{"id":3875,"date":"2025-04-29T10:20:09","date_gmt":"2025-04-29T08:20:09","guid":{"rendered":"https:\/\/trackboxx.com\/?post_type=glossar&#038;p=3875"},"modified":"2025-04-29T10:20:09","modified_gmt":"2025-04-29T08:20:09","slug":"gtag-js-globalny-tag-witryny","status":"publish","type":"glossar","link":"https:\/\/trackboxx.com\/pl\/glossar\/gtag-js-global-site-tag\/","title":{"rendered":"gtag.js (Global Site Tag)"},"content":{"rendered":"<p class=\"wp-block-paragraph\"><strong>gtag.js<\/strong> (Global Site Tag) to biblioteka JavaScript firmy Google, kt\u00f3ra u\u0142atwia integracj\u0119 i zarz\u0105dzanie r\u00f3\u017cnymi us\u0142ugami Google w witrynie, zw\u0142aszcza Google Analytics, Google Ads oraz innymi narz\u0119dziami marketingowymi i analitycznymi.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">gtag.js udost\u0119pnia jeden kod \u015bledz\u0105cy, kt\u00f3ry centralnie rejestruje zdarzenia, ods\u0142ony stron i <a href=\"https:\/\/trackboxx.com\/pl\/slownik\/konwersja\/\" data-type=\"glossar\" data-id=\"3825\">konwersje <\/a>Dzi\u0119ki temu w\u0142a\u015bciciele witryn mog\u0105 definiowa\u0107 interakcje bezpo\u015brednio w kodzie bez dodawania kilku oddzielnych skrypt\u00f3w \u015bledz\u0105cych.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Typowe funkcje gtag.js:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Rejestrowanie ods\u0142on stron<\/li>\n\n\n\n<li>Niestandardowe <a href=\"https:\/\/trackboxx.com\/pl\/slownik\/sledzenie-zdarzen\/\" data-type=\"glossar\" data-id=\"3869\">zdarzenia<\/a> (np. klikni\u0119cia i pobrania)<\/li>\n\n\n\n<li>Konfiguracja <a href=\"https:\/\/trackboxx.com\/pl\/opcje-wyjasnienia-sledzenia-konwersji\/\" data-type=\"post\" data-id=\"3587\">\u015aledzenie konwersji<\/a><\/li>\n\n\n\n<li>\u0141\u0105czenie wielu us\u0142ug Google za pomoc\u0105 jednego fragmentu kodu<\/li>\n<\/ul>\n\n\n\n<p class=\"wp-block-paragraph\">gtag.js to zalecana przez Google metoda wdra\u017cania nowszych us\u0142ug. Zast\u0119puje starsze biblioteki, takie jak analytics.js, oraz klasyczne tagi konwersji Google Ads.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Uwaga: zamiast integrowa\u0107 gtag.js bezpo\u015brednio, mo\u017cesz r\u00f3wnie\u017c u\u017cy\u0107 <a href=\"https:\/\/trackboxx.com\/pl\/slownik\/google-tag-manager-gtm\/\" data-type=\"glossar\" data-id=\"3873\">Mened\u017cer tag\u00f3w Google<\/a> kt\u00f3ry zapewnia wi\u0119ksz\u0105 elastyczno\u015b\u0107 w zarz\u0105dzaniu tagami.<\/p>","protected":false},"featured_media":0,"template":"","categories":[],"tags":[],"class_list":["post-3875","glossar","type-glossar","status-publish","hentry"],"acf":[],"_links":{"self":[{"href":"https:\/\/trackboxx.com\/pl\/wp-json\/wp\/v2\/glossar\/3875","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/trackboxx.com\/pl\/wp-json\/wp\/v2\/glossar"}],"about":[{"href":"https:\/\/trackboxx.com\/pl\/wp-json\/wp\/v2\/types\/glossar"}],"version-history":[{"count":0,"href":"https:\/\/trackboxx.com\/pl\/wp-json\/wp\/v2\/glossar\/3875\/revisions"}],"wp:attachment":[{"href":"https:\/\/trackboxx.com\/pl\/wp-json\/wp\/v2\/media?parent=3875"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/trackboxx.com\/pl\/wp-json\/wp\/v2\/categories?post=3875"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/trackboxx.com\/pl\/wp-json\/wp\/v2\/tags?post=3875"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}