Analityka internetowa polega na zbieraniu i analizowaniu danych o tym, jak u\u017cytkownicy korzystaj\u0105 z witryny. Pomaga wykrywa\u0107 s\u0142abe punkty, ulepsza\u0107 tre\u015bci i zwi\u0119ksza\u0107 skuteczno\u015b\u0107 strony.<\/p>\n\n\n\n
Do typowych wska\u017anik\u00f3w nale\u017c\u0105 ods\u0142ony, wsp\u00f3\u0142czynnik odrzuce\u0144, czas sp\u0119dzony w witrynie i wsp\u00f3\u0142czynnik konwersji. Narz\u0119dzia takie jak Trackboxx, Google Analytics, Matomo i Plausible u\u0142atwiaj\u0105 t\u0119 analiz\u0119\u2014zobacz te\u017c \u015bledzenie<\/a>.<\/p>\n\n\n\n Analityka internetowa musi r\u00f3wnie\u017c spe\u0142nia\u0107 wymogi ochrony danych, zw\u0142aszcza w odniesieniu do plik\u00f3w cookie<\/a> i obowi\u0105zku uzyskania wa\u017cnej zgody.<\/p>\n\n\n\n <\/p>","protected":false},"featured_media":0,"template":"","categories":[],"tags":[],"class_list":["post-3817","glossar","type-glossar","status-publish","hentry"],"acf":[],"_links":{"self":[{"href":"https:\/\/trackboxx.com\/pl\/wp-json\/wp\/v2\/glossar\/3817","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/trackboxx.com\/pl\/wp-json\/wp\/v2\/glossar"}],"about":[{"href":"https:\/\/trackboxx.com\/pl\/wp-json\/wp\/v2\/types\/glossar"}],"version-history":[{"count":0,"href":"https:\/\/trackboxx.com\/pl\/wp-json\/wp\/v2\/glossar\/3817\/revisions"}],"wp:attachment":[{"href":"https:\/\/trackboxx.com\/pl\/wp-json\/wp\/v2\/media?parent=3817"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/trackboxx.com\/pl\/wp-json\/wp\/v2\/categories?post=3817"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/trackboxx.com\/pl\/wp-json\/wp\/v2\/tags?post=3817"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}