{"id":3892,"date":"2025-04-30T08:49:59","date_gmt":"2025-04-30T06:49:59","guid":{"rendered":"https:\/\/trackboxx.com\/?post_type=glossar&#038;p=3892"},"modified":"2025-04-30T08:50:00","modified_gmt":"2025-04-30T06:50:00","slug":"pixel","status":"publish","type":"glossar","link":"https:\/\/trackboxx.com\/sv\/glossar\/pixel\/","title":{"rendered":"Pixel"},"content":{"rendered":"<p>En pixel \u00e4r ett litet osynligt kodelement p\u00e5 en webbplats som anv\u00e4nds f\u00f6r detta \u00e4ndam\u00e5l, <strong>Registrera anv\u00e4ndarinteraktioner och skicka dem till externa tj\u00e4nster<\/strong> - mestadels f\u00f6r <a href=\"https:\/\/trackboxx.com\/sv\/ordlista\/sparning\/\" data-type=\"glossar\" data-id=\"3812\">Sp\u00e5rning<\/a>, <a href=\"https:\/\/trackboxx.com\/sv\/alternativ-foer-foerklaring-av-konverteringssparning\/\" data-type=\"post\" data-id=\"3587\">Konvertering av m\u00e4tning<\/a> eller personligt anpassad reklam.<\/p>\n\n\n\n<p>Ett v\u00e4lk\u00e4nt exempel \u00e4r <strong>Facebook Pixel<\/strong> (idag vanligtvis kallad Meta Pixel), som \u00f6verf\u00f6r data till Facebook\/Meta:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><a href=\"https:\/\/trackboxx.com\/sv\/ordlista\/omvandling\/\" data-type=\"glossar\" data-id=\"3825\">Omvandlingar<\/a> fr\u00e5n Facebook-annonser,<\/li>\n\n\n\n<li>skapa m\u00e5lgrupper f\u00f6r remarketingkampanjer,<\/li>\n\n\n\n<li>och anv\u00e4ndarnas beteende p\u00e5 olika sidor.<\/li>\n<\/ul>\n\n\n\n<p>Tekniskt sett fungerar en pixel genom att ladda en osynlig grafik som \u00e4r 1\u00d71 pixel stor och som samtidigt inneh\u00e5ller information som sidans URL, anv\u00e4ndar-ID eller <a href=\"https:\/\/trackboxx.com\/sv\/ordlista\/haendelsesparning\/\" data-type=\"glossar\" data-id=\"3869\">H\u00e4ndelse<\/a>-data \u00f6verf\u00f6rs till leverant\u00f6ren.<\/p>\n\n\n\n<p>Eftersom pixlar vanligtvis <strong>klientsidan<\/strong> p\u00e5verkas i allt h\u00f6gre grad av sp\u00e5rningsblockerare, samtyckeshantering och dataskyddsbest\u00e4mmelser. Ett alternativ \u00e4r <strong>Sp\u00e5rning p\u00e5 serversidan<\/strong>, d\u00e4r pixelanrop simuleras och styrs p\u00e5 serversidan.<\/p>","protected":false},"featured_media":0,"template":"","categories":[],"tags":[],"class_list":["post-3892","glossar","type-glossar","status-publish","hentry"],"acf":[],"_links":{"self":[{"href":"https:\/\/trackboxx.com\/sv\/wp-json\/wp\/v2\/glossar\/3892","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/trackboxx.com\/sv\/wp-json\/wp\/v2\/glossar"}],"about":[{"href":"https:\/\/trackboxx.com\/sv\/wp-json\/wp\/v2\/types\/glossar"}],"version-history":[{"count":0,"href":"https:\/\/trackboxx.com\/sv\/wp-json\/wp\/v2\/glossar\/3892\/revisions"}],"wp:attachment":[{"href":"https:\/\/trackboxx.com\/sv\/wp-json\/wp\/v2\/media?parent=3892"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/trackboxx.com\/sv\/wp-json\/wp\/v2\/categories?post=3892"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/trackboxx.com\/sv\/wp-json\/wp\/v2\/tags?post=3892"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}