{"id":3879,"date":"2025-04-29T10:24:34","date_gmt":"2025-04-29T08:24:34","guid":{"rendered":"https:\/\/trackboxx.com\/?post_type=glossar&#038;p=3879"},"modified":"2025-04-29T10:24:54","modified_gmt":"2025-04-29T08:24:54","slug":"sparning-pa-klientsidan","status":"publish","type":"glossar","link":"https:\/\/trackboxx.com\/sv\/glossar\/clientseitiges-tracking\/","title":{"rendered":"Sp\u00e5rning p\u00e5 klientsidan"},"content":{"rendered":"<p class=\"wp-block-paragraph\">Sp\u00e5rning p\u00e5 klientsidan samlar in anv\u00e4ndardata <strong>direkt i bes\u00f6karens webbl\u00e4sare<\/strong> . Sp\u00e5rningsskript som <a href=\"https:\/\/trackboxx.com\/sv\/ordlista\/gtag-js-global-webbplats-tagg\/\" data-type=\"glossar\" data-id=\"3875\">gtag.js<\/a>, pixlar och annan teknik laddas med sidan och skickar information direkt fr\u00e5n anv\u00e4ndarens enhet till analys- eller marknadsf\u00f6ringstj\u00e4nster som Google Analytics och Google Ads.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Typiska egenskaper f\u00f6r sp\u00e5rning p\u00e5 klientsidan:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>Data samlas in direkt i webbl\u00e4saren<\/strong> med JavaScript eller <a href=\"https:\/\/trackboxx.com\/sv\/vad-aer-cookies-och-vad-aer-skillnaderna\/\" data-type=\"post\" data-id=\"1965\">cookies<\/a><\/li>\n\n\n\n<li><strong>Snabbt att implementera<\/strong> genom att l\u00e4gga till sp\u00e5rningskod i sidans k\u00e4llkod<\/li>\n\n\n\n<li><strong>Direkt interaktion<\/strong> med anv\u00e4ndarens enhet, exempelvis f\u00f6r att registrera klick, scrollning och formul\u00e4raktivitet<\/li>\n\n\n\n<li><strong>K\u00e4nsligt f\u00f6r sp\u00e5rningsblockerare<\/strong> och webbl\u00e4sarinst\u00e4llningar som blockerar skript eller cookies<\/li>\n<\/ul>\n\n\n\n<p class=\"wp-block-paragraph\">Sp\u00e5rning p\u00e5 klientsidan \u00e4r en traditionell och vanlig metod inom <a href=\"https:\/\/trackboxx.com\/sv\/ordlista\/webbanalys\/\" data-type=\"glossar\" data-id=\"3817\">Webbanalys <\/a>och i <a href=\"https:\/\/trackboxx.com\/sv\/ordlista\/google-tag-manager-gtm\/\" data-type=\"glossar\" data-id=\"3873\">Google Tag Manager<\/a> \u00e4r det standardmetoden. Den kompletteras eller ers\u00e4tts dock allt oftare av <a href=\"https:\/\/trackboxx.com\/sv\/ordlista\/sparning-pa-serversidan\/\" data-type=\"glossar\" data-id=\"3877\">server-side tracking<\/a> f\u00f6r att b\u00e4ttre uppfylla integritetskrav och g\u00f6ra datainsamlingen mer tillf\u00f6rlitlig.<\/p>","protected":false},"featured_media":0,"template":"","categories":[],"tags":[],"class_list":["post-3879","glossar","type-glossar","status-publish","hentry"],"acf":[],"_links":{"self":[{"href":"https:\/\/trackboxx.com\/sv\/wp-json\/wp\/v2\/glossar\/3879","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/trackboxx.com\/sv\/wp-json\/wp\/v2\/glossar"}],"about":[{"href":"https:\/\/trackboxx.com\/sv\/wp-json\/wp\/v2\/types\/glossar"}],"version-history":[{"count":0,"href":"https:\/\/trackboxx.com\/sv\/wp-json\/wp\/v2\/glossar\/3879\/revisions"}],"wp:attachment":[{"href":"https:\/\/trackboxx.com\/sv\/wp-json\/wp\/v2\/media?parent=3879"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/trackboxx.com\/sv\/wp-json\/wp\/v2\/categories?post=3879"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/trackboxx.com\/sv\/wp-json\/wp\/v2\/tags?post=3879"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}