{"id":3892,"date":"2025-04-30T08:49:59","date_gmt":"2025-04-30T06:49:59","guid":{"rendered":"https:\/\/trackboxx.com\/?post_type=glossar&#038;p=3892"},"modified":"2025-04-30T08:50:00","modified_gmt":"2025-04-30T06:50:00","slug":"pixel","status":"publish","type":"glossar","link":"https:\/\/trackboxx.com\/sv\/glossar\/pixel\/","title":{"rendered":"Pixel"},"content":{"rendered":"<p class=\"wp-block-paragraph\">En sp\u00e5rningspixel \u00e4r en liten, osynlig kodbit som b\u00e4ddas in p\u00e5 en webbplats. Den anv\u00e4nds f\u00f6r att <strong>registrera anv\u00e4ndarinteraktioner och skicka data till externa tj\u00e4nster<\/strong> \u2014 vanligtvis f\u00f6r <a href=\"https:\/\/trackboxx.com\/sv\/ordlista\/sparning\/\" data-type=\"glossar\" data-id=\"3812\">Sp\u00e5rning<\/a>, <a href=\"https:\/\/trackboxx.com\/sv\/alternativ-foer-foerklaring-av-konverteringssparning\/\" data-type=\"post\" data-id=\"3587\">konverteringsm\u00e4tning<\/a> eller personaliserad annonsering.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Ett v\u00e4lk\u00e4nt exempel \u00e4r <strong>Facebook Pixel<\/strong> (numera oftast kallad Meta Pixel), som skickar data till Facebook\/Meta f\u00f6r att:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><a href=\"https:\/\/trackboxx.com\/sv\/ordlista\/omvandling\/\" data-type=\"glossar\" data-id=\"3825\">konverteringar<\/a> fr\u00e5n Facebook-annonser,<\/li>\n\n\n\n<li>skapa m\u00e5lgrupper f\u00f6r remarketingkampanjer,<\/li>\n\n\n\n<li>och analysera anv\u00e4ndarbeteende p\u00e5 flera sidor.<\/li>\n<\/ul>\n\n\n\n<p class=\"wp-block-paragraph\">Tekniskt fungerar en pixel genom att ladda en osynlig bild p\u00e5 1 \u00d7 1 pixel. Samtidigt skickas information som sidans webbadress, anv\u00e4ndar-ID eller <a href=\"https:\/\/trackboxx.com\/sv\/ordlista\/haendelsesparning\/\" data-type=\"glossar\" data-id=\"3869\">H\u00e4ndelse<\/a>till leverant\u00f6ren.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Eftersom pixlar vanligtvis implementeras <strong>p\u00e5 klientsidan<\/strong> , p\u00e5verkas de allt oftare av sp\u00e5rningsblockerare, samtyckeshantering och dataskyddsregler. Ett alternativ \u00e4r <strong>sp\u00e5rning p\u00e5 serversidan<\/strong>, d\u00e4r pixelanrop \u00e5terskapas och hanteras p\u00e5 servern.<\/p>","protected":false},"featured_media":0,"template":"","categories":[],"tags":[],"class_list":["post-3892","glossar","type-glossar","status-publish","hentry"],"acf":[],"_links":{"self":[{"href":"https:\/\/trackboxx.com\/sv\/wp-json\/wp\/v2\/glossar\/3892","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/trackboxx.com\/sv\/wp-json\/wp\/v2\/glossar"}],"about":[{"href":"https:\/\/trackboxx.com\/sv\/wp-json\/wp\/v2\/types\/glossar"}],"version-history":[{"count":0,"href":"https:\/\/trackboxx.com\/sv\/wp-json\/wp\/v2\/glossar\/3892\/revisions"}],"wp:attachment":[{"href":"https:\/\/trackboxx.com\/sv\/wp-json\/wp\/v2\/media?parent=3892"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/trackboxx.com\/sv\/wp-json\/wp\/v2\/categories?post=3892"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/trackboxx.com\/sv\/wp-json\/wp\/v2\/tags?post=3892"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}