\t<\/div>\n\t\t\t\t<\/article>\n\t\t\t\t<article class=\"elementor-post elementor-grid-item post-3892 glossar type-glossar status-publish hentry\" role=\"listitem\">\n\t\t\t\t<div class=\"elementor-post__text\">\n\t\t\t\t<h3 class=\"elementor-post__title\">\n\t\t\t<a href=\"https:\/\/trackboxx.com\/fr\/glossar\/pixel\/\" >\n\t\t\t\tPixel\t\t\t<\/a>\n\t\t<\/h3>\n\t\t\t\t<\/div>\n\t\t\t\t<\/article>\n\t\t\t\t<article class=\"elementor-post elementor-grid-item post-4018 glossar type-glossar status-publish hentry\" role=\"listitem\">\n\t\t\t\t<div class=\"elementor-post__text\">\n\t\t\t\t<h3 class=\"elementor-post__title\">\n\t\t\t<a href=\"https:\/\/trackboxx.com\/fr\/glossar\/privacy-shield\/\" >\n\t\t\t\tBouclier de protection des donn\u00e9es\t\t\t<\/a>\n\t\t<\/h3>\n\t\t\t\t<\/div>\n\t\t\t\t<\/article>\n\t\t\t\t<article class=\"elementor-post elementor-grid-item post-4022 glossar type-glossar status-publish hentry\" role=\"listitem\">\n\t\t\t\t<div class=\"elementor-post__text\">\n\t\t\t\t<h3 class=\"elementor-post__title\">\n\t\t\t<a href=\"https:\/\/trackboxx.com\/fr\/glossar\/pseudonymisierung\/\" >\n\t\t\t\tPseudonymisation\t\t\t<\/a>\n\t\t<\/h3>\n\t\t\t\t<\/div>\n\t\t\t\t<\/article>\n\t\t\t\t<article class=\"elementor-post elementor-grid-item post-3819 glossar type-glossar status-publish hentry\" role=\"listitem\">\n\t\t\t\t<div class=\"elementor-post__text\">\n\t\t\t\t<h3 class=\"elementor-post__title\">\n\t\t\t<a href=\"https:\/\/trackboxx.com\/fr\/glossar\/referral-traffic\/\" >\n\t\t\t\tTrafic de r\u00e9f\u00e9rence\t\t\t<\/a>\n\t\t<\/h3>\n\t\t\t\t<\/div>\n\t\t\t\t<\/article>\n\t\t\t\t<article class=\"elementor-post elementor-grid-item post-3894 glossar type-glossar status-publish hentry\" role=\"listitem\">\n\t\t\t\t<div class=\"elementor-post__text\">\n\t\t\t\t<h3 class=\"elementor-post__title\">\n\t\t\t<a href=\"https:\/\/trackboxx.com\/fr\/glossar\/remarketing\/\" >\n\t\t\t\tRemarketing\t\t\t<\/a>\n\t\t<\/h3>\n\t\t\t\t<\/div>\n\t\t\t\t<\/article>\n\t\t\t\t<article class=\"elementor-post elementor-grid-item post-3896 glossar type-glossar status-publish hentry\" role=\"listitem\">\n\t\t\t\t<div class=\"elementor-post__text\">\n\t\t\t\t<h3 class=\"elementor-post__title\">\n\t\t\t<a href=\"https:\/\/trackboxx.com\/fr\/glossar\/retagergeting\/\" >\n\t\t\t\tRetagergeting\t\t\t<\/a>\n\t\t<\/h3>\n\t\t\t\t<\/div>\n\t\t\t\t<\/article>\n\t\t\t\t<article class=\"elementor-post elementor-grid-item post-3877 glossar type-glossar status-publish hentry\" role=\"listitem\">\n\t\t\t\t<div class=\"elementor-post__text\">\n\t\t\t\t<h3 class=\"elementor-post__title\">\n\t\t\t<a href=\"https:\/\/trackboxx.com\/fr\/glossar\/serverseitiges-tracking\/\" >\n\t\t\t\tSuivi c\u00f4t\u00e9 serveur\t\t\t<\/a>\n\t\t<\/h3>\n\t\t\t\t<\/div>\n\t\t\t\t<\/article>\n\t\t\t\t<article class=\"elementor-post elementor-grid-item post-3823 glossar type-glossar status-publish hentry\" role=\"listitem\">\n\t\t\t\t<div class=\"elementor-post__text\">\n\t\t\t\t<h3 class=\"elementor-post__title\">\n\t\t\t<a href=\"https:\/\/trackboxx.com\/fr\/glossar\/session\/\" >\n\t\t\t\tSession\t\t\t<\/a>\n\t\t<\/h3>\n\t\t\t\t<\/div>\n\t\t\t\t<\/article>\n\t\t\t\t<article class=\"elementor-post elementor-grid-item post-3882 glossar type-glossar status-publish hentry\" role=\"listitem\">\n\t\t\t\t<div class=\"elementor-post__text\">\n\t\t\t\t<h3 class=\"elementor-post__title\">\n\t\t\t<a href=\"https:\/\/trackboxx.com\/fr\/glossar\/tag\/\" >\n\t\t\t\tJour\t\t\t<\/a>\n\t\t<\/h3>\n\t\t\t\t<\/div>\n\t\t\t\t<\/article>\n\t\t\t\t<article class=\"elementor-post elementor-grid-item post-3812 glossar type-glossar status-publish hentry\" role=\"listitem\">\n\t\t\t\t<div class=\"elementor-post__text\">\n\t\t\t\t<h3 class=\"elementor-post__title\">\n\t\t\t<a href=\"https:\/\/trackboxx.com\/fr\/glossar\/tracking\/\" >\n\t\t\t\tSuivi\t\t\t<\/a>\n\t\t<\/h3>\n\t\t\t\t<\/div>\n\t\t\t\t<\/article>\n\t\t\t\t<article class=\"elementor-post elementor-grid-item post-3884 glossar type-glossar status-publish hentry\" role=\"listitem\">\n\t\t\t\t<div class=\"elementor-post__text\">\n\t\t\t\t<h3 class=\"elementor-post__title\">\n\t\t\t<a href=\"https:\/\/trackboxx.com\/fr\/glossar\/trigger\/\" >\n\t\t\t\tD\u00e9clencheur\t\t\t<\/a>\n\t\t<\/h3>\n\t\t\t\t<\/div>\n\t\t\t\t<\/article>\n\t\t\t\t<article class=\"elementor-post elementor-grid-item post-3867 glossar type-glossar status-publish hentry\" role=\"listitem\">\n\t\t\t\t<div class=\"elementor-post__text\">\n\t\t\t\t<h3 class=\"elementor-post__title\">\n\t\t\t<a href=\"https:\/\/trackboxx.com\/fr\/glossar\/verweildauer\/\" >\n\t\t\t\tTemps de r\u00e9tention\t\t\t<\/a>\n\t\t<\/h3>\n\t\t\t\t<\/div>\n\t\t\t\t<\/article>\n\t\t\t\t<article class=\"elementor-post elementor-grid-item post-3817 glossar type-glossar status-publish hentry\" role=\"listitem\">\n\t\t\t\t<div class=\"elementor-post__text\">\n\t\t\t\t<h3 class=\"elementor-post__title\">\n\t\t\t<a href=\"https:\/\/trackboxx.com\/fr\/glossar\/webanalyse\/\" >\n\t\t\t\tAnalyse du web\t\t\t<\/a>\n\t\t<\/h3>\n\t\t\t\t<\/div>\n\t\t\t\t<\/article>\n\t\t\t\t<article class=\"elementor-post elementor-grid-item post-4096 glossar type-glossar status-publish hentry\" role=\"listitem\">\n\t\t\t\t<div class=\"elementor-post__text\">\n\t\t\t\t<h3 class=\"elementor-post__title\">\n\t\t\t<a href=\"https:\/\/trackboxx.com\/fr\/glossar\/zero-click-search\/\" >\n\t\t\t\tRecherche en un clic\t\t\t<\/a>\n\t\t<\/h3>\n\t\t\t\t<\/div>\n\t\t\t\t<\/article>\n\t\t\t\t<\/div>\n\t\t\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>","protected":false},"excerpt":{"rendered":"","protected":false},"author":1,"featured_media":0,"parent":0,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"","meta":{"_acf_changed":false,"footnotes":""},"class_list":["post-2730","page","type-page","status-publish","hentry"],"acf":[],"_links":{"self":[{"href":"https:\/\/trackboxx.com\/fr\/wp-json\/wp\/v2\/pages\/2730","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/trackboxx.com\/fr\/wp-json\/wp\/v2\/pages"}],"about":[{"href":"https:\/\/trackboxx.com\/fr\/wp-json\/wp\/v2\/types\/page"}],"author":[{"embeddable":true,"href":"https:\/\/trackboxx.com\/fr\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/trackboxx.com\/fr\/wp-json\/wp\/v2\/comments?post=2730"}],"version-history":[{"count":0,"href":"https:\/\/trackboxx.com\/fr\/wp-json\/wp\/v2\/pages\/2730\/revisions"}],"wp:attachment":[{"href":"https:\/\/trackboxx.com\/fr\/wp-json\/wp\/v2\/media?parent=2730"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}