{"id":3877,"date":"2025-04-29T10:22:40","date_gmt":"2025-04-29T08:22:40","guid":{"rendered":"https:\/\/trackboxx.com\/?post_type=glossar&#038;p=3877"},"modified":"2025-04-29T10:22:40","modified_gmt":"2025-04-29T08:22:40","slug":"sparning-pa-serversidan","status":"publish","type":"glossar","link":"https:\/\/trackboxx.com\/sv\/glossar\/serverseitiges-tracking\/","title":{"rendered":"Sp\u00e5rning p\u00e5 serversidan"},"content":{"rendered":"<p>Serversidan <a href=\"https:\/\/trackboxx.com\/sv\/ordlista\/sparning\/\" data-type=\"glossar\" data-id=\"3812\">Sp\u00e5rning<\/a> beskriver insamling och \u00f6verf\u00f6ring av anv\u00e4ndardata <strong>inte direkt i webbl\u00e4saren<\/strong>, utan via en mellanliggande intern eller extern server. Ist\u00e4llet f\u00f6r att sp\u00e5ra skript som <a href=\"https:\/\/trackboxx.com\/sv\/ordlista\/gtag-js-global-webbplats-tagg\/\" data-type=\"glossar\" data-id=\"3875\">gtag.js<\/a> eller pixlar i webbl\u00e4saren skickar data direkt till analys- eller annonsplattformar, \u00f6verf\u00f6rs data inledningsvis via en separat server.<\/p>\n\n\n\n<p>F\u00f6rdelar med sp\u00e5rning p\u00e5 serversidan:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>Mer kontroll \u00f6ver de uppgifter som skickas<\/strong> (t.ex. anonymisering, filtrering, berikning)<\/li>\n\n\n\n<li><strong>B\u00e4ttre prestanda<\/strong> av webbplatsen, eftersom f\u00e4rre direkta f\u00f6rfr\u00e5gningar kommer fr\u00e5n webbl\u00e4saren<\/li>\n\n\n\n<li><strong>\u00d6kad efterlevnad av dataskyddsbest\u00e4mmelser<\/strong>, eftersom databehandlingen kan styras p\u00e5 ett mer m\u00e5linriktat s\u00e4tt<\/li>\n\n\n\n<li><strong>Robusthet mot sp\u00e5rningsblockerare<\/strong> eller webbl\u00e4sarbegr\u00e4nsningar<\/li>\n<\/ul>\n\n\n\n<p>Sp\u00e5rning p\u00e5 serversidan realiseras ofta via l\u00f6sningar som Google Tag Manager p\u00e5 serversidan eller individuella serverinst\u00e4llningar. Det blir allt viktigare, s\u00e4rskilt i samband med str\u00e4ngare dataskyddsbest\u00e4mmelser som t.ex. <a href=\"https:\/\/trackboxx.com\/sv\/driva-webbplats-i-enlighet-med-dsgvo\/\" data-type=\"post\" data-id=\"3241\">GDPR<\/a> och utvecklingen inom <a href=\"https:\/\/trackboxx.com\/sv\/dsgvo-kompatibel-design-av-banners-foer-samtycke\/\" data-type=\"post\" data-id=\"2027\">Samtycke till cookies<\/a> i <a href=\"https:\/\/trackboxx.com\/sv\/ordlista\/webbanalys\/\" data-type=\"glossar\" data-id=\"3817\">Webbanalys<\/a> allt viktigare.<\/p>","protected":false},"featured_media":0,"template":"","categories":[],"tags":[],"class_list":["post-3877","glossar","type-glossar","status-publish","hentry"],"acf":[],"_links":{"self":[{"href":"https:\/\/trackboxx.com\/sv\/wp-json\/wp\/v2\/glossar\/3877","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/trackboxx.com\/sv\/wp-json\/wp\/v2\/glossar"}],"about":[{"href":"https:\/\/trackboxx.com\/sv\/wp-json\/wp\/v2\/types\/glossar"}],"version-history":[{"count":0,"href":"https:\/\/trackboxx.com\/sv\/wp-json\/wp\/v2\/glossar\/3877\/revisions"}],"wp:attachment":[{"href":"https:\/\/trackboxx.com\/sv\/wp-json\/wp\/v2\/media?parent=3877"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/trackboxx.com\/sv\/wp-json\/wp\/v2\/categories?post=3877"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/trackboxx.com\/sv\/wp-json\/wp\/v2\/tags?post=3877"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}