{"id":3877,"date":"2025-04-29T10:22:40","date_gmt":"2025-04-29T08:22:40","guid":{"rendered":"https:\/\/trackboxx.com\/?post_type=glossar&#038;p=3877"},"modified":"2025-04-29T10:22:40","modified_gmt":"2025-04-29T08:22:40","slug":"sparning-pa-serversidan","status":"publish","type":"glossar","link":"https:\/\/trackboxx.com\/sv\/glossar\/serverseitiges-tracking\/","title":{"rendered":"Sp\u00e5rning p\u00e5 serversidan"},"content":{"rendered":"<p class=\"wp-block-paragraph\">Begreppet <a href=\"https:\/\/trackboxx.com\/sv\/ordlista\/sparning\/\" data-type=\"glossar\" data-id=\"3812\">Sp\u00e5rning<\/a> p\u00e5 serversidan inneb\u00e4r att anv\u00e4ndardata samlas in och \u00f6verf\u00f6rs <strong>via en server i st\u00e4llet f\u00f6r direkt i webbl\u00e4saren<\/strong>, med en egen eller extern infrastruktur. I st\u00e4llet f\u00f6r att l\u00e5ta sp\u00e5rningsskript som <a href=\"https:\/\/trackboxx.com\/sv\/ordlista\/gtag-js-global-webbplats-tagg\/\" data-type=\"glossar\" data-id=\"3875\">gtag.js<\/a> eller pixlar skicka data direkt fr\u00e5n webbl\u00e4saren till analys- eller annonsplattformar passerar informationen f\u00f6rst genom servern.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">F\u00f6rdelar med sp\u00e5rning p\u00e5 serversidan:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>St\u00f6rre kontroll \u00f6ver de data som skickas<\/strong> exempelvis genom anonymisering, filtrering eller berikning<\/li>\n\n\n\n<li><strong>B\u00e4ttre prestanda<\/strong> f\u00f6r webbplatsen, eftersom webbl\u00e4saren g\u00f6r f\u00e4rre direkta anrop<\/li>\n\n\n\n<li><strong>B\u00e4ttre efterlevnad av integritetsregler<\/strong>genom mer exakt kontroll \u00f6ver databehandlingen<\/li>\n\n\n\n<li><strong>St\u00f6rre motst\u00e5ndskraft mot sp\u00e5rningsblockerare<\/strong> och webbl\u00e4sarbegr\u00e4nsningar<\/li>\n<\/ul>\n\n\n\n<p class=\"wp-block-paragraph\">Sp\u00e5rning p\u00e5 serversidan implementeras ofta med l\u00f6sningar som Google Tag Manager p\u00e5 serversidan eller en egen serverinfrastruktur. Metoden blir allt viktigare n\u00e4r integritetsregler sk\u00e4rps, bland annat genom <a href=\"https:\/\/trackboxx.com\/sv\/driva-webbplats-i-enlighet-med-dsgvo\/\" data-type=\"post\" data-id=\"3241\">GDPR<\/a> och utvecklingen kring <a href=\"https:\/\/trackboxx.com\/sv\/dsgvo-kompatibel-design-av-banners-foer-samtycke\/\" data-type=\"post\" data-id=\"2027\">Samtycke till cookies<\/a> i <a href=\"https:\/\/trackboxx.com\/sv\/ordlista\/webbanalys\/\" data-type=\"glossar\" data-id=\"3817\">Webbanalys<\/a> i dag.<\/p>","protected":false},"featured_media":0,"template":"","categories":[],"tags":[],"class_list":["post-3877","glossar","type-glossar","status-publish","hentry"],"acf":[],"_links":{"self":[{"href":"https:\/\/trackboxx.com\/sv\/wp-json\/wp\/v2\/glossar\/3877","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/trackboxx.com\/sv\/wp-json\/wp\/v2\/glossar"}],"about":[{"href":"https:\/\/trackboxx.com\/sv\/wp-json\/wp\/v2\/types\/glossar"}],"version-history":[{"count":0,"href":"https:\/\/trackboxx.com\/sv\/wp-json\/wp\/v2\/glossar\/3877\/revisions"}],"wp:attachment":[{"href":"https:\/\/trackboxx.com\/sv\/wp-json\/wp\/v2\/media?parent=3877"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/trackboxx.com\/sv\/wp-json\/wp\/v2\/categories?post=3877"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/trackboxx.com\/sv\/wp-json\/wp\/v2\/tags?post=3877"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}