{"id":3896,"date":"2025-04-30T08:58:35","date_gmt":"2025-04-30T06:58:35","guid":{"rendered":"https:\/\/trackboxx.com\/?post_type=glossar&#038;p=3896"},"modified":"2025-04-30T08:58:35","modified_gmt":"2025-04-30T06:58:35","slug":"retagering","status":"publish","type":"glossar","link":"https:\/\/trackboxx.com\/nl\/glossar\/retagergeting\/","title":{"rendered":"Retargeting"},"content":{"rendered":"<p class=\"wp-block-paragraph\">De term retargeting wordt vaak gebruikt als synoniem voor <a href=\"https:\/\/trackboxx.com\/nl\/woordenlijst\/remarketing\/\" data-type=\"glossar\" data-id=\"3894\">Remarketing<\/a> . In strikte zin verwijst retargeting echter naar de <strong>technische uitvoering<\/strong> waarmee gebruikers via advertentienetwerken opnieuw worden benaderd.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Waar remarketing vooral de strategie beschrijft, draait retargeting om het <strong>praktische mechanisme<\/strong>waarbij bijvoorbeeld de Meta <a href=\"https:\/\/trackboxx.com\/nl\/woordenlijst\/pixel\/\" data-type=\"glossar\" data-id=\"3892\">Pixel<\/a> of een Google Ads-remarketing <a href=\"https:\/\/trackboxx.com\/nl\/woordenlijst\/dag\/\" data-type=\"glossar\" data-id=\"3882\">tag<\/a> wordt gebruikt om relevante gebruikers te herkennen en gerichte advertenties te tonen.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Ook hierbij is de basis meestal <a href=\"https:\/\/trackboxx.com\/nl\/woordenlijst\/tracking-aan-de-klantzijde\/\" data-type=\"glossar\" data-id=\"3879\">client-side tracking<\/a>aangevuld met doelgroeplijsten en <a href=\"https:\/\/trackboxx.com\/nl\/woordenlijst\/conversie\/\" data-type=\"glossar\" data-id=\"3825\">Conversie<\/a>doelen.<\/p>","protected":false},"featured_media":0,"template":"","categories":[],"tags":[],"class_list":["post-3896","glossar","type-glossar","status-publish","hentry"],"acf":[],"_links":{"self":[{"href":"https:\/\/trackboxx.com\/nl\/wp-json\/wp\/v2\/glossar\/3896","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/trackboxx.com\/nl\/wp-json\/wp\/v2\/glossar"}],"about":[{"href":"https:\/\/trackboxx.com\/nl\/wp-json\/wp\/v2\/types\/glossar"}],"version-history":[{"count":0,"href":"https:\/\/trackboxx.com\/nl\/wp-json\/wp\/v2\/glossar\/3896\/revisions"}],"wp:attachment":[{"href":"https:\/\/trackboxx.com\/nl\/wp-json\/wp\/v2\/media?parent=3896"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/trackboxx.com\/nl\/wp-json\/wp\/v2\/categories?post=3896"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/trackboxx.com\/nl\/wp-json\/wp\/v2\/tags?post=3896"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}