{"id":3873,"date":"2025-04-29T10:18:12","date_gmt":"2025-04-29T08:18:12","guid":{"rendered":"https:\/\/trackboxx.com\/?post_type=glossar&#038;p=3873"},"modified":"2025-04-29T10:18:12","modified_gmt":"2025-04-29T08:18:12","slug":"google-tag-manager-gtm","status":"publish","type":"glossar","link":"https:\/\/trackboxx.com\/sv\/glossar\/google-tag-manager-gtm\/","title":{"rendered":"Google Tag Manager (GTM)"},"content":{"rendered":"<p>Google Tag Manager \u00e4r ett gratis verktyg fr\u00e5n Google med vilket taggar f\u00f6r marknadsf\u00f6ring och webbanalys kan hanteras enkelt och utan direkt inblandning i k\u00e4llkoden p\u00e5 en webbplats.<\/p>\n\n\n\n<p>Med Google Tag Manager kan sp\u00e5rningsskript - s\u00e5 kallade \u201etaggar\u201c - styras centralt via ett grafiskt anv\u00e4ndargr\u00e4nssnitt. Det inneb\u00e4r att nya taggar kan l\u00e4ggas till, befintliga anpassas eller avaktiveras utan att webbplatsens kod beh\u00f6ver \u00e4ndras. Detta sparar utvecklingstid och minskar risken f\u00f6r fel.<\/p>\n\n\n\n<p>Typiska till\u00e4mpningar \u00e4r<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Integration av Google Analytics, Google Ads <a href=\"https:\/\/trackboxx.com\/sv\/google-analytics-alternativ\/\" data-type=\"post\" data-id=\"1986\">eller andra sp\u00e5rningsverktyg<\/a><\/li>\n\n\n\n<li>Arrangera evenemang f\u00f6r klick (<a href=\"https:\/\/trackboxx.com\/sv\/ordlista\/haendelsesparning\/\" data-type=\"glossar\" data-id=\"3869\">Sp\u00e5rning av h\u00e4ndelser<\/a>), scrolldjup eller formul\u00e4rinl\u00e4mningar<\/li>\n\n\n\n<li>F\u00f6rvaltning av <a href=\"https:\/\/trackboxx.com\/sv\/alternativ-foer-foerklaring-av-konverteringssparning\/\" data-type=\"post\" data-id=\"3587\">Sp\u00e5rning av konvertering<\/a> och remarketing-taggar<\/li>\n<\/ul>\n\n\n\n<p>Genom att anv\u00e4nda <strong>Utl\u00f6sning<\/strong> (regler f\u00f6r n\u00e4r en dag utl\u00f6ses) och <strong>Variabler<\/strong> (dynamiska v\u00e4rden som URL-parametrar eller klick-ID:n) erbjuder Google Tag Manager ett flexibelt s\u00e4tt att <a href=\"https:\/\/trackboxx.com\/sv\/ordlista\/webbanalys\/\" data-type=\"glossar\" data-id=\"3817\">Webbanalys<\/a> och <a href=\"https:\/\/trackboxx.com\/sv\/ordlista\/sparning\/\" data-type=\"glossar\" data-id=\"3812\">Sp\u00e5rning<\/a> exakt kontroll.<\/p>","protected":false},"featured_media":0,"template":"","categories":[],"tags":[],"class_list":["post-3873","glossar","type-glossar","status-publish","hentry"],"acf":[],"_links":{"self":[{"href":"https:\/\/trackboxx.com\/sv\/wp-json\/wp\/v2\/glossar\/3873","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/trackboxx.com\/sv\/wp-json\/wp\/v2\/glossar"}],"about":[{"href":"https:\/\/trackboxx.com\/sv\/wp-json\/wp\/v2\/types\/glossar"}],"version-history":[{"count":0,"href":"https:\/\/trackboxx.com\/sv\/wp-json\/wp\/v2\/glossar\/3873\/revisions"}],"wp:attachment":[{"href":"https:\/\/trackboxx.com\/sv\/wp-json\/wp\/v2\/media?parent=3873"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/trackboxx.com\/sv\/wp-json\/wp\/v2\/categories?post=3873"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/trackboxx.com\/sv\/wp-json\/wp\/v2\/tags?post=3873"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}