{"id":3896,"date":"2025-04-30T08:58:35","date_gmt":"2025-04-30T06:58:35","guid":{"rendered":"https:\/\/trackboxx.com\/?post_type=glossar&#038;p=3896"},"modified":"2025-04-30T08:58:35","modified_gmt":"2025-04-30T06:58:35","slug":"retagergeting","status":"publish","type":"glossar","link":"https:\/\/trackboxx.com\/pl\/glossar\/retagergeting\/","title":{"rendered":"Retargeting"},"content":{"rendered":"<p class=\"wp-block-paragraph\">Termin retargeting jest cz\u0119sto u\u017cywany zamiennie z <a href=\"https:\/\/trackboxx.com\/pl\/slownik\/remarketing\/\" data-type=\"glossar\" data-id=\"3894\">Remarketing<\/a> . W w\u0119\u017cszym znaczeniu odnosi si\u0119 jednak do <strong>technicznej realizacji<\/strong> ponownego docierania do u\u017cytkownik\u00f3w za po\u015brednictwem sieci reklamowych.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Remarketing opisuje przede wszystkim strategi\u0119, natomiast retargeting oznacza <strong>praktyczny mechanizm<\/strong>wykorzystuj\u0105cy na przyk\u0142ad <a href=\"https:\/\/trackboxx.com\/pl\/slownik\/piksel\/\" data-type=\"glossar\" data-id=\"3892\">Piksel<\/a> Meta lub <a href=\"https:\/\/trackboxx.com\/pl\/slownik\/dzien\/\" data-type=\"glossar\" data-id=\"3882\">tag<\/a> remarketingowy Google Ads do identyfikowania odpowiednich u\u017cytkownik\u00f3w i wy\u015bwietlania im dopasowanych reklam.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Tak\u017ce w tym przypadku podstaw\u0105 jest zazwyczaj <a href=\"https:\/\/trackboxx.com\/pl\/slownik\/sledzenie-po-stronie-klienta\/\" data-type=\"glossar\" data-id=\"3879\">\u015bledzenie po stronie klienta<\/a>uzupe\u0142nione listami odbiorc\u00f3w i celami <a href=\"https:\/\/trackboxx.com\/pl\/slownik\/konwersja\/\" data-type=\"glossar\" data-id=\"3825\">Konwersja<\/a>.<\/p>","protected":false},"featured_media":0,"template":"","categories":[],"tags":[],"class_list":["post-3896","glossar","type-glossar","status-publish","hentry"],"acf":[],"_links":{"self":[{"href":"https:\/\/trackboxx.com\/pl\/wp-json\/wp\/v2\/glossar\/3896","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/trackboxx.com\/pl\/wp-json\/wp\/v2\/glossar"}],"about":[{"href":"https:\/\/trackboxx.com\/pl\/wp-json\/wp\/v2\/types\/glossar"}],"version-history":[{"count":0,"href":"https:\/\/trackboxx.com\/pl\/wp-json\/wp\/v2\/glossar\/3896\/revisions"}],"wp:attachment":[{"href":"https:\/\/trackboxx.com\/pl\/wp-json\/wp\/v2\/media?parent=3896"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/trackboxx.com\/pl\/wp-json\/wp\/v2\/categories?post=3896"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/trackboxx.com\/pl\/wp-json\/wp\/v2\/tags?post=3896"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}